Sunday Sermon: Get your Seat to SEAT 2013

SEAT_290What are you doing the first week of August? If you are in the business of sports stadium or large-arena technology, you should be planning to attend the SEAT 2013 conference Aug. 4-7 in Kansas City. If you’re not, you’re going to miss out on the chance to interact with real people who are tackling the real tasks of bringing technology to their arenas, to enhance the fan experience while they improve their own organization’s bottom line.

As part of our partnership with the folks who run the SEAT conference we are in the process of putting together some great long-form interviews with the people who will be speaking at the event, and those stories will be appearing soon here on the MSR site. Though I hope the stories are informative and entertaining, I know they’re just a small substitute for the “main course” of information you can get by showing up at SEAT in person, to listen in person to the nuances and details of the work being done by these stadium-technology leaders.

Though we’ve paid a lot of attention to stadium technology here at MSR over the last two years, I’ve always known that we are only scratching the surface when we report, say, a new Wi-Fi network being deployed. There’s always more to the story, and as I am learning through these recent interviews with SEAT speakers, there is almost always something specific and local to a stadium, arena or large-crowd facility that is far different from the norm. Like having to deal with historic building regulations in order to install video boards, or having to satisfy a sponsor contract with a wireless service provider while trying to bring connectivity to all the fans in a facility. We’ll soon have some interesting tales from folks running some of the biggest-name places in the big leagues of sports, so stay tuned to hear their stories.

The bottom line is, there are no easy, cookie-cutter ways to deploy technology. That’s why I think hearing as many stories and insights as possible from the people doing this work today is invaluable. And that’s what you’ll get from Aug. 4-7 in Kansas City at SEAT: up-close and personal interaction with the leading deployers of stadium technology and applications, in a setting set up to foster collaboration and information sharing. Don’t miss out, book your ticket to SEAT today.

Major League Baseball teams with Qualcomm to Boost Ballpark Wireless Service

mlb

MLB, like all major sports, and for that matter any large venue for sports or entertainment, seems to always have a connectivity problem but unlike many others which seem to have patchwork solutions MLB is actively addressing the issue.

The league’s Advanced Media arm (MLBAM) has teamed with wireless equipment developer Qualcomm in a multiyear effort that will first seek to survey the needs of mobile fans and then look at developing a plan to implement the mobile network technology needed to meet those needs.

They are entering a very fast moving space, where it is still hard to predict what the growth and demand will look like. You need only look at some of the numbers that Baseball has provided to see this. Two years ago fans were primarily looking for downstream data flow, that is downloading e-mails checking voicemail.

That has change so that now the primary need is for upstream connectivity, so that twitter, Facebook updates, Instagram photos and a host of other social media needs can be served. Also these types of files are often much larger than the simple text messages downloaded two years earlier. However the growth has been strong for data flowing in both directions, a 50% increase in downstream and a 300% increase in upstream per year over the last two years.

MLB in fact helps create demand for wireless in its parks. It has a range of apps that allow fans to do everything from find images of themselves in the stands as well as post that type of photo to upgrading your seats while at a game.

The range of services now at ballparks range considerably, and even after this effort is over will still have a good deal of variance since it appears that not all teams will be participating.

The deal is a first for Qualcomm in that in the past it has never had a direct relationship with a sports league. Its Engineering Group will provide in-ballpark assessments of select parks and develop a comprehensive plan for wireless access that will include Wi-Fi, 3G and 4G services. The effort is expected to take two years.

It will be interesting to see if the experts can accurately foretell the future and if the installations will meet with future needs. The San Francisco Giants’ AT&T Park is continually undergoing enhancements and growing pains as fans mobile usage continues to grow. But at least during the recent World Series it held up, while Comercia Park’s network collapsed under the strain of social commenting at games.

NL West Leads MLB Stadium Wi-Fi Scorecard, with 4 out of 5 Teams Offering Network Service to Fans

The Giants' Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

The Giants’ Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

Welcome to the spring training version of Mobile Sports Report’s annual roundup of Major League Baseball stadium Wi-Fi networks, where we tabulate which teams have networks for fan use. By our count, the National League West division is the sport’s network-savviest, as four out of the five teams — San Francisco, Los Angeles, San Diego and Arizona — will have free in-stadium Wi-Fi service for fans this season. For the entire major leagues, our research found 10 11 12 stadiums that definitely have Wi-Fi, two that are “maybes,” and 16 that don’t have public Wi-Fi service available. But just like baseball, which hasn’t started its regular season yet, we’re expecting our lineup to change before the games that count start.

FIRST UPDATE: Thanks to Jeff Baumgartner over at Light Reading, we have proof that Philadelphia and Citizens Bank Park can be added to the “has Wi-Fi” list, thanks to some work by hometown provider Comcast and equipment partner Cisco. Check out the great slideshow Jeff put together.

SECOND UPDATE: Wrigley Field, home of the Chicago Cubs, has Wi-Fi. More on this soon, but we have it from the horse’s mouth so we are moving the Friendly Confines to the “yes” list.

THIRD UPDATE: Maybe we shouldn’t count Dodgers Stadium yet, since the Wi-Fi service has yet to be launched according to this report from the LA Daily News. Will the lack of Wi-Fi keep the Dodgers from getting All-Star votes?

For the record, here are the 12 teams with networks that we can verify, some of which (like the Dodgers) are coming online for the first time in the 2013 season: San Francisco Giants, Los Angeles Dodgers, San Diego Padres, Arizona Diamondbacks, Atlanta Braves, Washington Nationals, Houston Astros, Chicago White Sox, Minnesota Twins, Philadelphia Phillies, Chicago Cubs and the Boston Red Sox. The two “maybes” are the Seattle Mariners and the New York Mets, which are supposed to have networks but as of this writing we can’t confirm services are available.

Why do we have “maybes,” you ask? Since this research was done completely online and on the weekend, we haven’t had a chance to contact teams directly for confirmation of services. And it’s pretty apparent to us that MLB and the teams do a good job of obfuscating whether or not there is Wi-Fi at the park — some of the teams that have networks don’t list the service anywhere on their MLB-approved team home page. In the weeks between now and the start of the season, we’ll try to figure out our maybes, and maybe add a few more teams in case deals get done before Opening Day. Anyone with definitive knowledge that differs from our totals, please feel free to contribute with a comment or a tweet to me, @paulkaps, with a verifiable link. Any fixes or adds, we’ll salute with a retweet and a hearty well done.

WHY WI-FI DEALS AREN’T PUBLICIZED

As an outlet that humbly boasts having stadium Wi-Fi news and analysis that is the equal of anyone else’s out there, we’re not that surprised that even some teams with networks are keeping things under wraps a bit. Some of that has to do with the secrecy that sometimes surrounds the contracts behind the deals; cellular service providers, for example, might not want to overly publicize the fact that they are subsidizing Wi-Fi at one stadium, since then others will want the same sweet deal. The Dodgers’ planned network, for example, is touted as being built by the Dodgers and MLB’s Advanced Media division — hiding from view whoever the service provider and equipment partners are (we suspect Time-Warner Cable and Cisco, but can’t verify).

The other reason why teams might not want to shout out loud about their Wi-Fi? In case they are worried about performance is one reason. Since these networks are notoriously hard to deploy and operate, if you are new to the Wi-Fi game you might not want to advertise it too heavily. But we expect that will change in the near future as more fans demand connectivity, and as Major League Baseball pushes its teams to all install networks so that MLBAM can sell more of its single, league-approved mobile app.

But on to the stats! Among the gems we uncovered was that among service providers backing networks AT&T had the most with four (San Francisco, Atlanta, Chicago Cubs and Arizona) while Verizon has one (San Diego), along with Time-Warner Cable (Houston), Boingo (Chicago) and CenturyLink (Minnesota). Among equipment providers with announced deals we have Cisco at two and Meru Networks at two (Washington and Boston), though we suspect Cisco is behind more deals (like LA’s) as a silent partner. Interestingly, Cisco also has already partnered with AT&T to do StadiumVision video deals in Yankee Stadium and Kansas City, so don’t be surprised to see Wi-Fi networks from the same partners in those facilities sometime soon.

Below is our list of stadiums with yes/no on Wi-Fi fan networks, and some news links we’ve scoured. Again, this is a working post so please — especially if you are with a team, provider or vendor — send us a message if you see an error. Remember, errors are part of baseball! And enjoy your Wi-Fi at the game this season.

MOBILE SPORTS REPORT MLB STADIUM WI-FI ROSTER, 2013 SEASON

NL WEST

YES:
San Franisco Giants, AT&T Park
The Giants, namesake sponsor AT&T and team tech wizard Bill Schlough are recognized widely as the Wi-Fi and in-stadium network leaders not just in baseball, but probably in all of sports and stadiums. Here’s our profile of the Giants from last year.

Los Angeles Dodgers, Dodger Stadium
As part of the team’s $100 million stadium renovation, Dodgers fans get Wi-Fi this season.

UPDATE: According to the Long Beach Press-Telegraph, the Wi-Fi and cell improvements won’t be live on opening day. Too bad.

San Diego Padres, Petco Park
This one was news to us — but it looks like fans in San Diego will finally get Wi-Fi in their park, thanks to Verizon’s first baseball play.

Arizona Diamondbacks, Chase Field
Another AT&T network, Chase Field has had Wi-Fi for some time now. They even have one of the better apps pages.

NO:

Colorado Rockies, Coors Field

NL CENTRAL

YES

Chicago Cubs, Wrigley Field
AT&T has helped the Cubs build Wi-Fi in Wrigley. More on the details soon.
NO:

St. Louis Cardinals, Busch Stadium

Milwaukee Brewers, Miller Park

Pittsburgh Pirates, PNC Park

Cincinnati Reds, Great American Ball Park

NL EAST

YES:

Atlanta Braves, Turner Field
Another AT&T network.

Washington Nationals, Nationals Park
Reportedly, this was one of the first 802.11n networks, thanks to gear from startup Meru Networks. However, we can’t find an official link on the Nationals home page, making us wonder if this service still exists. Natitude fans, what say you?

UPDATE 2: Nats are getting a Wi-Fi upgrade, thanks to Comcast. No word if Meru is still the AP vendor.

Philadelphia Phillies, Citizens Bank Park
See Light Reading’s excellent slide show cataloging Comcast’s Wi-Fi plans at its hometown park.

MAYBE:

New York Mets, Citi Field
Does it or doesn’t it? No answer on the Mets’ website, but the new place was supposed to have a Wi-Fi network… of course that was before its supplier, Nortel Networks, went out of business.

NO:
Miami Marlins, Marlins Park
No Wi-Fi, though Marlins Park does have a new DAS install which helps cellular reception.

AL WEST

YES:
Houston Astros, Minute Maid Park
The refugees from the NL are the only park that we can tell has tried to charge for services — wondering if this info about a $3.95 cost for four hours airtime still exists. Houstonites? Yea or nay? This is a Time-Warner Cable/Cisco deal.

MAYBE:

Seattle Mariners, Safeco Field
All we could find were some references to Seattle’s Nintendo having sponsored a Wi-Fi network for gaming. No sign that it still exists or has been replaced. Hello Microsoft? No network for the home of Windows Phones? For shame.

NO:

Oakland A’s, Oakland-Alameda County Coliseum

Texas Rangers, Rangers Ballpark in Arlington

Los Angeles Angels of Anaheim, Angel Stadium

AL CENTRAL

YES:

Minnesota Twins, Target Field
Good writeup from our friends at SportTechie.

Chicago White Sox, U.S. Cellular Field
This one courtesy of the folks from Boingo.

NO:

Detroit Tigers, Comerica Park
No fan network, though we like this picture showing SSIDs and passwords for the media networks. Hope those settings have been changed.

Cleveland Indians, Progressive Field
No stadium-wide network, but the Indians at least have a social media suite with Wi-Fi. What, only a few people in Cleveland use social media?

AL EAST

YES:

Boston Red Sox, Fenway Park
Here’s our profile of the Meru win at historic Fenway.

NO:

New York Yankees, Yankee Stadium
Do they still ban iPads?

Toronto Blue Jays, Rogers Centre
A bit embarrassing, since Rogers is Canada’s AT&T-like telco

Tampa Bay Rays, Tropicana Field

Baltimore Orioles, Oriole Park at Camden Yards

The No Connection Section — Stadiums Without Networks Are Whiffing on Revenues

Editor’s note: Please join me in welcoming special projects editor Keith Newman to the pages of MSR. Keith has been a long time supporter of MSR and is now adding his voice to our blog.

When I come to the game and my phone doesn’t connect, I am more confused than the Oakland Raiders’ offense. Don’t stadium managers, sports team executives and concessions marketers realize we are here watching the game and our wallet and smartphones are with us the whole time? Don’t they also realize that their job is to make sure they optimize the combined viewing experience while maximizing our spending activity?

So why does it continue to be so hard to text friends, tweet an update from our game to our followers, find out who else is at the game, call up other scores (or God forbid a video highlight from another game going on)? Some stadiums like AT&T Park get it, but they are in the minority. They do so at their own revenue peril.

With almost every new smartphone or tablet sold, another Wi-Fi connection comes into the marketplace. We understand that so many phones in a compact space like a stadium can overload the cellular network. So Wi-Fi is needed to answer the call. And while some stadiums are getting ahead of the curve, others, like Candlestick Park, remain Wi-Fi dark. It’s still unusual to find a good signal at a stadium. And because of that, there are dollars in my wallet that the stadium owner and operator will never see.

So, has the time has come for fans to cry out? To demonstrate? No. But sports fans may go on strike when it comes to attending games live. The sports fan is OK with staying home and watching the game in HD with awesome replay, store/forward, and Sling/TIVO ability. The weight is on the shoulders of these other bodies who are losing money, fans and potentially an increasing amount of revenue by not taking advantage of the enormous opportunities to improve the experience and increase revenue. It’s game time. How’s your network?

Xirrus Gets Yellow Jersey for Successful Tour de France Mobile Wi-Fi Network

That white circular thing at upper right is a Xirrus wireless array, doing its duty in a Tour de France press room. Credit: Xirrus.

Just like Britain’s Bradley Wiggins, Wi-Fi gear vendor Xirrus had a pretty good Tour de France, as its wireless arrays finished off a successful string of supporting the demanding needs of the world’s media during the 21-stage event.

According to a Xirrus press release, the company supplied its gear to French wireless supplier Orange, which delivered Internet access to the race’s start and finish areas, a challenging task that involved quick setup and teardown in the host cities. The Xirrus release said that its network for Orange supported “125 TV broadcasters, 2,300 journalists, 70 radio stations, and 450 newspapers transferring enormous amounts of media-rich files from the Tour’s Start Village, Timing Locations, Sprint Locations, Media Centers, and Finish Lines.”

If you’re not familiar with the demands of sport media, the still cameras alone at a big event like the Tour de France can account for millions of megapixels. Typically the photographers, who spend most of race days on motorcycles, decamp at the finish line press tents and start immediately downloading huge files of photos to their main offices, where the images are posted on web sites or readied for print publications. And they are just a subset of the throng of local broadcasters, national and international print writers and radio commentators who all need big broadband pipes to get their information from race site to website.

That’s where Xirrus and Orange came in, designing a highly mobile network infrastructure that featured Xirrus’ modular access points, which can be configured with more radios as are needed to handle bandwidth demands. That Xirrus was as up to the task as Wiggins and all the other riders who traversed the race’s thousands of kilometers was proven in part by the money quote from the apparently satisfied client, Henri Terreaux, Events Projects Manager at the French Operation Division of Orange:

“Orange is focused on providing the Tour de France, NBC Sports, government dignitaries, and thousands of media professionals during the race with reliable, high-performance wireless connectivity. Xirrus makes it easy to support the thousands of devices, simultaneously transferring large amounts of video and photo files through a robust network that, due to the race, must be redeployed on a daily basis, across 21 cities, in extreme environments. The array-based platform is the most powerful and trusted solution we’ve tested, and very quick to set-up.”

Here are some more details on the Xirrus blog.