Stadium Tech Report: Read why we think MLB is the sports digital experience leader

June 30, 2014 by Paul Kapustka 1 Comment

Is there any doubt that when it comes to the digital fan experience, Major League Baseball is in first place? That’s the way we see things, and research we did for our second quarterly long-form STADIUM TECH REPORT issue bears that opinion out. Thanks to a far-sighted strategy that kept league control over all Internet content, and some innovative, forward-thinking technology leaders at several MLB teams, baseball is ahead of all other U.S. sports when it comes to delivering a consistent, enriched fan experience through technology. But will the lead last?

You can find some of the answers to that question in the second issue in our STADIUM TECH REPORT series which you can download for free right here. If you’ve already registered with us, all you need is a username and password; if you’re new to MSR, we just need an email address and title and you’re on your way to the best long-form compilation of research and analysis, as well as in-depth interviews with industry experts in the stadium technology marketplace. We’d also like to thank our Stadium Tech Report sponsors, which for this issue inlcude Crown Castle, SOLiD, Corning, ExteNet Systems and TE Connectivity — without their support, we couldn’t make all this excellent content free for readers.

AT&T senior executive vice president John Donovan

MLB tech profiles, interview with AT&T’s John Donovan

What’s in our issue #2 of STR? Glad you asked! Inside the report our editorial coverage includes:

— MLB stadium tech research: This editorial research provides a technology update on stadiums used by all 30 MLB teams, gauging the level of deployment of Wi-Fi, DAS and beaconing technologies.

— MLB tech deployment profiles: These mini-case studies will take an in-depth look at technology deployments at MLB facilities including AT&T Park in San Francisco, Target Field in Minneapolis, and Miami’s Marlins Park. This issue also includes an in-depth interview with AT&T senior executive vice president John Donovan, the man behind AT&T’s successful DAS deployment strategy.

— MSR exclusive stadium tech analysis: The report also includes MLB stadium tech analysis from MSR editor in chief Paul Kapustka, as well as a bonus mini-case study of DAS deployment at historic Churchill Downs, home of the Kentucky Derby.

White box at bottom is one of the under-the-seat Wi-Fi access points at AT&T Park.

MLB stadiums: Wi-Fi and DAS deployment is strong

Since last year, 8 more MLB teams have added fan-facing Wi-Fi to their ballparks, bringing the league total to a respectable 67 percent, with 20 out of 30 stadiums with Wi-Fi. On the distributed antenna system (DAS) front things are even better, with 25 out of 30 parks having enhanced cellular connectivity thanks to a DAS (our report currently erroneously shows that the Washington Nationals don’t have a DAS — we learned late this weekend that they do, so DAS is doing even better than we thought). Though the adoption rate is lower than that found in the NBA (where 26 of 29 stadiums have fan-facing Wi-Fi), baseball as a league does a much better visible job of promoting the service, which is more impressive when you consider that deploying Wi-Fi in an open-air arena is a considerably tougher task than in a building with a ceiling, like an NBA stadium.

Perhaps it’s no surprise that the National League West Division leads the pack in MLB connectivity, with all 5 teams having both Wi-Fi and DAS deployments in their park. The adoption rate in that division may have something to do with other teams following what is perhaps the overall connected-stadium leader in any sport, AT&T Park in San Francisco. The first with Wi-Fi (since 2004), AT&T Park continues to lead in innovation and experimentation, as witnessed by their embrace of new tricks like under-the-seat Wi-Fi APs and the new iBeacon technology, which is being tested in 20 MLB parks this season.

All of this is explained in greater detail in our STADIUM TECH REPORT for Q2 2014 — so download your free copy today!

Filed Under: About MSR, All Star Game, AT&T, Baseball, DAS, Los ANgeles Angeles of Anaheim, Major League Baseball, Minnesota Twins, MSR Guides, San Francisco Giants, Verizon Wireless, Wi-Fi Tagged With: At Bat app, DAS, Major League Baseball, MLBAM, Mobile Sports Report, Paul Kapustka, Stadium Tech Report, Stadium Wi-Fi

Stadium Tech Report: Upgrades keep San Francisco Giants and AT&T Park at front of stadium DAS and Wi-Fi league

May 29, 2014 by Paul Kapustka 4 Comments

Outside AT&T Park. All photos, Paul Kapustka, Mobile Sports Report. (Click on any photo for larger image)

What’s it like when the best-connected park in Major League Baseball loses its cellular mojo for a month? This winter the San Francisco Giants found out how fun it isn’t to revisit the days of “no signal,” when a DAS upgrade meant about 30 days of little to no connectivity inside AT&T Park.

“It was painful,” said Bill Schlough, senior vice president and chief information officer for the Giants, during a recent in-person interview at AT&T Park. Though no big sporting events took place during the Feburary-to-March overhaul of the main AT&T distributed antenna system (DAS) head end, Schlough said during that time many of the roughly 200 to 300 employees who work at AT&T Park every day were forced to find daylight to make a call, just like the bad old days before DAS.

“We never really knew how much we rely on DAS [for internal operations], but having it down really drove it home,” said Schlough. The good news on the DAS front was that once the upgrade was complete, the Giants had a lot more space in their previously cramped head-end headquarters. According to Schlough, the new back-end equipment for AT&T’s DAS operations takes up less than 50 percent of the previous gear footprint, room that is likely to be filled with gear from yet another carrier slated to join the AT&T neutral-host DAS later this season.

Painful, but worth it.

Second major upgrade in 5 years of DAS

Giants CIO Bill Schlough (left) talks with workers in the park’s main DAS head end facility.

If you’re not familiar with a neutral DAS like the one at AT&T Park, it’s an implementation where there is one set of antennas and internal wiring, and then a “head end” where each carrier puts its cellular-specific networking gear, equipment that identifies and authorizes callers and then connects those calls or messages to fiber links back out to the Internet and beyond. As the lead provider of DAS and as the namesake sponsor of the park it makes sense that AT&T has the biggest DAS requirement on site. Verizon, which has been on the AT&T Park DAS for two years now, actually houses most of its head end gear in a separate facility nearby, and links to the AT&T Park system via fiber.

Part of this year’s DAS renovations include a new room specifically being built for Sprint’s DAS equipment, a sort of re-arrange-the-house construction project that saw the ballpark wall off half its painting services workshop to make space for Sprint’s gear. During our visit we saw workers putting up the racks that will hold the Sprint head end gear, as thick fiber cables snaked in the doorway.

Additional carrier(s) would likely be placed in the same room as AT&T and Verizon, on floor space that used to hold AT&T racks before those were un-drilled from the concrete floor and new racks were installed during the February-March overhaul. According to Schlough, the DAS upgrade (which required minimal tweaks to the previously installed DAS antennas) was the second major rip-and-replace action in the 5 years the DAS has been live at AT&T Park.

DAS performance improves over time; Wi-Fi is good too

White box at bottom is one of the under-the-seat Wi-Fi access points at AT&T Park.

Though Wi-Fi services in stadiums gets a lot of technology headlines, in many big arenas the DAS is an equal workhorse, connecting people who either don’t know how to or prefer not to connect to Wi-Fi services. Through the first 18 games of the 2014 season, Schlough said AT&T Park was seeing average AT&T traffic loads on the DAS of 150 Megabytes on the download side (fans requesting data) and 50 MB on the upload side (fans sending data). Figures for the Wi-Fi network (which is free to all customers) for the same span of games was an average of 400 MB download, 200 MB upload per game.

Schlough said performance stats for the AT&T portion of the DAS have improved vastly since the distributed antenna system was first put in.

“Just four or five years ago, 97 percent [connection rate] was actually relatively respectable,” Schlough said. Now, Schlough said network connect rates regularly hover in the “four nines” region, with a recent report showing a success rate of 99.9925 percent of all calls or texts going through.

The Wi-Fi network at AT&T Park, the first in any major sporting arena and still among the world’s most expansive, has more than 1,200 access points, many of which are now located beneath the seats. According to Schlough this coming offseason will likely represent the final phase of a stadium-wide deployment effort for the new, under-seat access points, which are installed symmetrically under the seats that are out in the open air.

Giants senior VP and CIO Bill Schlough, at the office

Since AT&T Park doesn’t have many railings alongside the seats “in the bowl” or those in the upper decks, the under-the-seat APs were the only choice to extend Wi-Fi connectivity, he said. Though the box-like antennas do take away some under-seat storage area from approximately every 40th seat, Schlough said there haven’t been many complaints from fans about the gear.

What he has seen, however, are many compliments about the network services, especially from fellow professionals in the sports IT world.

“I get friends in the business who come here and send me texts with Speedtests attached, showing how great the Wi-Fi is,” said Schlough. My own ad hoc testing before our interview (albeit during non-game hours) showed speeds of greater than 40 Mbps for Wi-Fi just outside the park near McCovey Cove, and speeds of 25+ Mbps just outside the main gate. Schlough also showed us some of the new iBeacon antennas, which are being tested at MLB parks this summer to provide near-field communication marketing opportunities, like automatically checking fans in to the official At Bat app when they pass by a beacon. It’s just another way the best-connected park in baseball seeks to continue to improve the fan experience.

According to Schlough, the connectivity at AT&T Park doesn’t hurt when it comes to ticket sales.

“People do come here more frequently, I think, because they know there will be good connectivity,” said Schlough. “There’s no compromise. I do think that’s part of why we’re currently riding the third longest sellout streak in MLB history.”

MORE PHOTOS BELOW — CLICK ON IMAGES TO SEE LARGER VERSION

Can you find the iBeacon in the bowels of AT&T Park? It’s the small grey box to the left of the other antenna.

Sprint’s new DAS room at AT&T Park.

A close-up of the under-seat AP. Each AP requires holes drilled through concrete to provide wiring access. APs are weather-sealed, according to the Giants.

Bill Schlough’s “old phones” collection. How many of these can you identify?

Filed Under: 4G LTE, AT&T, Baseball, Cisco, DAS, Major League Baseball, MSR Guides, San Francisco Giants, Sprint, Verizon Wireless, Wi-Fi Tagged With: 4G LTE, At Bat 2014, AT&T, AT&T Park, DAS, Major League Baseball, MLB, MLBAM, Mobile Sports Report, San Francisco Giants, Sprint, Stadium Wi-Fi, under seat Wi-Fi, Verizon Wireless, Wi-Fi

NL West Leads MLB Stadium Wi-Fi Scorecard, with 4 out of 5 Teams Offering Network Service to Fans

March 11, 2013 by Paul Kapustka 6 Comments

The Giants’ Bill Schlough in front of some hard-working wireless network hardware. Credit: John Britton, AT&T.

Welcome to the spring training version of Mobile Sports Report’s annual roundup of Major League Baseball stadium Wi-Fi networks, where we tabulate which teams have networks for fan use. By our count, the National League West division is the sport’s network-savviest, as four out of the five teams — San Francisco, Los Angeles, San Diego and Arizona — will have free in-stadium Wi-Fi service for fans this season. For the entire major leagues, our research found 10 11 12 stadiums that definitely have Wi-Fi, two that are “maybes,” and 16 that don’t have public Wi-Fi service available. But just like baseball, which hasn’t started its regular season yet, we’re expecting our lineup to change before the games that count start.

FIRST UPDATE: Thanks to Jeff Baumgartner over at Light Reading, we have proof that Philadelphia and Citizens Bank Park can be added to the “has Wi-Fi” list, thanks to some work by hometown provider Comcast and equipment partner Cisco. Check out the great slideshow Jeff put together.

SECOND UPDATE: Wrigley Field, home of the Chicago Cubs, has Wi-Fi. More on this soon, but we have it from the horse’s mouth so we are moving the Friendly Confines to the “yes” list.

THIRD UPDATE: Maybe we shouldn’t count Dodgers Stadium yet, since the Wi-Fi service has yet to be launched according to this report from the LA Daily News. Will the lack of Wi-Fi keep the Dodgers from getting All-Star votes?

For the record, here are the 12 teams with networks that we can verify, some of which (like the Dodgers) are coming online for the first time in the 2013 season: San Francisco Giants, Los Angeles Dodgers, San Diego Padres, Arizona Diamondbacks, Atlanta Braves, Washington Nationals, Houston Astros, Chicago White Sox, Minnesota Twins, Philadelphia Phillies, Chicago Cubs and the Boston Red Sox. The two “maybes” are the Seattle Mariners and the New York Mets, which are supposed to have networks but as of this writing we can’t confirm services are available.

Why do we have “maybes,” you ask? Since this research was done completely online and on the weekend, we haven’t had a chance to contact teams directly for confirmation of services. And it’s pretty apparent to us that MLB and the teams do a good job of obfuscating whether or not there is Wi-Fi at the park — some of the teams that have networks don’t list the service anywhere on their MLB-approved team home page. In the weeks between now and the start of the season, we’ll try to figure out our maybes, and maybe add a few more teams in case deals get done before Opening Day. Anyone with definitive knowledge that differs from our totals, please feel free to contribute with a comment or a tweet to me, @paulkaps, with a verifiable link. Any fixes or adds, we’ll salute with a retweet and a hearty well done.

WHY WI-FI DEALS AREN’T PUBLICIZED

As an outlet that humbly boasts having stadium Wi-Fi news and analysis that is the equal of anyone else’s out there, we’re not that surprised that even some teams with networks are keeping things under wraps a bit. Some of that has to do with the secrecy that sometimes surrounds the contracts behind the deals; cellular service providers, for example, might not want to overly publicize the fact that they are subsidizing Wi-Fi at one stadium, since then others will want the same sweet deal. The Dodgers’ planned network, for example, is touted as being built by the Dodgers and MLB’s Advanced Media division — hiding from view whoever the service provider and equipment partners are (we suspect Time-Warner Cable and Cisco, but can’t verify).

The other reason why teams might not want to shout out loud about their Wi-Fi? In case they are worried about performance is one reason. Since these networks are notoriously hard to deploy and operate, if you are new to the Wi-Fi game you might not want to advertise it too heavily. But we expect that will change in the near future as more fans demand connectivity, and as Major League Baseball pushes its teams to all install networks so that MLBAM can sell more of its single, league-approved mobile app.

But on to the stats! Among the gems we uncovered was that among service providers backing networks AT&T had the most with four (San Francisco, Atlanta, Chicago Cubs and Arizona) while Verizon has one (San Diego), along with Time-Warner Cable (Houston), Boingo (Chicago) and CenturyLink (Minnesota). Among equipment providers with announced deals we have Cisco at two and Meru Networks at two (Washington and Boston), though we suspect Cisco is behind more deals (like LA’s) as a silent partner. Interestingly, Cisco also has already partnered with AT&T to do StadiumVision video deals in Yankee Stadium and Kansas City, so don’t be surprised to see Wi-Fi networks from the same partners in those facilities sometime soon.

Below is our list of stadiums with yes/no on Wi-Fi fan networks, and some news links we’ve scoured. Again, this is a working post so please — especially if you are with a team, provider or vendor — send us a message if you see an error. Remember, errors are part of baseball! And enjoy your Wi-Fi at the game this season.

MOBILE SPORTS REPORT MLB STADIUM WI-FI ROSTER, 2013 SEASON

NL WEST

YES:
San Franisco Giants, AT&T Park
The Giants, namesake sponsor AT&T and team tech wizard Bill Schlough are recognized widely as the Wi-Fi and in-stadium network leaders not just in baseball, but probably in all of sports and stadiums. Here’s our profile of the Giants from last year.

Los Angeles Dodgers, Dodger Stadium
As part of the team’s $100 million stadium renovation, Dodgers fans get Wi-Fi this season.

UPDATE: According to the Long Beach Press-Telegraph, the Wi-Fi and cell improvements won’t be live on opening day. Too bad.

San Diego Padres, Petco Park
This one was news to us — but it looks like fans in San Diego will finally get Wi-Fi in their park, thanks to Verizon’s first baseball play.

Arizona Diamondbacks, Chase Field
Another AT&T network, Chase Field has had Wi-Fi for some time now. They even have one of the better apps pages.

NO:

Colorado Rockies, Coors Field

NL CENTRAL

YES

Chicago Cubs, Wrigley Field
AT&T has helped the Cubs build Wi-Fi in Wrigley. More on the details soon.
NO:

St. Louis Cardinals, Busch Stadium

Milwaukee Brewers, Miller Park

Pittsburgh Pirates, PNC Park

Cincinnati Reds, Great American Ball Park

NL EAST

YES:

Atlanta Braves, Turner Field
Another AT&T network.

Washington Nationals, Nationals Park
Reportedly, this was one of the first 802.11n networks, thanks to gear from startup Meru Networks. However, we can’t find an official link on the Nationals home page, making us wonder if this service still exists. Natitude fans, what say you?

UPDATE 2: Nats are getting a Wi-Fi upgrade, thanks to Comcast. No word if Meru is still the AP vendor.

Philadelphia Phillies, Citizens Bank Park
See Light Reading’s excellent slide show cataloging Comcast’s Wi-Fi plans at its hometown park.

MAYBE:

New York Mets, Citi Field
Does it or doesn’t it? No answer on the Mets’ website, but the new place was supposed to have a Wi-Fi network… of course that was before its supplier, Nortel Networks, went out of business.

NO:
Miami Marlins, Marlins Park
No Wi-Fi, though Marlins Park does have a new DAS install which helps cellular reception.

AL WEST

YES:
Houston Astros, Minute Maid Park
The refugees from the NL are the only park that we can tell has tried to charge for services — wondering if this info about a $3.95 cost for four hours airtime still exists. Houstonites? Yea or nay? This is a Time-Warner Cable/Cisco deal.

MAYBE:

Seattle Mariners, Safeco Field
All we could find were some references to Seattle’s Nintendo having sponsored a Wi-Fi network for gaming. No sign that it still exists or has been replaced. Hello Microsoft? No network for the home of Windows Phones? For shame.

NO:

Oakland A’s, Oakland-Alameda County Coliseum

Texas Rangers, Rangers Ballpark in Arlington

Los Angeles Angels of Anaheim, Angel Stadium

AL CENTRAL

YES:

Minnesota Twins, Target Field
Good writeup from our friends at SportTechie.

Chicago White Sox, U.S. Cellular Field
This one courtesy of the folks from Boingo.

NO:

Detroit Tigers, Comerica Park
No fan network, though we like this picture showing SSIDs and passwords for the media networks. Hope those settings have been changed.

Cleveland Indians, Progressive Field
No stadium-wide network, but the Indians at least have a social media suite with Wi-Fi. What, only a few people in Cleveland use social media?

AL EAST

YES:

Boston Red Sox, Fenway Park
Here’s our profile of the Meru win at historic Fenway.

NO:

New York Yankees, Yankee Stadium
Do they still ban iPads?

Toronto Blue Jays, Rogers Centre
A bit embarrassing, since Rogers is Canada’s AT&T-like telco

Tampa Bay Rays, Tropicana Field

Baltimore Orioles, Oriole Park at Camden Yards

Filed Under: 4G LTE, AT&T, Baseball, Boston Red Sox, Chicago Cubs, Cisco, Cleveland Indians, Los ANgeles Angeles of Anaheim, Los Angeles Dodgers, Major League Baseball, Minnesota Twins, New York Yankees, San Francisco Giants, Texas Rangers, Verizon Wireless, Wi-Fi Tagged With: AT&T, AT&T Park, Cisco, Major League Baseball, MLB, MLBAM, Mobile Sports Report, Paul Kapustka, Stadium Wi-Fi, Wi-Fi

Stadium Tech Report: Read why we think MLB is the sports digital experience leader

MLB tech profiles, interview with AT&T’s John Donovan

MLB stadiums: Wi-Fi and DAS deployment is strong

Stadium Tech Report: Upgrades keep San Francisco Giants and AT&T Park at front of stadium DAS and Wi-Fi league

Second major upgrade in 5 years of DAS

DAS performance improves over time; Wi-Fi is good too

NL West Leads MLB Stadium Wi-Fi Scorecard, with 4 out of 5 Teams Offering Network Service to Fans

MOBILE SPORTS REPORT MLB STADIUM WI-FI ROSTER, 2013 SEASON

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