Stadium Tech Report: MLB stadium technology reports — NL West

Editor’s note: The following team-by-team capsule reports of MLB stadium technology deployments are an excerpt from our most recent Stadium Tech Report for Q2 2014, which focuses on Major League Baseball. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.


Reporting by Chris Gallo

attparksign1San Francisco Giants
AT&T Park
Seating Capacity: 41,503
Wi-Fi: Yes, 1,289 access points
DAS: Yes, 196 antennas
Beaconing: Yes

The San Francisco Giants continue to be a pioneer in stadium connectivity. The club calls AT&T Park home, where it features over 1,289 Wi-Fi access points throughout the stadium. The park seats more than 41,000 fans, which means there is one Wi-Fi access point for every 32 fans when at full capacity.

AT&T has also installed 196 DAS antennas as part of its wireless network. Combined with Apple’s iBeacon technology, fans can easily order concessions or upgrade tickets with the MLB At the Ballpark app. When it comes to stadium connectivity, the San Francisco Giants set the standard.

Los Angeles Dodgers
Dodger Stadium
Seating Capacity: 56,000
Wi-Fi: Yes, 1,000+ access points
Beaconing: Yes

For the second consecutive year, Los Angeles Dodgers president Stan Kasten promised fans Wi-Fi would be installed by opening day. And the second time proved to be a charm. Dodger Stadium now includes more than 1,000 access points transforming the half-century old ballpark into one of the baseball’s most well-connected parks.

The 52-year-old stadium underwent a $100 million renovation a year ago, including improved connectivity and a cellular distributed antenna system. Fans can even take advantage of the MLB At the Ballpark app using their smartphone to pre-pay for parking and tickets to get into the game with iBeacons installed in Dodger Stadium.

San Diego Padres
Petco Park
Seating Capacity: 42,455
Wi-Fi: Yes, 423 access points
DAS: Yes, 460 antennas
Beaconing: Yes

After a significant upgrade in 2012, Petco Park features more than 400 Wi-Fi access points and more than 400 DAS antennas throughout the stadium. The San Diego Padres were also one of the first teams to install iBeacon technology.

The club is rolling out the technology slowly and experimenting with the MLB At the Ballpark app. When strolling through Petco Park, Padres fans can receive the day’s lineup card and real-time coupons for the team store. Backed by Qualcomm, the Padres are bringing a consistent connected experi- ence to its fans.

Arizona Diamondbacks
Chase Field
Seating Capacity: 49,003
Wi-F: Yes, 278 access points
DAS: Yes, 460 antennas
Beaconing: Yes

One of the more versatile stadiums in baseball, Chase Field turns 16 this season. Since 2011, the Diamondbacks have partnered with AT&T to make it easier to fans to enjoy the ballpark and game.

This season fans are encouraged to be part of the Ultimate Dbacks Digital Experience. This includes logging on to one over 200 different AT&T hot spots to order concessions with MLB At the Ballpark and watch instant replays of Mark Trumbo’s home runs using MLB At Bat.

Colorado Rockies
Coors Field
Seating Capacity: 50,455
Wi-Fi: Yes, 600 antennas (by July 15)
DAS: Yes for AT&T; Undergoing renovation and will have VZW and T-Mobile soon. Beaconing: Yes – Install will be complete by June 30.
The lone team in the NL West without Wi-Fi over the past few seasons, the Colorado Rockies are going to change that in 2014. The club plans to install more than 600 Wi-Fi access points by July 15. But that’s not the only upgrade to the 19-year old park.
The Rockies removed 3,500 seats in an $11 million dollar project to build the Rooftop Party Deck. This 38,000 square-foot area is open to all fans to socialize, grab a bite to eat, and watch the game. The best news is Rockies fans should be able to stay connected with iBeacon installs and improved DAS antennas also planned for deployment by this summer.

To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Stadium Tech Report: Read why we think MLB is the sports digital experience leader

STRQ@_thumbIs there any doubt that when it comes to the digital fan experience, Major League Baseball is in first place? That’s the way we see things, and research we did for our second quarterly long-form STADIUM TECH REPORT issue bears that opinion out. Thanks to a far-sighted strategy that kept league control over all Internet content, and some innovative, forward-thinking technology leaders at several MLB teams, baseball is ahead of all other U.S. sports when it comes to delivering a consistent, enriched fan experience through technology. But will the lead last?

You can find some of the answers to that question in the second issue in our STADIUM TECH REPORT series which you can download for free right here. If you’ve already registered with us, all you need is a username and password; if you’re new to MSR, we just need an email address and title and you’re on your way to the best long-form compilation of research and analysis, as well as in-depth interviews with industry experts in the stadium technology marketplace. We’d also like to thank our Stadium Tech Report sponsors, which for this issue inlcude Crown Castle, SOLiD, Corning, ExteNet Systems and TE Connectivity — without their support, we couldn’t make all this excellent content free for readers.

AT&T senior executive vice president John Donovan

AT&T senior executive vice president John Donovan

MLB tech profiles, interview with AT&T’s John Donovan

What’s in our issue #2 of STR? Glad you asked! Inside the report our editorial coverage includes:

— MLB stadium tech research: This editorial research provides a technology update on stadiums used by all 30 MLB teams, gauging the level of deployment of Wi-Fi, DAS and beaconing technologies.

— MLB tech deployment profiles: These mini-case studies will take an in-depth look at technology deployments at MLB facilities including AT&T Park in San Francisco, Target Field in Minneapolis, and Miami’s Marlins Park. This issue also includes an in-depth interview with AT&T senior executive vice president John Donovan, the man behind AT&T’s successful DAS deployment strategy.

— MSR exclusive stadium tech analysis: The report also includes MLB stadium tech analysis from MSR editor in chief Paul Kapustka, as well as a bonus mini-case study of DAS deployment at historic Churchill Downs, home of the Kentucky Derby.

White box at bottom is one of the under-the-seat Wi-Fi access points at AT&T Park.

White box at bottom is one of the under-the-seat Wi-Fi access points at AT&T Park.

MLB stadiums: Wi-Fi and DAS deployment is strong

Since last year, 8 more MLB teams have added fan-facing Wi-Fi to their ballparks, bringing the league total to a respectable 67 percent, with 20 out of 30 stadiums with Wi-Fi. On the distributed antenna system (DAS) front things are even better, with 25 out of 30 parks having enhanced cellular connectivity thanks to a DAS (our report currently erroneously shows that the Washington Nationals don’t have a DAS — we learned late this weekend that they do, so DAS is doing even better than we thought). Though the adoption rate is lower than that found in the NBA (where 26 of 29 stadiums have fan-facing Wi-Fi), baseball as a league does a much better visible job of promoting the service, which is more impressive when you consider that deploying Wi-Fi in an open-air arena is a considerably tougher task than in a building with a ceiling, like an NBA stadium.

Perhaps it’s no surprise that the National League West Division leads the pack in MLB connectivity, with all 5 teams having both Wi-Fi and DAS deployments in their park. The adoption rate in that division may have something to do with other teams following what is perhaps the overall connected-stadium leader in any sport, AT&T Park in San Francisco. The first with Wi-Fi (since 2004), AT&T Park continues to lead in innovation and experimentation, as witnessed by their embrace of new tricks like under-the-seat Wi-Fi APs and the new iBeacon technology, which is being tested in 20 MLB parks this season.

All of this is explained in greater detail in our STADIUM TECH REPORT for Q2 2014 — so download your free copy today!