Social Media – Page 9

MLS embracing Social Media

March 12, 2012 by Greg Quick 2 Comments

Major League Soccer has kicked off its season last weekend with it its new broadcasting deal with partner NBC. You might have missed the broadcasts because it seems that people are missing NBC Sports a good deal these days leading to very bad ratings.

NBC’s woes might not go away soon due to the fact that the MLS has not yet broken through as a ratings driver. Its troubles in this area are varied, and it has at different times come under fire for everything from when it starts to its trading window. A good look at some of the issues can be found in these transcripts from Eric Wynalda.

Yet if you attend a match the energy is great. Fans are knowledgeable and attendance is growing. So what more can be done? Well using social media and other tools to keep the sport in front of fans is one step, and one that the league is taking.

It conducted a Twitter-based contest last weekend called #FirstKick for fans attending their teams opening match. The rules were pretty simply and any fan with access to Twitter that attended a match could participate. All you needed to do was tweet a photo of you or your friends from a match to win.

The tweet needed a @MLS twitter handle; it needed the #FirstKisk hashtag, proof that you were actually at the game in the photos such as stadium, player, promo or sign visible in your photo and last a link to your photo available on public domain, ex. Twitpic, Lockerz, Yfrog, Photobucket, Flickr, etc.

Submissions were accepted from Saturday, March 10 at 6 PM EST and ends on Monday, March 12 at 11:59 PM EST, so there is still time to send your photo in! There will be a winner draw at random for each day.

Fans that are traveling, or have games that are not broadcast can watch the action via MLS Live, which the league has revamped for the current season. The program, which does have blackout rules, allows fans to watch games via computer, iPad or iPhone, Roku and can be integrated with Apple TV for broadcast as well. Cost for a season is $59.99 and the free preview unfortunately ends on March 12.

The league has the obligatory Facebook page that also has the ability to keep fans in touch with what is going on in games and the league as a whole. I was surprised to find two friends that I did not know were fans not only subscribed to the page but also wrote about the sport in blogs and posts elsewhere. I guess when you have 325,000 likes that is inevitable (the league not me). I did not check Myspace.

I feel that the aggressive use of outlets such as Twitter and Facebook, as well as revamping and increasing its online presence is vital to the success of MLS. The league has a number of soccer only stadiums that show off its product very well. But it is obvious that television alone will not get the message out.

Even as sports powerhouses Fox Sports and ESPN continue to turn up the presence of soccer in their sports programming, MLS often seems to be missing in the mix. Fox captured the World Cup broadcasts in 2018 and 2022 and has increased its broadcasting of soccer matches, just not US MLS. ESPN, after losing the World Cup to Fox has still increased its broadcasting and online efforts with things such as broadcasting the UEFA European Championships and upgrading its online presence.

MLS has been expanding and has seen strong attendance in the new towns like Portland where its games last season were sold out. However television viewership has been flat and this does not bode well for the sport. According to the Big Lead last weekend, MLS averaged 291,000 viewers on ESPN and ESPN2 last season and 70,000 viewers on FOX Soccer. That is just sad.

The league, which is kicking off its 17th season, does not have to worry about out of control salaries for players due to a hard cap, but this is a disadvantage because it will be hard to lure top talent from around the world or to keep talent that hears the siren call of a big payday. Glowing television viewership can change that, but it will take all of its tools, on-line, mobile and broadcast, to achieve this dream.

Filed Under: Apps, ESPN, Facebook, Fox Sports, FoxSoccer, Live sports via mobile, MLS, NBC Sports, Soccer, Social Media, The Big Lead Tagged With: ESPN, Fox Soccer, MLS, NBC Sports, Soccer

Can ‘Gridiron Grunts’ Grow? App That Lets Players Talk to Fans Getting Pictures, Videos for 2nd Season

March 6, 2012 by Paul Kapustka 1 Comment

After a self-proclaimed successful rookie year, the team behind the “Gridiron Grunts” app — which lets NFL players and fans talk to each other via recorded voice messages — is beefing up for its second season with plans to add picture- and video-sharing capabilities.

According to ex-NFL lineman Jeb Terry Jr., who is co-founder and CEO of Grunts parent company Gridion Ventures Inc., adding picutre and video sharing is just another way of adding value to an app that was “built just to talk about football.” If you’re not familiar with the Grunts app, a “Grunt” is a short (less than 45 seconds) audio message that can be recorded from a phone to the app.

The big attraction are “Grunts” left by NFL players, though fans who download the app can send Grunts to players, as well as “Grunt” to other fans. Fans pay 99 cents per month to listen to grunts of a specific player, or $4.99 a month to listen to all pro grunts. Fan-to-fan grunting is free, and the app is available for both iPhone and Android devices.

The “Grunt” label comes from the way football players talk on the field, a language Terry and his co-founder Ryan Nece used often as teammates on the Tampa Bay Buccaneers. “We used to knock heads in practice and then go out and have steaks afterward,” said Nece, who was a linebacker for Tampa from 2002-07.

After leaving the NFL following the 2008 season Terry went back to school to get an MBA, and then hit his old training partner with an idea for bringing fan-player interaction to a wider audience.

“It’s all about giving the fans the ability to engage with a player at their convenience,” said Nece. Terry said the pick-up-a-phone-and-grunt also makes it easy for players to participate.

“It’s convenient and easy to do, and gives players another way to control their own brand,” Terry said. “And fans can listen to a grunt at their leisure. You can’t always listen to radio talk shows when they are on the air.” The Grunts app can also deliver alerts to a fan’s phone when there is a new grunt to listen to.

Nece added that Grunts is a way for players who aren’t Tom Brady or Aaron Rodgers to get some air time.

“There are a lot of players like we were, with shares of the limelight that were pretty small,” Nece said. “You could be a big fan of a certain player but never hear from him on ESPN. Now everyone can develop their own personality.”

According to Terry the Grunts app kicked off the season with just 15 pros participating, but ended with almost 80 players at the end of the season. One grunter who Terry really liked was Green Bay Packers breakout star Randall Cobb, who scored on both a kickoff return and a punt return last year.

“After that first game when he scored on the kickoff return he was very engaging, with some great postgame grunts,” Terry said. “He was perfectly candid and very excited for the fans.”

The Grunts team said it attracted 20,000 paying customers during the first year, a “beta” season total that Terry is happy with. For this year, after adding photo and video sharing later this spring, the Grunts team is still considering where to expand next, with perhaps a Grunt website and other sports on the drawing board. But first and foremost, the Grunt app will remain simple and powerful, like a blitz: A place to talk and listen football.

“Twitter is fun but tweets might be from friends or associates [of an athlete], so you never know,” Terry said. “We built our app to talk about football, and not about shopping or going to the club. We just wanted to erase the clutter and bring fans content that’s strictly from the players.”

Filed Under: Apps, ESPN, iPhone, NFL, Social Media, Sports Social Media, Twitter Tagged With: Android, Apple, Apps, NFL

Facebook makes Mobile Push at Mobile World Congress

February 29, 2012 by Greg Quick Leave a Comment

One of the interesting things about the discovery period for Facebook’s initial public offering was that the social media giant reported that it had literally no income from the mobile environment. Since mobile is the top form of access this is surprising.

It is obvious that this is one of the most important market segments for the company to monetize as the opportunities are huge. And it has started to lay out its plans during a public speech by Bret Taylor, Facebook’s chief technology officer at this week’s Mobile World Conference in Barcelona.

In its push it is also striking a blow against a number of companies such as Apple that have been able to cash in on the markets demand for apps. Apple reaps as much as 30% of the revenue from app sales.

Taylor laid out a series of moves the company is currently working on that could tremendously enhance its position in the mobile market, including an effort to partner with mobile carriers for billing on Facebook transactions and the establishment of cross platform standards.

In the mobile payments market it is working with carriers to fix a process that it calls broken and fragmented. It is talking with a number of players including Vodafone, AT&T, Deutsche Telekom, Orange, Telefónica, T-Mobile USA, Verizon, KDDI and Softbank.

It wants to streamline the process and reduce the number of steps needed to make mobile payments. App developers would sell their offerings from the carriers via Facebook, allowing carriers to garner some of the revenue for the apps that are often used on their networks and allow app developers to avoid paying Apple, Sony and others a portion of their revenue.

It seems to me that the issue here is that this is letting Facebook become a partner in this, how do you then later stop them from gaining a more controlling position and adding on revenue for themselves from the users and or carriers as well?

On the standards side Facebook is part of a workgroup called W3C Mobile Web Platform Core Community Group that is seeking to develop HTML5 standards for the mobile web. The recently formed group has 30 members that come from a wide spectrum of mobile players from carriers to web browser developers according to its web site.

The current members of the group have a very impressive lineup. Samsung, HTC, Sony Mobile Communications, Nokia, Huawei, ZTE, TCL Communication, AT&T, Verizon, Vodafone, Orange, Telefónica, KDDI, SOFTBANK MOBILE Corp., Qualcomm Innovation Center, Inc., NVIDIA, ST-Ericsson, Intel, Texas Instruments, Broadcom, Mozilla, Opera, Microsoft, Adobe, Netflix, VEVO, Zynga, @WalmartLabs, Electronic Arts, Sencha and Bocoup.

Of course a prestigious lineup is no guarantee of a successful solution but it seems that it is the interest of these players to have a more efficient mobile web and as long as there are no hidden agendas in the group hopefully we will see a stead stream of updates from the W3C showing progress.

Filed Under: Apple, Apps, AT&T, Facebook, Motorola, Samsung, Social Media Tagged With: Facebook

The PGA’s Strange Baby Steps Toward Social Media

February 26, 2012 by Paul Kapustka 1 Comment

Since golf in general has a reputation for being stuck up, it’s perhaps no surprise that when it comes to social media the PGA is still taking baby steps when compared to other sports. I mean — in an era where the NBA has fans selecting the dunk contest winners via text message and Twitter, the PGA has a place where fans can leave messages online… for the PGA to somehow bring them to golfers.

Don’t understand what I am talking about? Look at this page, which I found by following the PGA on Twitter… and see if you think it’s about three years behind the interactivity of the times. As far as I can tell, the PGA thinks that fans may want to “congratulate” Hunter Mahan by leaving a message on some random web page — or as the PGA site says, “Leave a note below and we’ll deliver it to him.”

Umm… OK? As far as I can tell this is about as non-social as social media gets. I mean — why not have the winner do a quick Twitter chat, where he can respond to fans in real time? And they can get recognition for themselves via their Twitter handles, which after all is part of the social media game — to be recognized?

This sort of idea — you put a message here, somewhere safe, and we’ll carry it past the ropes to our winner — pretty much reflects golf’s baby steps toward real fan interaction. The online video for the World Golf match play was a perfect example of that tenor — it was a straight network-broadcast type feed, no place for fan tweets or any outside commentary. You get the feeling sometimes that golf wants to keep its game bottled up as much as it can. But I don’t think that method is going to win in the long run. Golf will need to either open up, or it will become less appealing to a fan base that is rapidly growing accustomed to having closer, more intimate access to its heroes.

Filed Under: PGA, Social Media, Twitter Tagged With: Live sports via mobile, PGA, Sports social media, Twiiter

United Way Seeks to Leverage NFL’s Social Media Strength

February 20, 2012 by Greg Quick Leave a Comment

The United Way, one of the largest charities in the United States is partnering with the NFL in an effort to leverage the football league’s huge social presence into heightened awareness of the charity and what it does.

The two entities are already long term partners, having worked together for almost four decades and it has been a common sight during NFL broadcasts to see one star or another stand up and talk about how he is working with the charity for the good of the community.

In addition players volunteer to work in the community one day a week performing a number of services including encouraging kids to stay in school, serving meals to the elderly, and helping to build homes for low-income families.

Now the United Way is seeking to take the relationship to another level, as the NFL’s success has helped it establish itself as a huge presence not just on the airwaves but also online and in a variety of social media outlets.
The charity is currently hiring people that it will call player promoters, and they will be assigned to promote specific NFL players, according to a piece in Mashable.

The NFL Player Promoter program will couple a promoter with a player in an effort to drive increased traffic to that player’s specific social media accounts. The players’ accounts will of course have a United Way message and so it will enable the charity to reach additional fans. According to Mashable the NFL has 4.6 million Facebook friends and 2 million Twitter followers.

Of course some players also have significant following in one or both of these places as well. Steelers’ Troy Polamalu has 2 million Facebook fans and 400,000 following him on Twitter, while Chad Ochocinco has a combined following of over 5 million, according to FanPagelist.com

However it should be noted that not all are United Way spokesmen. It is interesting to look at who are the most recommended accounts to follow on Twitter by CBS and to see how heavily followed some of the analyst and news sites are as well.

I believe that we will start seeing a fight in the future for additional partnerships, both charity ones such as the United Way as well as advertising ones in not only the NFL but in all major sports. Social media is an excellent way to reach fans, especially ones on the go, and it will be interesting to see how the leagues manage to monetize this trend.

Filed Under: Athlete to Follow, CBS Sports, Facebook, Mashable, NFL, NFL Network, Social Media, Twitter Tagged With: Facebook, NFL, Twitter, United Way

CrowdOptic Gets Super Bowl Beta for Focus-Based Fan App

February 20, 2012 by Paul Kapustka 1 Comment

The folks at CrowdOptic are reporting a successful Super Bowl beta test of a prototype point-and-join social media sports application, based on the company’s unique ability to “triangulate” the most important things people may be pointing their phones at during an event.

As we’ve reported before, the San Francisco-based CrowdOptic is developing technologies to provide analytics and real-time results from social, mobile audiences. With a small app installed on a phone, CrowdOptic takes info from the phone’s GPS service and its camera, and feeds it into a system that can then provide “Google style analytics” to show what the fans are pointing their phones at.

According to CrowdOptic, at the Super Bowl the company staged an invitation-only beta test of focus-based discussion pages at the Super Bowl Village festival in Indianapolis during Super Bowl XLIV. The triangulation technology used by CrowdOptic allowed people in the beta test to be instantly joined in a live social network with people who were pointing their phones at the same thing.

Here’s the company’s official statement on how the test went:

During the soft launch of the application at the Super Bowl Village, participants in the beta trial said the simple act of pointing a phone was a far more appealing way to join an online following than searching for indexed tags. Users also praised the ability to microblog live with other spectators who share a specific common interest and to move effortlessly in and out of mobile discussion groups simply by holding up their phone or taking photos, as they normally would. CrowdOptic’s core capability is detecting significant clusters of mobile phone users who share a common focus in real time, instantly joining them together online, and creating a common call to action among them, such as an invitation to comment.

Though CrowdOptic has had several other beta-type demonstrations of its technology, using its triangulation features to empower fan-focused discussions appears to be a winning step forward, since the company said it will now make the technology available to its media partners. A screen shot of the beta test technology is below.

Filed Under: Apps, NFL, Social Media, Sports Social Media, Super Bowl Tagged With: Apps, Sports social media

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