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Fascinating Read: Fast Company Explores MLB.com’s Winning Strategy

March 27, 2012 by

If you want a primer on why we started Mobile Sports Report, the best explanation I’ve seen yet is embodied within a great story from Fast Company about how Major League Baseball’s advanced media team (BAM for short) got out ahead of the digital pack. Just about every part of this story shows why we think sports is headed online, and to mobile platforms, going forward. An incredible read.

In addition to explaining how BAM made its online offering MLB.com one of the breakout successes of online sports — according to the article it generates $620 million in revenue a year — the story exposes something Major League Baseball is trying to get in all its stadiums: Wi-Fi networks so that fans can watch video in their seats. And finally we are getting a good grasp on how much it costs to put in a network — according to the story, it’s about $3 million per stadium. Here’s a bit of the story that has the meat:

For instance, BAM is trying to assemble corporate partners to cover the costs, more than $3 million per team, to wire each ballpark for high-speed web access, so fans can check and download BAM’s apps to see video and make purchases.

There’s more great stuff in this well written synopsis of how MLB.com became an online success — it is required reading if you are in sports or sports marketing. And of course if you want continuing coverage of the news of stadium networking, well you are already in the right place if you are reading this story.

Hat tip to our pal Joe Favorito for tweeting about the story this morning.

Filed Under: Apple, Apps, Baseball, Major League Baseball, Wi-Fi, Wi-Fi Video Streaming Tagged With: , , , ,

MLB Fans Increasingly Watching Games via Mobile Devices

March 27, 2012 by

Major League Baseball opens its season next week with the Champion Saint Louis Cardinals helping the Miami Marlins christen the new ballpark that is opening down in Florida on Wednesday April 4th, followed the next day with six openers on Thursday and nine more openers on Friday.

Yet fans are already tuning in to games, with many of the Spring Training games being broadcast on the leagues MLB Network channel, if you are lucky enough to get it as well as many local stations. When the season opens this is a good place to get a quick look at all of the teams.

However there is a rapidly growing section of the fan base that is mobile and wants its games and information mobile as well and baseball is increasingly catering to these fans.

For the fifth consecutive year mobile users will also have the option of using MLB.com At Bat 12, giving users the ability to watch it not only on mobile devices but an increasing range of connected devices as well.

The release of the latest version, which coincided with the start of Spring Training, shows the increasing popularity of watching sports, and in this case baseball, on a variety of devices. The first weekend it was available there was 2.9 million downloads and users received 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011.

The app is available for Apple’s iPhone and iPad, Android phones and tablets, Kindle Fire, and BlackBerry users with a Windows 7 Phone version expected by Opening Day. It costs $14.99 and provides home and away radio broadcasts, pitch trackers, breaking news alerts and a range of additional features. The features are not standard, with some devices offering more than others.

Then there is also MLB.TV. It comes in two basic flavors, regular and premium. The regular version, which costs $19.99 a month or $109.99 a year allows users to watch games on their computer and features a set of DVR functions that allow a user rewind live game action. It also provides the ability to display games as PiP, split screen or mosaic.

The premium version brings much more to the table, starting with a free subscription to At Bat 12. It is supported on connected devices aside from the computer such as the Xbox 360, Sony Playstation 3, Roku, Apple TV, select Samsung and LG connected televisions and Blu-Ray players and it provides both home and away feeds as well as all of the features available in the basic version. The program costs $24.99 a month or $124.99 a year.

Baseball is doing a very good job of making the sport widely available and on wide variety of devices from television to smartphones. The fact that for less than $3 a month a user can listen to games, something that is much less demanding on a data plan than watching streaming video should draw fans. I have seen some reports that baseball’s hardcore fan base is getting older and I suspect that the expansion of the broadcast to these platforms will appeal to a younger set of fans.

Filed Under: Amazon, Apple, Apps, BlackBerry, iPad, iPhone, Kindle, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Tablets Tagged With: , , ,

Friday Grab Bag: Global Signs 5 More NFL Teams to iPad Program

March 23, 2012 by


Velocomp’s iBike Coach App has won the Communication Arts Magazine’s 18th Annual Interactive Award in the Information Design category. The app enables an iPhone user to convert the phone into a multifunctional training tool.

The phone becomes a GPS-based bike computer that enables a user to not only track cycling speed, distance, and time, but also includes social media features, videos, and maps, as well as access to music and the phone capabilities of the device.

The app was only just released and was a winner in a contest that drew a total of 1,194 entries. It is available for download at the Apple iTunes store.

Apple develops new SIM — will others support it?
Apple has proposed a new SIM card technology for adoption by the mobile industry but it will be interesting to see how, if at all, the mobile industry adopts a technology that would push out their competing efforts

The new technology is called a nano-SIM and is smaller than the micro-SIMs that is common in current cell phones. This one will have increased functionality as well as the tradition job of holding a users personal information such as contacts and phone number.

That sounds great until you consider that Motorola Mobility, Nokia and Research in Motion all have rival efforts. However Apple has presented it to the European Telecommunications Standards Institute to get accepted as a standard and has some carrier support. It will be interesting to watch this fight.

Toshiba provides peek at 13-inch tablet
Toshiba has provided a peak at its next generation large screen tablet, and yes it will be large with a 13.3-inch form factor. The prototype, going by the name AT330 has an Nvidia Tegra quad core processor, 32GB of storage, a full sized SIM card slot and it has an HDMI connector. It may have a high end 1920 x 1200 LCD panel but that is unsure at this time.


Facebook bolsters patent defense with IBM patent purchase
Bloomberg is reporting that Facebook has purchased 750 patents in areas such as networking from IBM as part of an effort to strengthen its position in its looming case with Yahoo. Yahoo has sued Facebook over the alleged misappropriation of Yahoo patents by the social media giant.

NFL use of iPad continues to grow
Global Apptitude has added five NFL franchises to its list of customers for its Playbook for iPad technology. The company has announced that the Dallas Cowboys, St. Louis Rams, Seattle Seahawks, Indianapolis Colts, and Detroit Lions for their Playbook for iPad and other related player development tools.

Global is adding content to its Playbook series which are designed to be used as player preparation tools and said it expects to sign additional teams in the near future.

The iPad has also been a hit with other major league sports teams including most recently Major League Baseball, with team executives, players and scouts all using the tablet for a variety of reasons.

Ads a threat to your data?
A report from North Carolina State University casts additional concern about the security of the data stored in your Android phone. Researchers at the school have found that adverts, those annoying in game or application apps that are often the price to pay for free apps. They found that one example, MobClix, a 3rd party ad exchange company gains access to calendaring, contacts and call logs. These programs get permission when you provide permission to their host app.

Ematic delivers sports focused MPS/Video player
Ematic has delivered the eSport Clip, a small formfactor portanble media player that is designed for the active lifestyle. The eSports Clip features a 4GB of storage and has the ability to play MP3 files ad well as play back video.

The 1.8-inch device easily clips to clothing and it can store as much as 3200 songs or 20 hours of video for playback on its color display. It includes a 5MP Digital Camera and comes with a video and voice recorder.

China delays Motorola/Google deal approval
Motorola Mobility has reported that China has extended its examination of the proposed $12.5 billion purchase of the company by Google. It reported in a regulatory filing that China’s Anti-Monopoly Bureau has expanded the second phase of its investigation.

This is one of the last regulatory approvals needed for the deal to be finalized, with it having already gained approval around the globe including in the United States and in Europe. There has been no reason given for the extension of the investigation.

Are Kindle sales falling?
Chad Bartley, an analyst with Pacific Crest has said that the company believes that sales of Amazon’s Kindle “is significantly weaker than expected” in the first quarter. He reported that Amazon has slashed component orders by 75% from levels in January.

He attributed the decline to slower adoption as well as market cannibalization caused by the Kindle Fire. The Kindle family is the second most popular tablet, after Apple’s iPad.

Apple loses Android info motion
Judge Richard Posner has denied Apple’s request to have Google and Motorola Mobility hand over information on the development of Android.

Filed Under: Android, Apple, Apps, Baseball, Cycling, Google, iBike, iPad, Major League Baseball, NFL, Tablets Tagged With: , , , ,

MLB Looks to Embrace Latest iPad

March 15, 2012 by

With the new iPad just a day away, lines are already starting to form at Apple stores for customers who hopefully already have a confirmation that their order is in. Otherwise they may have to wait as long as three weeks for a second batch of tablets to arrive, according to Apple.

Stores are planning at opening at 8 am rather than the 10 am or 11 am that they usually do to handle the crush. The iPad will initially be available in 10 different markets. Gene Munster, an analyst at Piper Jaffray is predicting that Apple will hit that number today, the firs in which its latest iPad will be officially available.

Apple has already acknowledged that it has sold out of its initial run and that current orders may take as long as three weeks. Others in the industry have estimated that Apple sold 300,000 of its first generation iPads on that products initial day of sales.

However it is not just the everyday fan that is waiting for the latest and greatest from Apple. USAToday has reported a growing interest in Major League Baseball for the tablet, and indications that use of the Apple table is already extremely widespread.

This is no real surprise since going back as far as Hall of Famer Tony Gwynn players have been using video feedback on notebook computers to study how pitchers throw to them and to see how defenses are aligned against them. In the locker rooms VHS players and tapes were a common training tool, the drawback being that only one player at a time to could watch their specific at bats versus a rival pitcher or team.

The iPad simply makes this viewing easier due to it portability, and with the new Retina display, they have a high definition video playback machine that weighs in around two pounds. Now coaching staffs can tailor video for each player to view.

Players, and teams, are prohibited from bringing electronic devices into the dugout during games but there is nothing to stop a player from walking down the runway and getting a quick look at his latest at bat to get an good idea how to adjust for their next at bat.

Football has already embraced the use of tablets, often iPads for a similar reason. Playbooks are now digitized, making it much easier to carry and access rather than a 200 plus page loose-leaf notebook.

Filed Under: Apple, Apps, Baseball, iPad, Major League Baseball, NFL, Tablets Tagged With: , ,

Friday Grab Bag: London Olympics will be on YouTube

March 9, 2012 by

YouTube and NBC to team on Summer Olympics
NBC will be taking advantage of YouTube’s huge online popularity to help drive traffic to NBC’s home page during the upcoming Summer Olympics in a move that looks to benefit both players according to reports from Sports Business Daily.

The deal calls for YouTube to promote NBCOlympics.com on its home page and to direct visitors to live and highlight videos of the London Games. YouTube will be providing the player that users will need to view the video.

For YouTube it is a further step up into the big leagues as it is replacing Microsoft’s MSN portal as the player of choice. MSN had the 2008 and 2010 Olympics. For NBC it gains a huge presence on the Internet.

According to comScores Media Matrix NBC Sports is currently 6th for the US audience online with 14.7 million unique visitors in February 2012. While it will undoubtedly get a huge boost regardless of any deal due to the Olympics it still trails market leader Yahoo Sports by a significant amount- Yahoo with 50 million users.

US to insist on digital app security?
“Oops your data was stolen again-my bad” may not be the correct response to all of the constant leaking of data from smartphones and other devices. At least one US Senator, Charles Schumer, has taken up the call and has asked the FTC to see if the manner that Google and Apple are running their operating systems violates users’ privacy.

While not a big fan of government intervention I have to agree with this statement from him about apps that steal data- “beyond what a reasonable user understands himself to be consenting to when he allows an app to access data on the phone for purposes of the app’s functionality.”

He is asking that the government agency to force smartphone developers to add safeguards that require expressed consent before allowing access to personal information. It seems that more than these two are guilty and usually all we get are crocodile tears from them when caught. I wonder if this FTC effort will get out of the noise stage?

Apple drops Google Maps
Apple has dropped support for Google Maps in its iPhoto for iOS technology. The move is most likely partly caused by the company’s lawsuits against Google and leading Android users and Google’s fighting back via lawsuits filed my Motorola Mobility, soon to be a part of Google.

However Apple has also purchased mapping technology via its acquisitions of Placebase, Poly9, and C3 Technologies. Apple still offers Google in a number of other ways in its OS and platform offerings so be careful reading too much into this.

Is this a major win for Apple in its Patent battles?
A Google and Motorola Mobility have been ordered by Circuit Judge Richard Posner to disclose details of the development of the Android operating system to rival Apple as part of Apple’s ongoing patent lawsuit over the development of Android.

The case has been ongoing since 2010 and has resulted in a satellite of additional suits by all involved. This will probably add fuel to the fire but not clear if it will have a meaningful impact as there are a number of rumors that Apple may be looking to settle.

What are the best baseball books?
This is always a topic that incites my baseball loving friends- what are the best books on baseball? Well Jeff Polman is the latest to tackle the topic in a blog post found in the Huffington Post. He positions it as the 25 Baseball books that you would want if you were stranded on a desert island.

I really enjoyed the list but like most fans feel that there were favorites that he omitted, some that are worthy and at least one that is a favorite for immature reasons (Seasons in Hell). I do think that Ball Four cannot be omitted no matter what the reason. There is a good conversation on the topic ongoing at Baseball Think Factory at this time. Drop in and make yourself known.

E-Reader use continues to grow
According to a recent Harris poll the growth in e-reader ownership and usage portends good news for those in both markets. Just seven months ago 15% of Americans had one of these devices and now that number has almost doubled to 28%.
What is very good news for companies in this market is that the growth does not appear to be constrained to any one particular age segment with users in the ages 18-35 and 36-47 categories slightly ahead at 30% currently and that number just drops slightly to 28% among ages 67 and older and 24% of those in the 48-66 age category. Typical users read more than non-users as well.

Filed Under: Android, Apple, Apps, Barnes & Noble, Baseball, Baseball Think Factory, Contests, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Microsoft, Motorola, NBC Sports, Olympics, Yahoo, YouTube Tagged With: , , ,

Bloomberg Sports Delivers Front Office 2012 for Fantasy Baseball Fans

March 5, 2012 by

Almost all fantasy baseball players that I know employ a wide range of tools to help them make the selection that will propel them to the winning position in their league and guarantee a full off season of bragging rights. Or at least that is the hope.

Bloomberg Sports, one of the more recent players in the field of fantasy baseball analytics, has just released its third season of “Front Office”, its entrant into this competitive field that includes not only the latest player stats but also an updated suite of tools.

The tool suite in the Front Office 2012 app now allows players that have National or American League only fantasy leagues and it includes a regular season tool that provides instant updates via text and email on players on their roster.

Another key feature is its ability to provide up-to-date lists for roster changes, free agent pickups and other decisions, as well as a customized dashboard which gives players all critical information about their team or teams in one easy to follow location.

After using the program to help select their team a fan can get a customized analysis of their team, comparing it to others in the league and showing head to head comparisons. It also provides customized recommendations to improve your team. Not that I need that of course.

The program retails its ability to sync with the major hosting sites from Yahoo!, ESPN.com, and CBSSports.com as well as a few others. The program is available for PC and Mac computers as well as for Apple iOS and Android tablets and smartphones.

Filed Under: Android, Apple, Apps, Baseball, Bloomberg Sports, Major League Baseball, Yahoo Tagged With: , ,
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