ESPN Radio Exec says Smartphone Audio Key to Future

Marc Horine, VP Digital Partnerships and Sales Development for ESPN Radio, told Mobile Sports Report on Friday that “20 percent of our listening is coming through a digital audio device” and that content delivered through smartphones and iPads rates as key to ESPN Radio’s future.

Horine is the ESPN Radio executive involved in such ESPN partnerships as StubHub and the GSI Commerce Inc.’s ESPN Shop collaboration. He said the goal is to get programming like the popular shows “Mike and Mike in the Morning,” “The Herd with Colin Cowherd” and “The Scott Van Pelt Show” to as many consumers as possible, regardless of the device used to listen in.    
“It comes down to building a great, clean, simple easy-to-use product that works,” Horine said.

Horine’s comments follow ESPN’s deal earlier this month to partner with San Diego-based Slacker Inc. to provide ESPN on Slacker Radio, including premium services priced at $3.99 and $9.99 per month which allow people to store radio programming locally.

For ESPN Radio, the deal signals that The Death Star (ESPN) will be aggressive in licensing digital audio rights to technology partners interested in distributing content. In so doing, ESPN is prepared to tap into the phenomenon of sports fans who are using mobile devices to view and listen to sports, interact via social media and access sports information that provides more insight into the game. If successful in making its content a top choice of the most sophisticated of mobile sports fans, ESPN Radio will be able to capitalize on the coming booms in personalized advertising tied to sports programming and direct-marketing offers tailored to hardcore fans.

For San Diego-based Slacker, the ESPN deal pushes the dot.com toward a much broader base of audio content. To date, Slacker has been a reliable technology platform for music, and has only recently moved into news, sports, comedy and commentary. The push is designed to make Slacker not only a choice for audio content when listening at home or at work, but also when traveling, Slacker CEO Jim Cady told Mobile Sports Report.

Gambling kingpin to debut online sports betting technology

IGT Logo

IGT technology enables reliable sports wagering on mobile devices

In a blockbuster announcement,  International Game Technology said Thursday Sept. 29 that it will debut online and mobile gaming offerings next week, including a sports betting platform.

The announcement is another step toward legal sports betting on mobile devices in the United States, and IGT’s announcement is a promising sign that legal sports betting can play a major part in U.S. economic recovery and domestic dot.com innovation.

Headquarted in San Francisco, IGT is a leader in the manufacturer and marketing of slot machines and other electronic gaming equipment. IGT is also a major employer in Reno, Nev. and Las Vegas – two cities hardest hit by the 2008 economic meltdown.

In May, IGT made a $115 million deal to purchase Entraction Holding, developer of the content management, payment and fraud protection services necessary to provide a reliable platform for wagering using smartphones and iPhones.  Initially, IGT is expected to test the waters with multi-player poker networks based on the Entraction platform, but today’s announcement signals that it is ready to provide sports book operators with the information technology infrastructure necessary to provide proposition sports betting via mobile devices.

In 2010, the legal sports handle in the United States through Nevada casinos was $2.7 billion. An estimated $98 billion annually in illegal sports betting is conducted in the United States annually, according to American Wagering Inc. senior vice president of business development and public affairs John English. Offshore casinos are widely known to provide poor customer service and slow payouts.

As the Nevada economy and the United States economy have floundered, proponents of legal sports betting using mobile devices have argued that federal law hamstrings domestic competition and channels gambler dollars’ offshore. The Professional and Amateur Sports Protection Act, passed by Congress in 1992, and the Unlawful Gambling Enforcement Act, passed by Congress in 2006, are currently among the impediments to legal sports gaming on mobile devices and iPads throughout the United States.

Research firm Gartner Group estimated that global mobile gaming revenues would reach $5.6 billion in 2010, and $11.4 billion dollars by 2014.

IGT will demonstrate its mobile sports betting platform at the Global Gaming Expo on Oct. 4-6 in Las Vegas.

How to get customized ESPN radio feeds on your smart phone, iPad

ESPN RADIO

Until now, mobile sports fans who wanted to listen to such popular ESPN programming as “Mike and Mike in the Morning,” The Herd with Colin Cowherd” and “The Scott Van Pelt Show” couldn’t cache the programs on smartphone memory cards. Listening to ESPN radio required a network connection and drew down battery life. A solution to that problem has arrived, for a fee.

This week, ESPN went into partnership with San Diego-based Slacker Inc. to provide ESPN on Slacker Radio, including premium services priced at $3.99 and $9.99 per month which allow people to store radio programming locally.

If you don’t want to pay to listen to what you want, when you want, Slacker is also delivering a near-instantenous free feed of content from The Death Star (ESPN) 

Slacker is the first digital radio distribution service to feature ESPN Radio, and the agreement turns up the heat on such competitors as Last.fm and Pandora to angle for similar deals with ESPN. The deal signals that ESPN is unafraid to be aggressive in flowing digital rights to its content for mobile distribution, which is considered key to the growth of the mobile sports viewing experience. According to Juniper Research, mobile sports content and services like the Slacker/ESPN offering could reach $3.8 billion in 2011.

Verizon Wireless, T-Mobile USA and AT&T subscribers can bill premium services directly to their accounts via Android and Blackberry smartphone applications, which are already available. A similar iOS application for iPhone and iPad is pending Apple’s approval.

SeatGeek Insider Offers Mobile Sports Fans $50 for Best Idea

 

Chad Burgess, SeatGeek's corporate blogger

Chad Burgess: SeatGeek insider goes to sports social-media community to win contest

SeatGeek, which helps fans forecast the best prices for sporting events, is running an internal Hackathon contest, and Sept. 21 one of the company insiders asked sports fans to step up and provide ideas to help him win. A $50 Amazon gift card will be provided if you help deliver a winning idea, and the idea could be implemented before kick-off of week No. 3 NFL games on Sept. 25, SeatGeek said.

Writing on SeatGeek‘s corporate blog, company insider Chad Burgess is asking sport fans to send ideas on Twitter @SeatGeek. He promises that any original idea that helps him win the corporate prize — a free iPad — will get the $50 Amazon gift card, and says that he’s acting completely outside the bounds of the company to use the blog to get ideas from the public.

“I am going Rogue on this one (aka dark for Jack Bauer fans). The contest is sponsored by me, not SeatGeek,” Burgess writes.

SeatGeek  collects and filters data to allow fans to predict the prices of tickets. It is considered by MobileSportsReport.com to be one of the top sports-industry start-ups. Even if you don’t have any ideas for innovation, SeatGeek is worth a visit as you optimize your smartphone, iPad or tablet sports viewing experience.  

MobileSportsReport would like SeatGeek to provide a “fan interference” prediction function, where they calculate the number of fan interference incidences at ballparks, stadiums and arenas and provide fans with the likelihood that they will see a similar incident at the game they are about to attend. But that’s just us.

You probably have a better idea, and can twitter them to @SeatGeek through Friday September 23. So, if you figure out what you would like to see SeatGeek, consider letting it fly like an Andrew Luck out pattern to Chris Owusu. Not only will Burgess get an iPad, but you’ll be $50 closer to the fifty-yard line. Burgess posted the rules and additional details on the SeatGeek corporate blog.

Friday’s Technology Tidbits

Microsoft deals Flash another blow

Microsoft has decided to not support plug-ins in its Tablet version of Windows 8, which means that it will not support Flash. For the uninitiated but mildly interested this does not mean the type of Flash that got Uncle Ernie in trouble but rather the technology from Adobe that is used to add animation, video and interactivity to web pages. The thinking is that Flash is old technology and the the more recent HTML5 is better suited for the mobile users because of its low power demands, among other features. Microsoft is following Apple in this move, which also does not support Flash for its iPad and iPhone platforms. However Microsoft will offer an option that is expected to enable users to continue to use the technology if they so chose.

Come for pease pudding, stay for Football?

While the use of tablets seems to be growing every day, this is a tack that might actually get me off the sofa when a game is on (well not really). A British supermarket chain in London is testing the use of iPad-equipped shopping carts. The purpose of the iPad is not as a tool to check your list or to do comparison shopping. No, it is there so that you can view streaming sports while deciding if the beer on sale is worth saving a few quid. Sainsbury is teaming with Sky Sports for the service. Sainsbury provides a cart that has an iPod dock. iPod owners can download a free app called Sky Go iPad , available to Sky subscribers, that enables them to watch several sports channels. The carts will include special bumpers and sensors to help prevent collisions while watching the latest goal. Of course I guess you could also use it for the shopping list, but why bother?

Android-based tablets losing ground to RIM? Really?

According to the latest report from market research firm IDC, tablets that run the Android operating system are losing ground to newer players, including both Research-in Motion’s PlayBook which managed to gain a 4.9% market share for the quarter. The firm said in its second quarter report that the tablet market continues to be led by Apple’s iPad, shipping 9.3 million units that account for 68.3% of the market. The Android devices fell from 34% market share in the first quarter to 26.8% in Q2. Only part of the drop was due to growing RIM sales. The Hewlett-Packard fire sale on its TouchPad has a huge impact as well, expecting to comprise 4.7% of the market by the end of next quarter. The demand was so great for the cut rate devices that the company built an additional run. At $99 per, it makes you wonder what the real breakeven point for the devices is. Still HP will be out of the running soon and expect the Android systems to continue their upward growth in sales and market share.

The Atlantic nails the NCAA, hopefully will wash it to sea

In case you have missed it, the October issue of The Atlantic just lays into the NCAA with a well written, well researched piece on what a sham it actually is. I really doubt that anything will come of it, I mean look at the pat on the hand the Fiesta Bowl received for its transgressions. While a $1 million fine might seem like a lot to a working stiff, it is just two years salary of the guy that formerly ran the program. Instead of citing all of the points that I liked I think just these early quotes show where it is going.
“Why,” asked Bryce Jordan, the president emeritus of Penn State, “should a university be an advertising medium for your industry?”
Vaccaro did not blink. “They shouldn’t, sir,” he replied. “You sold your souls, and you’re going to continue selling them. You can be very moral and righteous in asking me that question, sir,” Vaccaro added with irrepressible good cheer, “but there’s not one of you in this room that’s going to turn down any of our money. You’re going to take it. I can only offer it.” Ouch.

‘Tour Tracker’ App Brings Race Action to Cycling Fans’ Phones and iPads

The Tour Tracker app shows not only live racing action, but also a wealth of race-related information, like elevation profiles and current standings. Credit: Tour Tracker.


The traditional time sacrifice made by cycling fans — hours spent waiting on a remote hillside for only a brief glimpse of the riders as they pass by — is now history, thanks to a revolutionary app that brings full live race action to phones and handheld devices.

At the recent USA Pro Cycling Challenge in Colorado, many fans were seen alongside race courses with mobile devices in hand, watching both the live race in front of them as well as the television-quality coverage provided by the Tour Tracker application, a free app for iPhones, iPads and Android devices.

Like the live TV coverage from the Versus cable channel, the Tour Tracker app brought live in-race coverage to fans’ mobile platforms, allowing people to both see the race in person — if for only a few seconds — while still following every second of action via their portable devices.

“It’s the perfect example of technology really solving a problem, instead of just being a cool device to play with,” said Rob O’Dea, one of the two brains behind Tour Tracker. As a professionally published cycling photographer (as well as a longtime successful marketing executive), O’Dea knows well the problem cycling fans have traditionally endured when it comes to watching races live: You might spend hours by the side of some remote mountain pass with no idea what was going on until you saw the racers quickly pass you by.

With the Tour Tracker app, all that is changed since fans can basically watch an entire stage unfold from start to finish, combining the best of the couch-potato TV-watcher and on-the-scene worlds. Sponsored by electronics retailer and pro cycling team sponsor Radio Shack for the USA Pro Challenge, the “Shack Tracker” was the buzz of the crowd lining the streets in Aspen and Vail during the two USA Pro stops there in late August, with people watching the race on their phones and iPads while waiting for the cyclists to arrive at their viewing spot.

Cycling fans in Aspen watch the USA Pro Challenge on an iPad while waiting for the racers to reach town. Credit: MSR.


Though Tour Tracker isn’t a brand new phenomenon — “it’s an overnight success that has been years in the making,” joked O’Dea — it’s safe to say that the combination of application maturity and great mobile-viewing platforms like the iPad are the perfect storm for an app that’s perfect for its intended audience — zealous cycling fans who want to watch both the entire race and the few seconds of live action, who can now do both things at once.

Close-up of the Tour Tracker app in action on an iPad. Credit: MSR.


Though O’Dea won’t give out audience download-number specifics (he says those stats are the ownership of the individual races like the USA Pro Challenge or the Tour de France, which Tour Tracker licenses its app to on a race-by-race basis) it’s a safe guess that it has probably already attracted hundreeds of thousands if not millions of viewers who learned of the app’s existence while watching the Tour de France or the USA Pro Challenge on TV this year.

Though this year’s app was already chock-full of important race information beyond the live action — such as elevation profiles, maps and even an fan-interaction forum via Twitter — O’Dea said that he and Tour Tracker co-founder Allan Padgett (one of the original architects of Acrobat, now part of software giant Adobe) have even bigger plans for 2012. For cycling fans, that’s like Christmas in July — knowing that they may never again miss a moment of the Tour de France, no matter where they may be.

A race fan follows the live coverage while watching course-side in downtown Vail during the USA Pro Cycling Challenge. Credit: MSR.