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Is Masters Online Coverage Feeling the Pressure?

April 7, 2012 by

Tiger in the creek at #13

Don’t know if this is a widespread thing or if it’s only affecting me but I would have to say that through 2 and a half rounds the online coverage of the Masters this year is playing about as well as Tiger Woods. Meaning that when it’s on, the online coverage is world class. But so far this year like el Tigre there’s been a lot of bad to go with the good.

The problem I am seeing most is just stuttering load times — for no reason the screen will just stop and you get the feared white line circling around the logo, the Masters online equivalent of the old Windows hourglass or the Mac spinning rainbow. And when the live coverage does come on there seems to be a long wait for the pixelation to go away. I have also seen on several occasions a Matrix-like instant repeat, a replay of the scene shown just seconds before. Once it got so bad (5-6 times in a row) I had to shut down the app and start over.

(Just for reference I have been watching mainly the Masters.com service online. Went to the CBSSports.com window a few times but saw some similar problems there. Also think the Masters.com design is a better feel.)

Before you tell me this is just my setup, rest assured I have done all the home-fix things I can, closing and clearing the browser cache, resetting the router and the cable modem, and the problems are persisting. And I am on a Comcast Internet connection that just tested out at 35 Mbps download so it ain’t the ISP. We’ve asked the folks at IBM if they are having any problems but my guess is that we’re not going to hear anything from them so if you are having similar issues let us know in the comments below.

I also tested out the Android app, which is new this year, during a trip to the doctor’s office yesterday. While I was generally pleased with the service (I mean it’s pretty damn amazing to be sitting there watching live golf on your phone, right?) I did notice that the app kept telling me (every few minutes) that the “this video not optimized for mobile.” Exsqueeze me? If it’s not optimized for mobile what’s it doing on my phone?

So… watching Tiger trying to get back into the tourney it looks like he is playing solidly but not amazing anyone. I’d have to give a similar grade to the online coverage this year, though with a note that the Masters online is by far the most ambitious digital coverage of any major sporting event, hands down. Like the Masters, this stuff ain’t easy.

Filed Under: Android, Apple, Apps, CBS Sports, iPad, iPhone, PGA, The Masters, Tiger Woods Tagged With: , ,

Cloak Seeks to Secure Apple iOS Traffic

April 6, 2012 by

We write a lot here about using mobile technology to view sports, order food at games and a host of other interesting things, at least to us. Most users by now know that streaming a game can kill your data plan so most savvy users do so over Wi-Fi.

So what if you are out? Then you head to Starbucks or some other place that has hopefully free, Wi-Fi available. But security risks abound, and it seems that you hear about a new one each day. Well an app caught my eye in the Hartford Courant and it might fit the bill.

It is called Cloak and it is designed for Apple’s iOS devices including the Mac and it encrypts and reroutes your traffic through a Virtual Personal Network (VPN) whenever you use a public Wi-Fi network. You sign up and the basic app is free, or for a heavier user there are plans that start at $8 a month. I plan to try it out and it got generally good reviews at the iTunes app store.

Filed Under: Apple, Apps, iPad, iPhone, Tablets Tagged With: , ,

Masters Viewer Numbers Up on ESPN, CBS

April 6, 2012 by

The early returns are in and yes, more of you are watching the Masters this year. According to both ESPN (which is carrying the CBS broadcast live Thursday and Friday) and CBSSports.com, there were more of both regular broadcast viewers and online watchers this year than last. Is it Tiger fever? Who knows, but el Tigre opened Friday with a birdie which is good news for the weekend.

According to CBSSports.com, unique viewers of Masters Live traffic on CBSSports.com was up 40 percent compared to Thursday traffic for 2011; no discrete numbers yet (those should come Monday) and no totals yet from the Masters.com site. Yours truly spent about an hour Friday on the Android version of the Masters app and Verizon 4GLTE. Kept getting messages saying “this video not optimized for mobile” which makes me think the folks at IBM need to bake that app a little more. Otherwise, though, impressive to watch live video while waiting in the doctor’s office.

For ESPN, here is the press release info:

ESPN’s live telecast of the first round of the 2012 Masters Tournament on Thursday, April 5, averaged 2,661,000 viewers with a 2.3 household coverage rating based on fast nationals, according to the Nielsen Company.

The rating was an increase of 10 percent from last year’s first round, which earned a 2.1 rating. Viewership was up four percent over last year’s 2,550,000 average.

Across ESPN digital platforms – including ESPN.com, the ESPN mobile Web and ScoreCenter – the first round of the Masters generated an average of 50,600 people using one of those properties at any given minute of the day, up 35 percent compared to the previous year (source: Adobe/Omniture). Daily unique visitors to the Golf index page on ESPN.com were up 10 percent, while total minutes to the page were up 53 percent. Additionally, daily unique visitors to Golf content on the mobile Web were up 67 percent.

Whoops! Hope we didn’t jinx the coverage. Here’s what I’m seeing now:

Anyone else having troubles watching?

Filed Under: CBS Sports, ESPN, ESPN3, PGA, The Masters Tagged With: , , , ,

Friday Grab Bag: Intel Launches Major Ultrabook Campaign

April 6, 2012 by


Intel is launching its biggest marketing campaign in over a decade with what it calls a multi-faceted global push for the “New Era of Computing”. The company will be on the television, in the print media and using a variety of social media driven efforts to get and hopefully hold consumer and corporate attention to these ultra-slim notebooks.

This is not surprising first after CEO Paul Otellini’s keynote at CES earlier this year had so much emphasis on the notebooks. Second, and this is something that seems to have to some degree gotten by (at least me) under the radar. There are already 26 models available for purchase worldwide including offerings from Hewlett-Packard, Toshiba and Dell with additional 10 models from Acer, Fujitsu, Gigabyte and Lenovo having been announced.

Next week is the start of corporate earning reports and I will be very interested to hear what Intel executives say about the sales of notebook computers as well as how its effort to establish itself in the tablet space are going.

Recently Apple talked about the death of the PC but really what are you going to use to write the apps for the iPhones and iPads? I kid, I think that the desktop PC may become a dinosaur but notebooks will have a strong demand from a large segment of the corporate and consumer market.


Is Tiger Woods the true #1?
Or at least so says Rory McIlroy, currently the #2 ranked golfer in the rankings. He said that if Woods is on his game he is the best golfer in the world, adding that you cannot judge a player on how they have performed in the last few weeks. If we go by that it really does not look too good for Tiger, but then this is a nice change from the usual trash talk that happens in sports. This weekend could also change his opinion.

iPhone to reach regional carriers later this month?
Apple Insider is reporting that five regional U.S. carriers are going to announce that they will begin selling Apple’s popular iPhone on April 20. The carriers are Alaskan Communications, Appalachian Wireless, GCI, Cellcom and nTelos.

The report also states that the carriers will for $50 less than the so-far subsidized price at other carriers, with phones starting at $150 for the 16GB model, $250 for 32GB, and $350 for 64GB. The older iPhone 4 will be available in an 8GB version for $50.

Samsung and Apple hurting HTC sales?
Smartphone developer HTC has reported a 70% drop in profits while revenue dropped 35% from the same quarter in the previous year. The company has recently expanded its offerings with four additional smartphones, all running the Android operating system.

At the same time Samsung has reported record quarterly profits of $5.15 billion, with very strong results pulled in by both its smartphone business and its Galaxy Note hybrid tablet/smartphone products.

Is Google really losing billions on Android?
A piece at Yahoo.com argues that the company is and that it is because of a number of reasons, however I found it rather unconvincing. With 300 million Android phones out on the market and 15 million tablets the company has a huge installed base and seems poised for huge additional growth.

NBA to sell ads on jerseys?
Over at HoopsHype the bet is that the NBA will very soon have ads on players game jerseys. It makes a persuasive argument about how, among otrher things. MLB is a business and it just does not make sense to leave money on the table.

Baseball has twice, to my knowledge, played a series with ads on its uniforms. Both were in Japan and so not seen by most American fans. It seems inevitable that ads do come to that space and as the article points out, the Dallas Mavericks came out with ads on their uniforms in 2009.

I think it will be interesting to see what types of rules the league, and others when they follow, will set for who is acceptable and who is not. Can Hooters advertise? Alcohol? I am pretty sure tobacco companies need not apply.

Joe Posnanski departs SI
While a bit late on this but for fans of Joe Posnanski, his work at this weekend’s Masters Tournament will be his last for Sports Illustrated as he is leaving to join the growing USA Today/MLB Advanced Media joint venture.

If you are not familiar with him, you should give him a try. I feel that he is one of the best sports writers around, offering solid information backed by facts, all with a good dash of humor. He was at SI for roughly three years and he will be hard to replace.

Filed Under: Amazon, Android, Apple, Apps, Google, HoopsHype, HTC, iPad, iPhone, Major League Baseball, NBA, Samsung, Smartphone, Sports Illustrated, The Big Lead Tagged With: , , , , ,

MLB Continues Strong Push in Social Media

April 6, 2012 by

While doing basic baseball research, i.e. watching a bunch of Opening Day games on television, I noticed a funny thing happening on Twitter, as a huge number of postings were coming with the #MLBTVme hastag.

The hastag is apparently part of a bigger effort to promote MLB’s MLB.TV according to a number of sources, which all seem to lead back to Mashable. The official site for MLB.TV had no press release on this topic, at least one that is easily found.

Apparently what is happening is that MLB’s @MLB account tweeted a number of trivia questions, and fans that answered correctly were entered into a drawing for a number of nice prizes including iPad and Xbox 360s.

The network used a very clever ploy to get the event out in front of fans that use Twitter. The longer the hastag trended at Twitter’s national and global trending charts the more prizes were awarded to fans that participated. Since it was a trivial contest, and most baseball fans that I know love baseball trivia (and most other forms) this was sure to be a hit.

According to the article MLB has also launched a series of social media correspondents at each of the ballparks, and if you are interested in what it takes to be one some of the job listings are still available online. There will also be a tumblr and pinterest accounts for each team.

I was amazed at the range of additional offerings that MLB has for fans. While I dig around at its site fairly regularly, there were a number of offerings that I was not aware of including a variety of contests, including one where fans pick a player a day and see if they can get a hit with each one until they pass Joe DiMaggio’s famous hit streak.

In addition, for those of you that like to follow individual players on Twitter, here is a pretty good list, courtesy of the MLBLogs Network of almost 300 MLB players that have twitter accounts as well as a few additional important baseball hashtags that you might want to follow.

As we have noted n the past MLB has been very aggressive in pushing all forms of social media and interactive content in the last decade and this is a extremely nice push. Fans love their teams and can now show it in additional ways, helping to strengthen the bond between them, while at the same time rewarding the fans for participating.

Filed Under: Apps, Athlete to Follow, Baseball, Contests, Live sports via mobile, Major League Baseball, Mashable, Social Media, Sports Social Media, Twitter Tagged With: ,

New Jim Rome Show on CBS: Perfect for Embedding

April 6, 2012 by

David Letterman has Jim Rome on as a guest earlier this week.

After watching the debut of Jim Rome’s new TV show on CBSSports.net I made the comment that the structure of the show seemed perfect for Internet viewing — it was several short-form segments that seemed tailor made for sharing and embedding. And since Rome is already a king of social media it was my further guess that CBS would quickly make Rome’s stuff available to any Internet site that wanted to share it.

Like, say, this one.

The show is only three days old but CBSSports.net already has the show-ending “burns” under the title “Rome Wants” available for embedding and sharing. And why not, since they are forcing you to watch a 30-second pre-roll commercial. Small price to pay, we say. Here’s Thursday’s clip:

Of course us clones who follow Rome know that his radio interviews and shticks are often longer than what he can do in the short space that a half-hour TV show allows, so for radio show fans there is always the Rome Jungle Insider option that gets you podcast downloads and other goodies for $6.95 a month. But with an appearance on Dave’s show to help promo the new show and probably some cameo spots at big CBS events later this year it’s clear Rome’s star is on the rise. And his social media savvy will help him on the climb.

Filed Under: CBS Sports, Sharing Sports Media Tagged With: , ,
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