Editor’s note: Please welcome guest poster R. Scott Raynovich, editor of the Rayno Report, which has just launched a free in-depth report on networking, analytics and big data. Read on for Rayno’s take on the value of intelligent analytics, and take advantage of his new free report. — PK

By R. Scott Raynovich, Rayno Report

You can’t throw a stone on the Internet without hitting some big data. But what’s interesting about big data, and its cousin, analytics, is that the technology has hundreds of applications in hundreds of markets, from digital marketing to security. And there’s a huge, untapped market that is unfolding in networking, including in-stadium and on-campus networks.

People are talking about Software-Defined Networking (SDN), and of course, everybody’s favorite, Network Function Virtualization. The discussion around many of these technologies is about commoditization and reduced cost of hardware. But that’s actually not where the value is created: The value is going to be created in opening up of the system and allowing for a lot more exchange of data and information and intelligent analytics.

Extreme Networks has made a smart move, I believe, by focusing on this with its recent partnership with the NFL. Extreme talks about the business use cases for analytics, such as analyzing what your customers are doing, monitoring performance, and overall, providing a better product. If you look at the logic of it, it’s this that networking vendors have as much data and information as anybody, because it passes through their pipes.

Analytics and the data center: a natural marriage

I recently completed an early study in this, which is included in a new report: Analytics and the Software-Defined Data Center. My research indicates that a new crop of technology is emerging that could tie together storage, computing, and networking, by providing cutting-edge measurement and analysis that allows managers to gain more insight into what’s going on in data centers and networks, and eventually automate their management.

See Extreme’s fancy graphic below on the Super Bowl. This just scratches the surface. What it shows, if anything, is how much information and analysis can be extracted from just about any network application. Imagine the data flowing through a ecommerce data center, or a digital media service. Businesses now have instant access to everything everybody is doing. Or how do some of the largest Websites in the world monitoring their networks for security breaches?

The answer is mostly in measurement and analytics technologies.

What’s interesting is that we’ve just started using this concept to make our networks and data-centers systems and more self-reliant. There is a long way to go, and you will start hearing more about this in the coming months.

(Source: Extreme Networks)