Urban Meyer: No Twitter for Ohio State Players (Update: Or Maybe Not?)

DOUBLE SECRET UPDATE: So was USA Today incorrect? Several media outlets (and one observant commenter, below) have now chimed in saying the Twitter ban never happened. Can we get some real reporters in Ohio please?

Our guess — Meyer probably said something like “no Twittering during this meeting.” How is it possible that nobody on the scene ever actually asked Meyer or OSU if there was an official Twitter ban? Guess it is offseason for more than just the players.

In a move sure to clinch the Big Ten championship, new head coach Urban Meyer has banned players at Ohio State from using Twitter. According to USA Today, Meyer made the announcement as part of his formal I’m-here press conference. While the effect of the ban may never fully be understood, without a doubt this is just the first in what Mobile Sports Report expects to be a year full of interesting actions involving players and social media.

The ban was confirmed, ironically, on Twitter by a Buckeyes player, Reid Fragel:

New staff new rules. No more twitter, not a big deal and probably for the better. Love our fans, love this place. Go Bucks #2012

@Fragel88

Reid Fragel

The big question seems to be, who owns the online persona of a player or team employee — the actual human, or the entity who writes the paycheck (or supplies the scholarship)? In the Ohio State case it may just be that Meyer wants to batten down the media hatches but if you extend this kind of thinking further out to the professional realm (where some stars are already reaping extra income from their tweets) it’s probably not too long before we start hearing of contract terms or broadcast rights that include players’ Twitter posts.

Wonder if our friends at places like Public Knowledge have a take on whether or not such a move violates free-speech rights. We’re reasonably sure that the folks at Twitter are not amused. Our guess is that this battle is just starting.

UPDATE: Jason McIntyre over at Big Lead Sports supports Meyer’s move, in part by reasoning that college kids aren’t ready to handle new media. Not sure I agree, but here is his take and the money quote:

I applaud the move by Meyer. College kids who are 18-21 years old are going to make mistakes online. Not all of them can be as bright and articulate and witty as Jared Sullinger (also, it’s significantly easier to keep tabs on 13 college basketball players as opposed to 85 football players).

Hundreds of writers will follow the OSU football players, and anything remotely controversial will blow up into a story. Why deal with those headaches? What, exactly, can the program possibly gain from letting these kids use twitter? If they want to learn how to use social media, do it without all the eyeballs … after leaving school. Then the players’ screw-ups online aren’t OSU/Urban Meyer problems.

At this juncture I would say I disagree — I think hearing about the life from the player’s point of view is interesting, and adults aren’t any smarter about using Twitter than 18-year-olds. If that makes life harder for Meyer, so be it. That’s what the big bucks are for.

AT&T 1st Telco to Use Foursquare Badge Contest

Giving away a trip for two to the 2013 BCS National Championship game, AT&T will offer fans a chance to unlock foursquare badges at check-in locations for all of the BCS title games, as well as select sports bars. Running between Jan. 2 and Jan. 9, the name of the promotion is “AT&T Football Fanatic. ”

Guidelines for the game appear on a Facebook page.

Badges are the essence of foursquare, the booming social media platform, because it has turned social media into a game. Earning badges allow people to stand out from others.

With its “AT&T Football Fanatic” contest, AT&T is one of the most aggressive large brands to leverage foursquare thus far.AT&T VP  Wireless Data, AT&T Mobility and Consumer Markets Ted Woodbury called foursquare “a unique social media platform.” At foursquare, the game was sold and coordinated by a team led by VP of Mobile and International Holger Luedorf.

 

BCS Games where AT&T will enable check-in are the Jan. 2 Rose Bowl, Jan. 2 Tostitos Fiesta Bowl, Jan. 3 Allstate Sugar Bowl, Jan. 4 Discover Orange Bowl and Jan. 9 Allstate BCS National Championship.

Another example of AT&T’s commitment to foursquare is a popular AT&T Blackberry Torch 4G commercial that’s currently in heavy rotation during network sports coverage, a Dilbert-type declares himself “Mayor Dennis of the Water Cooler.”

 

 

ManU wins laurels in Brit Sports Digital Agency’s New Soccer Social Media Stats

English Soccer League top goaltender Peter Cech

In what could prove a template for U.S. sports teams interested in tracking the efficacy of their outreach, the innovative and edgy digital sports agency Freestyle Interactive has launched a Social Media analytics service for English Premier League soccer.

On a monthly basis,  Freestyle will publish the total tweets, Twitter followers and Facebook Likes Premier teams rack up. The company has published the December numbers, which show ManU sucking wind on Twitter as it is tied for last at No. 19 among 20 teams. Meanwhile, Aresenal has landed over 1 million Twitter followers in the same time frame.

On Facebook, ManU is top dog with over 20 million likes. That’s interesting data because it may determine whether a totally Facebook-centric strategy or a Twitter-centric strategy delivers the greatest bang for your buck.

Sports social media sponsorship dollars should add significant new revenue streams for sports teams within three years, Mobile Sports Report’s senior editor Frookie predicts.

Displaying awesome chops in the social media arena, Freestyle is also identifying its pick as the best of the month in sports social media innovation for allowing fans to display Tweets on its scoreboard during games.

Kudos to Freestyle for being as cagey as Chelsea’s goaltender Peter Cech is at keeping balls out of his cage.

Here’s the Freestyle data in an awesome graphic:

ESPN SportsCenter’s TebowTime programming goes No. 1 on Twitter

ESPN on Wednesday dedicated a full hour of SportsCenter to talk about Denver Broncos Quarterback Tim Tebow, and the programming caused #SCTebow to achieve the No. 1 trend ranking on Twitter.

TebowTime was the most successful effort to date by SportsCenter to tailor content to sports social media interaction, and could prove a template ESPN uses in the future to boost ratings during off-peak viewing times.

Here’s how ESPN promoted #SCTebow:

News + Highlights + Tebow RT @ Set your clocks: It’s #TebowTime at 2 p.m. ET on @ #ESPNFR http://t.co/eKNuGOBr

@SportsCenter

SportsCenter

Billed as TebowTime, the SportsCenter programming aired between 2 pm and 3 pm EST.

TebowTime marked one of the first times SportsCenter dedicated the majority of its hour-long news format to a subject that wasn’t breaking news. On July 13, SportsCenter dedicated a large block of its format to the impact of Twitter on sports.

ESPN SportCenter enjoyed cross promotion for its TebowTime sports social media blitz, including this BroncoTalk.com report

TebowTime included highlights of Tebow’s Denver Bronco and Florida Gators comebacks, live reports from the Broncos facility, Skip Bayless debating about Tebow’s merits and reports on Tebow’s impact on Fantasy Football.

Broncotalk.net played SportsCenter’s Tebow Time on its home page, and ESPN’s Front Row blog included extensive coverage of ESPN’s decision.

TebowTime was the brainchild of SportsCenter segment producer Etan Harmelech and championed by coordinating producer Gus Ramsey, producer Tom DeCorte and senior coordinating producer Michael Shiffman.

 

 

 

Cisco Scoring Big in Europe with Stadium Wi-Fi, Infrastructure Deals

Warsaw's new National Stadium, soon to be powered with Cisco networking technology.


With a couple new deals for stadium-network infrastructure, U.S. networking giant Cisco Systems is at the start of what could be a big string of wins for its new focus on “connected stadiums.”

A Nov. 15 announcement of plans for soccer powerhouse Real Madrid to partner with Cisco to bring fan-accessible Wi-Fi and other improvements to its home stadium in Madrid was followed by an announcement on Nov. 21 of a deal for Cisco to bring a wide range of technology to the new National Stadium in Warsaw, Poland, where next year’s Euro 2012 soccer tourney will kick off.

Cisco Sports and Entertainment Solutions Group SVP and GM David Holland

Though Cisco is no stranger to sports stadium deals — it helped AT&T build wireless networks inside stadiums like AT&T Park in San Francisco and Stanford Stadium, and is behind wireless efforts at facilities like Kansas City’s Livestrong Park soccer arena — the next year should see Cisco kick into full gear on its “connected sports solutions” group, headed by senior VP and GM David Holland. While free Wi-Fi is of top interest to most fans these days, Cisco’s breadth of networking smarts brings even more to the table for venue owners — including the ability to integrate voice, public safety and other data streams like ticketing and concessions into a tight, secure, single IT infrastructure.

For fans, the benefits of a connected stadium are clear: Personal access to instant video replays, the ability to order food from your seat, and the fun of connecting with fans and friends either in the venue or out on the Internet. For teams and stadium owners, a fully connected stadium not only helps make fans happier, it can also increase advertising and other revenue streams while reducing administration and cost of IT ownership.

Where Cisco has an edge over other technology providers is in its depth of offerings — not only is it the world leader in back-end routing and switching gear, but it is also among the market leaders in wireless access gear, through the expertise of its Linksys division. Unknown to most observers is Cisco’s strength in digital-display technology, which it uses in stadium situations to improve or enhance video display on screens both big and small.

Sports is something Cisco understands

And unlike other consumer-based offerings — such as its failed efforts to crack into the personal video market by buying handheld videocam maker Flip — Cisco clearly “gets” the sports fan’s desire to have better access to technology. Just read this snippet from a Cisco blog about stadium technology, which reads like something we might write here at MSR:

Picture a fan sitting in a football stadium full of tens of thousands of people getting ready for the game to begin. The stadium is roaring with noise, the team takes the pitch, and the fan uses his or her mobile device to snap a picture, capturing an iconic moment.

Like most football fans, and sports fans in general, he or she is a vibrant digital and social media consumer, and therefore tries to share that photo via a social media channel like Facebook.

However, with so many fans in the stadium desiring to do that same thing, or engage with their mobile device in another way, the strain on the existing mobile network at the game is intense. The fan finds the device has a low level of or no connectivity, and is unable to share that moment with friends, family and other fans…an inability to interact – something this fan and scores of others desire.

And going to Europe makes plenty of sense for a global powerhouse like Cisco, mainly because of the more-advanced cellular culture there. In some research we are conducting now at MSR we are finding out that most big stadiums in this country have little or no Wi-Fi access — except maybe in the luxury suites. In Europe the revolution toward fully wired fans is already in full swing, and Cisco is smart to get out in front early. It will be interesting to see how quickly these stadium deals contribute to the networking giant’s bottom line.

MobileSportsReport Exclusive: OneUP Football Connect Return Rate Looks Like a Hit

OneUP Games has a unique spin on sports social media gaming. Basically, it doesn’t want to try to figure out the most compelling experience all by itself. Instead, OneUP will deliver to the market an open Application Programming Interface (API), which will allow people to change the data feed that drives a game. Fantasy sports commissioners and sports promoters will have the means to create games tuned to the leagues they lead and the teams they represent.

That’s a dramatically different strategy than we’ve seen so far, as numerous companies look for ways to tap into the evolving viewing habits of sports fans. To date, most sports social media gaming companies have developed a gaming experience in house, and then built black-box technology that delivers the game to fans. If the game is compelling enough, the developer has a hit on its hands. If its not, there is nowhere for the company to go but back to the drawing board, often with millions in venture capital burned up.

To show off its technology, OneUP Games has indeed gone live with a couple of in-house designed games, including the just-released version 1.2 of Football Connect, which is described as a bingo-type social game based on live NFL games. But OneUP isn’t saying that’s the end of the story. Available for iPhones and iPads at the App Store, nearly 10,000 people are currently playing Football Connect, and downloads are increasing at a 400 percent week-over-week pace. But Football Connect, and its predecessor Baseball Connect, are really showcases for the OneUP API.

Here’s OneUP’s description of Football Connect:

“Players start with random digital game cards that contain the many different plays that happen during Football games, such as touchdowns, first downs, interceptions, fumbles, etc. Players use strategy and game knowledge to earn more points by swapping the events with a specific player event (e.g. Aaron Rodgers TD pass) or they can play it safe and pick the team (Packers TD). When a row or “connect” is unlocked by successfully predicting a series of events, the player earns points while competing against friends.”

It may be just a showcase, but there are indications that OneUP Games could have a hit on its hands. Return play for Football Connect exceeds 50 percent.  That far outshines the return play rate of about 19 percent to 20 percent that most social game developers are experiencing, according to MobileSportsReport research.

OneUP Games is one of several developers looking to define the category of sports social media games tied to live sports events. Earlier, GiveMojo.com launched its college football-centric game, which creates a gamespace within a Twitter stream. Predictive gaming company GameSlam raised millions several months ago and started out as a very aggressive player, but it has since pulled back to rework its strategy. PrePlay Sports, like GameSlam, is focused on predictive gaming, which by definition calls on sports fans to predict upcoming plays in a live sporting event in order to win.

Predictive gaming has flaws. It often proves too much work to appeal to a mass audience. In fact, when predictive gaming platforms were released on proprietary systems at sports bars more than a decade ago, a hard-core following gravitated to the game, but not the widespread audience needed to make it a viable business. The fact is, most people watching a sporting event want to be engaged, but also want to enjoy the game and the people they are with. That’s why OneUP Games

To date, there is no clear market leader among  all companies trying to join social media and live sports, but OneUP’s return rate indicates that it may be a force to be reckoned with as the market shakes out.

OneUP CEO Daren Trousdell

OneUP Games‘ API strategy has a terrific wrinkle. The company plans to release its open API early in 2012, OneUP CEO Daren Trousdell confirmed to MobileSportsReport. This will allow third-party developers to integrate the application into other platforms or develop customized social-media experiences around games of their choosing.

In other words, the sports information director of a Triple A baseball team could create a customized application tuned to his team’s players and a select opponent, and give away prizes to whatever fan in attendance racks up the most points by predicting what is about to happen next. This is the first time a sports social media game developer has announced plans to release an open API, according to Mobile Sports Report research. OneUp has dubbed that strategy “gamification.”

Trousdell, who heads the six-person OneUP Games, is a former digital marketing executive, who sold his firm Mindblossom to Isobar three years ago.  Trousdell sees the open API as competitive advantage few in the sports social media space can match.

“It means we can scale our ideas, and produce hundreds of different versions of a game without re-architecting (server) systems or the (interface),” said Trousdell.

For more about Trousdell, StartUp Beat published an interview with him in August. Trousdell’s personal website is also worth a look.

https://duwit.ukdw.ac.id/document/pengadaan/slot777/

https://mtsnupakis.sch.id/wp-content/zeusslot/

https://insankamilsidoarjo.sch.id/wp-content/slot-zeus/

https://smpbhayangkari1sby.sch.id/wp-content/slot-zeus/

https://alhikamsurabaya.sch.id/wp-content/slot-thailand/

https://mtsnupakis.sch.id/wp-content/bonus-new-member/

https://smptagsby.sch.id/wp-content/slot-bet-200/

https://lookahindonesia.com/wp-content/bonus-new-member/

https://ponpesalkhairattanjungselor.sch.id/wp-content/mahjong-slot/

https://mtsnupakis.sch.id/wp-content/slot777/

https://sdlabum.sch.id/wp-content/slot777/

https://sdlabumblitar.sch.id/wp-content/bonus-new-member/

https://sdlabumblitar.sch.id/wp-content/spaceman/

https://paudlabumblitar.sch.id/wp-content/spaceman/