Pepsi Center partners with ParkHub for digital parking experience

Denver's Pepsi Center in hockey configuration. Credit: Doug Pensinger/Getty Images)

Denver’s Pepsi Center in hockey configuration. Credit: Doug Pensinger/Getty Images)

Fans coming to Denver’s Pepsi Center this fall will be able to prepurchase parking tickets and get mobile-device directions to their reserved spot, as part of a wide-ranging digital parking system from stadium parking technology startup ParkHub.

In a release today, Kroenke Sports and Entertainment (KSE) — owners of the Pepsi Center as well as the main tenants, the NBA’s Denver Nuggets and the NHL’s Colorado Avalanche — said it will use “all of ParkHub’s parking solutions” to help power a list of features that include pre-purchasing capabilities, the ability to take cash and credit card payment options for parking at the gate, real-time views of parking spot availability, and turn by turn directions to the lot locations. Fans will be able to access the parking options via a responsive website optimized for mobile scheduled to debut this fall, according to ParkHub.

(Now that MSR is local to the area we’re looking forward to seeing the app in action, if only because the curved streets in the vicinity of the Pepsi Center have always made parking downtown an adventure for us!)

According to the Dallas-based ParkHub, which is adding rapidly to its list of current customers, the KSE deal is the first time ParkHub will “white label” its entire suite of products, which will be offered from the Pepsi Center and not directly from ParkHub.

Dashboard view of ParkHub's admin program. Credit: ParkHub

Dashboard view of ParkHub’s admin program. Credit: ParkHub

Included on the back end of ParkHub’s system is the ability to administer, approve and analyze all parking activities from a dashboard view. According to ParkHub, parking information is available in real time, allowing venues to fine-tune things like lot availability and direction of traffic as cars arrive at the stadium.

“When I think about the success of an event, the primary goal is to expedite a better experience of getting people parked and in their seats in the least frustrating way as possible,” said Scott Beekhuizen, senior director of events operations for KSE, in a prepared statement. “Not only did we add a reliable pre-purchasing platform, but now all of our fans can use credit cards to pay at the gate. I know they are going to love that.”

Fans at Pepsi Center events this fall will also be able to connect to the Internet via high-speed Wi-Fi from Avaya that was recently installed at the venue.

Denver’s Pepsi Center gets Avaya Wi-Fi network

Denver's Pepsi Center. Credit: Garrett W. Ellwood/NBAE via Getty Images)

Denver’s Pepsi Center. Credit: Garrett W. Ellwood/NBAE via Getty Images)

Though it’s been operating inside the building since earlier this year, the Avaya Wi-Fi network in Denver’s Pepsi Center is official today, with a public announcement from stadium owners Kroenke Sports & Entertainment about the deployment.

Home to the NBA’s Nuggets and the NHL’s Avalanche, the arena — which seats 19,155 for hoops and 18,007 for hockey — hosts more than 200 events per year, according to the stadium home page. Now, sports fans and attendees at concerts and other events will be able to connect to the Internet via the 325 Avaya Wi-Fi APs installed over the past year, a number confirmed by Rick Schoenhals, vice president for information and technology for Kroenke Sports & Entertainment (KSE).

According to Schoenhals, the Wi-Fi network inside the Pepsi Center has been fully operational since late this spring, the end of a ramp-up period designed to ensure full operation by the start of the upcoming basketball and hockey seasons. Though no statistics for fan use from the past season are available, the network is designed to also provide connectivity for in-house operations including video feeds, security operations, concessions and also for sideline team access, according to a press release.

Avaya said the network deployment at the Pepsi Center will also include a “fan engagement wall,” a live social-media centerpiece that displays fan social media posts in real time for arena attendees to view on digital displays. Avaya has a similar fan engagement wall at its eponymous Avaya Stadium in San Jose, Calif., home to major league soccer’s Earthquakes and home of this year’s MLS All-Star game later this month. In addition to the Pepsi Center and Avaya Stadium, Avaya also is the gear used in the Wi-Fi network at the Montreal Canadiens’ Bell Centre.

fanwall1

Fan wall at Avaya Stadium in San Jose. Credit: Paul Kapustka, MSR

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