2Bet2 Focuses on Social Betting on Games


Socialized betting is undergoing an interesting change, migrating from the office water cooler, if one actually exists, and onto social media sites such as Facebook and Google +, and one of the recent entrants into that field is 2Bet2, bringing out its Facebook offering around the start of the year.

It has many of the features that are currently coming on line in rival sports apps using odds to set the line on bets and winners can get awards that allow them to advance and open up new opportunities. You can bet against friend or the house and do so on events that are played around the globe.

There is real time game and odds updates and along with seeing how your bets are doing you have a chat ability that permits congratulating, taunting, or anything in between, among players. All major sports are covered including both NFL and NCAA Football, both NBA and NCAA basketball, Hockey, Baseball, 25 different European Football leagues, Rugby Union/League, Cricket, Tennis and Golf.

2Bet2 has plenty of competition in the social betting world both with mobile app developers moving over onto social media and developers focusing initially on social media as the platform of choice. Players such as SideBet have added social media access.

There is a growing list of competitors in this space I believe that fantasy sports sites will also look towards online gambling if and when it gets the ok. Look at players including Rotowire, Grabfan, Pickmoto to name just a few. Even casinos are getting into the mix.

It seems that there is a good deal of hope in app developers that sometime in the future there will be an easing of on-line betting rules in the US that will allow the gambling of real money. Early players in this space will be well positioned to take advantage of any such change.

It would be important to be established because if and when it is legalized the moneyed Las Vegas casinos and other entities are likely to quickly enter a market that is estimated at multiple billions of dollars.

While an industry group, the American Gaming Association has said that it seems unlikely that there will be any changes to online gambling this year, although there has been a bill put before congress by members of both parties. According to American Gaming, online gambling is legal in 85 countries and an estimated $35 billion is gambled each year.

Grabfan Looks to Build Fan-Against-Fan Betting ‘Challenge’ Network

Grabfan app screen grab

Don’t call it betting! That’s the legal mantra but in reality what the new sports social media app Grabfan wants to do is make fan-against-fan betting more relevant and fun by rewarding correct predictions. That’s “predictions,” otherwise known as “bets.” But don’t call it betting! At least not for now.

Set to launch (hopefully) with the San Francisco Giants’ home opener later this week, Grabfan is an app developed by two lifelong friends, CEO Steve Smith and COO Cassidy Lavin, who loved fantasy sports leagues but hated how they worked — or didn’t work.

“Fantasy sports have been around a long time, but they’re broken,” said Lavin in a recent phone interview. “If you’re out of it by the ninth week of a season you don’t care about your team any more. What we want is something that lets you feel like how you feel on that first Sunday, the excitement of the first week of the season — we want you to feel like that every day.”

Enter Grabfan, an app that aims to let fans make daily predictions about how their teams will fare, and reward them for correct calls. According to the Grabfan site, app users can create their own predictions on parts of a game small or large (like the final score, or whether a certain player will get a hit) and then “challenge” a friend or anyone who thinks they might want to verbally contest the choice. You can then also set a “confidence” level which corresponds to “Grabbucks,” the virutal currency awarded for correct choices.

According to Grabfan the Grabbucks can be redeemed for prizes like merchandise (think watch bands and sunglasses) or maybe free drinks at nearby bars. The app is available now for iPhone and iPad devices, with an Android version in the works.

While much of the Grabfan enterprise will be created on the fly as the season unfolds (the duo hope to add a lot more bells and whistles, like integrated chat, Vegas betting lines and news for that day’s games), the founding duo will be extremely active online and on the roads surrounding the home of their hometown San Francisco Giants, AT&T Park. Driving around in the yet-to-be-seen “Grabfan vehicle,” a chopped-roof VW bus with orange flames, the Grabfan founders will will conduct random giveaway contests (for orange sunglasses) for folks who do some unspecified social-media trick like text #Grabfan to promote the app. There will also be Twitter giveaways where the company will award its lower-level box seats to each Giants home game. It’s all kind of seat of the pants at the moment but there is no mistaking the Grabfan enthusiasm.

“We’re going to be heavily focused on the Giants at first,” said Smith. “Everyone in the city likes the Giants, and we’re going to drive around so if you see the bus tweet a picture of it and you might win tickets.”

Smith and Lavin also hope to add a Foursquare-like checkin functionality to the app, both so that fans can find others close by to bet with (ahem, to challenge with predictions) and to have localized sponsors like bars who might offer free drinks or meal discounts for Grabbucks. At some point in the distant future there may be a way to involve real money online — in fact some legislators in California just submitted a bill to move online betting into the real world — but that day is not here yet for apps like Grabfan. The key right now, as the founders well understand, is to keep the app’s virtual currency completely virtual and random in its worth, in order to keep the operation in the legal clear zone.

Otherwise it might look too much like betting. And that would be illegal. For now, anyway.

“Don’t call them bets!” Lavin said.

OK, we won’t. But others will. You can bet on that.