Forget ‘standards,’ NFL should just pay for stadium networks

When I read the report that outlined the NFL’s requirement that its teams need to build wireless networks that meet a certain undefined level of performance, my first thought was: Where do I apply to be one of the testers? Sounds like a never-ending job, with plenty of billable hours.

Putting aside the testing and minimum standards challenges for a second, what should really happen here is for the Shield to step forward and drop some of its millions in revenue to help build networks for each stadium, no matter who the owners and operators may be. It’s pretty clear to me that the NFL is moving in a direction where the league will control mobile stadium apps and grab the lion’s share of revenues generated. Requiring teams to pay for the networks to run the league apps seems like a process sure to hit snags, since you’re basically asking owners and operators to build an asset that the league will benefit from, for free.

Should stadiums be building networks anyway? I think so, because I see wireless connectivity as a basic part of infrastructure, especially for any place that expects (and profits) from attracting large crowds of attendees. It’s a fact of life now that people expect to be able to use their mobile devices wherever they go. Team owners and operators are already feeling heat from fans frustrated by poor or no network connectivity. Though it hasn’t yet been proven, the general feeling in sports and entertainment circles these days is that if you don’t give fans network access, they might not come back.

But expecting teams to step up and meet some aggressive league-determined goals — without the league chipping in — seems like a process doomed for conflict. Several stadium operators we’ve talked to are taking time to get Wi-Fi deployments right, since they are savvy enough to know that what passes for a minimum level of service today might seem hopelessly slow in 2 years. There’s also the advent of faster 802.11ac gear, which is just arriving to market. Why overspend now when you might have to do a total replace in less than 3 seasons? With mobile app and service development still in the earliest stages, teams aren’t likely to reap big rewards from network deployments that meet the NFL’s time frames.

The league, however, could make big bucks quickly if it’s able to sell a digital-content package to fans that would provide mobile access to live action, highlights and other goodies, with extra bells and whistles available when using a stadium game-day network. There’s no official plan yet to offer such a service, but reading the tea leaves it’s pretty easy to see that the NFL wants to go in an MLB-like direction, and reap the rewards of controlling the sport’s most popular asset, live or recorded game action. That’s going to happen well before teams figure out how to make significant returns on in-stadium wireless apps and services.

That’s why I think instead of putting the onus on the teams to build networks out, the league should fund most of the construction itself. With just its new $1 billion in fees from Verizon for rights to mobile broadcasts on cell phones, the league has plenty of cash to give each team enough to build networks that meet its initial standards, whatever they may be. And by establishing itself as lead integrator of a league-wide deployment, the NFL could exact plenty of favorable terms and conditions from technology suppliers that teams might not be able to get on their own.

As for that testing part, I’ll be looking for the league RFP for making sure each stadium’s networks are up to snuff — because given the complexity and uniqueness of each and every facility, testing each one to make sure it hits some asked-for level of performance seems like a never-ending task. Which is great if you bill by the hour.

AT&T turns on Wi-Fi at Miami Dolphins’ Sun Life Stadium

We knew that AT&T had put in a new DAS at Miami’s Sun Life Stadium earlier this year, so we were a bit surprised when we saw the Dolphins announce a new Wi-Fi network for their season opener a couple Sundays ago. A quick phone chat with Chad Townes, VP of AT&T’s antenna solutions group, set us straight: Turns out that AT&T had installed a Wi-Fi network alongside the DAS, but hadn’t planned to turn it up until the NFL season started.

For those of us who were lucky enough to be at the SEAT Conference in August, however, the questions couldn’t stop there. At SEAT, Townes made one of the bolder statements of the gathering, proclaiming that AT&T wasn’t going to fund stadium Wi-Fi developments anymore. So why was AT&T building Wi-Fi at Sun Life?

The Wi-Fi at Sun Life, Townes said, was built via a model AT&T was comfortable with — mainly, it was a financial model where the team and venue participated in the deployment costs. “Our position on Wi-Fi remains clear,” Townes said — mainly, that AT&T isn’t going to fully fund a network that it doesn’t reap benefits from. Since stadium Wi-Fi is or will be mainly used for high-bandwidth apps like video replays, it will generate wireless traffic that “doesn’t leave the stadium,” Townes said. AT&T is more interested in building and paying for DAS, or distributed antenna systems, which bring better cellular connectivity for fans at stadiums.

Traffic that leaves the stadium, to connect fans to the outside Internet, is of interest to AT&T since it is something the company can make money on, by providing the service to customers. OK, but then what about the recent deal AT&T signed with the Pac-12, which called for DAS builds in all conference stadiums, but may also call for AT&T to build… stadium Wi-Fi networks?

Again, it’s all about the economics, which in the Pac-12 case involved a big content carriage deal between the conference and AT&T’s home Internet and video service, U-verse. From what we’ve heard and read the deal involves a lot of stadium-intensive content agreements, so to make it all run right, AT&T wants to build the networks itself. In the case of that deal, Townes said networks would be built to “support the value of our brand” in those stadiums. So the bottom line is — AT&T isn’t going to simply pay for a Wi-Fi network in your stadium. Unless there’s more to the deal than that.

ExteNet Signs Wireless Deal with Minor Hockey League, Adds App Integration

Screenshot of Go Beyond Live app.

Screenshot of Go Beyond Live app.

Wireless infrastructure provider ExteNet Systems this week announced that it has been named the “Official Arena Wireless Network Provider” for the American Hockey League, a minor-league circuit with teams in 30 cities across the country. Though no specific deals have yet been inked for specific arenas, the Lisle, Ill.-based ExteNet said it will start announcing plans later this year or early next, after it evaluates facilities to see what technology is needed.

Known best for its deployments of Distributed Antenna Systems in sporting venues, ExteNet can also design and deploy stadium Wi-Fi, which it may need to do for some of the AHL arenas. “There are some things that can’t be done just by cellular alone,” said Jon Davis, vice president of business development at ExteNet, in a phone interview earlier this week.

While we’re always skeptical of such open-ended deals like ExteNet’s AHL agreement as well as the one it recently signed with AEG — we have seen too many such announcements in the tech world that end up being a lot of nothing — ExteNet’s track record of building networks for large institutions like the University of Michigan and the Miami Marlins seems to suggest that the company is capable of handling large-scale operations. If nothing else, maybe ExteNet will be hiring more engineers soon, so forward those resumes.

An interesting sideline to the AHL deal is ExteNet’s announcement that it will make available to AHL teams an in-stadium app, developed by the Wireless Fan Network. Called Go Beyond Live, the app has various features designed for use in sports arenas, like concession ordering and replay video services. According to ExteNet the Go Beyond Live app is not exclusive, meaning that teams can add their own apps to whatever infrastructure is built. But the partnership highlights what we here at MSR see as a big potential future for app developers, namely building apps for the thousands of teams and leagues that aren’t in the top pro tiers.

Amazon Refreshes Kindle Lineup-Meet the Kindle Fire HDX

hdx

Amazon has brought out its next generation Kindle Fires with new models that have greater resolution, faster processors and in one case the ability to hit a button and get help for issues that may be plaguing the tablet.

The company has also started to take the tablet battle into a new space — the enterprise — as it has added what it calls enterprise and productivity features as tablets are increasingly seen as replacements for PCs in the corporate environment.

The Kindle Fire HDX will be available in both a 7-inch and 8.9-inch model and are both powered by Qualcomm’s 2.2GHz quad-core Snapdragon 800 processor, which the company said was 3x faster than what powered its older models.

The company has also increased the pixels per inch to 2560 x 1600 on the 8.9-inch and reduced its weight 34% to 13.2 ounces while the 7-inch model has 1920 x 1200 resolution. The amount of RAM has been doubled to 2GB and they have a new graphics subsystem for faster gaming. There are a host of additional features including longer battery life and improved cameras.

An interesting feature is the “Mayday Button” that is in the Quick Settings. It calls up an Amazon expert on the device who can walk you through a feature or issue. This feature is available 24/7/365.

One area that the company has created a technology that will likely both further differentiate its products and help open new markets is its Fire OS 3.0 “Mojito” operating system that couples the Android operating system environment with Amazon-only features and cloud coverage.

Mojito may be a strong tool for the company to establish itself in the corporate environment where the “Bring your own device” (BYOD) mentality is becoming strongly entrenched. It has a number of features targeted directly at the enterprise including encryption, Kerberos support for intranet access, secure Wi-Fi, and a native VPN client, among other capabilities.

The 8.9-inch Kindle Fire HDX starts at $379 for 8 GB of memory, while the 7-inch starts at $229 also with 8 GB. Buyers can pre-order starting Sept. 25. The 7-inch will ship Oct. 18, while the 8.9-inch will ship starting Nov. 7. There will also be new colored covers that will be available in seven shades and cost between $45 and $70.

Older models have seen their price cut as the new models come on line with entry-level 7-inch tablet, the Kindle Fire HD with 8GB, to $139 from a $199 version that had 16 GB model.

It will be interesting to see how these models compare with the forthcoming iPads from Apple, widely expected sometime next month. The drive for the corporate space could catch Apple unprepared, and it will be interesting to see what Apple’s message will be when it takes its turn on stage. The corporate push is also where Microsoft has been positioning its Surface Pro tablets for some time, and it just recently announced the latest generation platforms.

Ruckus Scores Wi-Fi Deal for Soccer Stadiums in Brazil — But Will Wi-Fi be Missing in Action at Brazil’s 2014 World Cup?

The curious wording of a press release out today is making us wonder: Will in-stadium Wi-Fi be missing in action during the soccer World Cup next year in Brazil?

The thing that got us asking this question is the release today of news from Wi-Fi gear vendor Ruckus Wireless, which trumpets a deal for more than 360 Ruckus wireless access points, to be deployed in two of Brazil’s biggest soccer stadiums. But the release doesn’t mention the World Cup at all, and there is no date given for when the equipment may be installed.

While our guess (we are waiting for word back from Ruckus) is that there is some World Cup wireless rights deal that precludes supplying vendors like Ruckus from using the term “World Cup” in any announcements, the press release got us looking to see if any of the other stadiums that will be used in the month-long tourney already have or have plans to get Wi-Fi before the soccer starts. So far, we haven’t been able to find anything concrete that spells out whether or not Wi-Fi will be available at any of the 12 venues across Brazil. Our short history in covering this market tells us that if there isn’t a press release saying that Wi-Fi will be available, you can bet that it probably won’t be.

For the sake of the thousands of futbol fans who will no doubt be traveling to Brazil for the matches, we hope we’re wrong. But the best info we have found in a limited bit of Internet searching are a few articles from ZDNet’s Brazil Contributing Editor Angelica Mari. For the most part, the information seems to come from hopeful press releases, like this one about a plan for Sao Paulo to invest $22 million in a free Wi-Fi project, something Mari notes has been promised and not delivered many times before. In July Mari reported that the World Cup said it would have free Wi-Fi at all matches, but again, there were no specifics about deployments and her cautionary line, “But the actual ability of mobile providers to deliver is questionable,” should probably be taken as a pretty good warning that not all is well when it comes to Wi-Fi at the games.

For Ruckus, the deal to put wireless access points into two of Brazil’s biggest stadiums — the 71,000-seat National Stadium, also known as Estádio Nacional de Brasília, and Arena Octávio Mangabeira (also known as Arena Fonte Nova, depending on who you ask), a 50,433-seat facility in the city of Salvador — is another international win, and proof that Ruckus gear is passing the test when it comes to dense public facilities. But whether the gear be active in time for World Cup action is still unknown. UPDATE: Ruckus has confirmed that the gear is scheduled to be working by next June. Apparently we were also correct in assuming there is a rights deal that precludes the use of the term “World Cup” in any such announcements.

Unlike the London Olympics, which were amazingly the most un-wired games in history, the 2014 World Cup is looking like it might be a bit of a communications nightmare, given that local citizens like Mari routinely note that the country’s cellular infrastructure and services leave much to be desired.

Another possible scenario is that the Ruckus deal is just part of a bigger deal, where Ruckus would be one of several providers to the consortium of Latin America telecom providers (Claro, Oi, Telefónica, and TIM) who are in charge of World Cup communications. That might explain why a Ruckus release didn’t say World Cup, or mention other stadiums. Word on the street is that press announcements for World Cup infrastructure are being kept tight to the vest, so maybe we’ll hear more soon.

Big DAS Deals: AT&T Bringing DAS to Pac-12, Extenet Scores with AEG

Though no specific stadium installation plans have yet been made public, two big DAS deals were announced in the past week, with AT&T on track to bring DAS deployments to the Pac-12 conference, while ExteNet scored an exclusive DAS deal with entertainment giant AEG.

I don’t have confirmation but I do believe that AT&T’s agreement to be the exclusive wireless sponsor for the Pac-12 is the first such deal signed with one of the top collegiate conferences. Though agreements and details will have to be worked out on a stadium-by-stadium basis, the opportunity to be the exclusive provider of DAS infrastructure for all big facilities at the 12 major universities is a big win for AT&T. Jon Wilner over at the Mercury News has a good explanation of the full deal, which also includes content agreements for carrying Pac-12 broadcasts on AT&T U-Verse.

After deploying DAS (Distributed Antenna System) networks to all stadiums by next year, it will be interesting to see if AT&T helps the schools financially with any corresponding Wi-Fi network buildouts. AT&T has gone on the record publicly to say that it doesn’t want to help fund Wi-Fi, but that stance might be different if AT&T has exclusive deals like this one. In other DAS news AT&T also was announced as the supplier of new DAS deployments at CenturyLink Field in Seattle; you have to believe that when it comes to stadium DAS AT&T is the market leader, all part of a big push toward the small cellular antenna systems started a few years ago by CTO John Donovan.

ExteNet and AEG

But even with AT&T’s big wins, that doesn’t mean there isn’t DAS opportunity for multiple players. Infrastructure experts ExteNet proved that with the announcement of its exclusive-rights deal to build DAS and other wireless infrastructure for AEG facilities. In terms of venues, AEG owns or is affiliated with a long list of big facilites, like the Staples Center in LA, the Sprint Center in Kansas City, O2 in London, and more.

With no announced specific plans yet a deal like this is what we call “a work in progress.” And some of the AEG facilities already have networks, so it’s unclear what the total opportunity is. Still, not a bad win for ExteNet, which has put networks in places for customers like the University of Michigan and the Miami Marlins and the Barclays Center.

“We are working with individual [AEG] venues to understand the level of coverage, if any, in their venues,” said ExteNet VP Jon Davis in an email reply to our questions. “The specific venues we are engaged with have limited, if any, in-building coverage. There is a mix of sports and music concerts in these venues and the demand is for high bandwidth mobile connectivity to cater to the coverage and, increasingly more important, capacity needs for these venues.”