Vergence Labs latest with Connected Glasses

It seems that after Google made a short blog post about its Project Glass it has lit a match under the market and both new startups and established players are rushing to let you know about how well their individual efforts are going in this space as well.

The latest to appear on the radar is a company called Vergence Labs, and it is taking an increasingly familiar route to funding by appealing to individuals at a crowd funding site, and this one is using Kickstarter.

The funding here is seeking to raise $50,000 and the drop dead date is June 7th, so as of this writing it has 15 days to go. It also has already raised almost half of what is seeking as it now has $22,008 pledged.

I like the pitch which in part claims “become part of the future human-computer revolution!” I thought that I did that when I bought my first PC, an Apple II with not one but two floppy drives. The computer enabled eye wear will have the ability to record HD images and video from a first person point of view at the touch of a button. In addition they are being touted as the world’s first electric sunglasses with chromatic shifting conductive glass by which it means they darken when in sunlight.

The company sees the glasses as a social media tool and is establishing a web sharing site called YouGen.TV from which users can share experiences and export to Twitter, Google + and Facebook. I can see sports fans doing this and I wonder how the leagues will take to it.

MLB has been particularly tough about posting images from its games onto YouTube and I cannot believe that it is going to relent simply because computer powered glasses have made it easier to record the event.

Vergence also has pretty ambitious plans in the future hopes to make glasses that can perform a variety of tasks including sending information directly to a users eyes, and possibly develop interfaces for robotic devices that can be controlled with a gesture.

As with many of the Kickstarter offerings I love the creativity that developers are bringing to the market. Of course it is cracking the market that is the challenge. It is much harder, in my opinion, for hardware developers to do so that software. It is a snap to download a dozen apps in a few minutes, but most people I know, myself included, are concerned with how they look in glasses, just to take the lowest possible issue.

Then there is the competition. Google was very vague about its Google’s Project Glass remarks so it is hard to judge what it plans to do, and others have come out with, or at least talked about, connected glasses and goggles including Recon Instruments and Oakley. Still it looks like there is some momentum in this space and someone is going to break through and establish ‘glasses’ as a new computing device category.

Mobile Data Consumption Set to Explode- Will Sports Cash in?

A recent report is highlighting the massive growth that is expected in mobile data consumption as users of smartphones increasingly use their devices for watching video, playing games, interacting with a variety of social media and other uses.

According a report from Informa Telecoms & Media, by the year 2016 mobile users will consume eight times more social media than currently, downloading 14 times as many megabytes of applications and browsing will increase six fold.

The two driving factors will be the increased use of smartphones, which currently are roughly half the handsets sold and the increase in overall mobile users. Not listed in the report but most likely also a driving factor is faster networks.

This presents a major opportunity not only for sports teams and leagues but also for the growing ecosystem of app developers involved in this space, from office league sponsored developments such as MLB At Bat 12 to sports aggregation news readers such as Recapp. With smartphones increasing in storage capacity app developers can also make larger, fuller featured products to grab users attention.

Currently mobile users can get access to a growing number of live sporting events including a wide range of college football, Major League Baseball, National Football League, National Hockey League and Soccer matches are all available, however they are often limited to a single carrier of you need to subscribe to the correct cable network.

If sports continue this path it seems that they will be missing out on a larger opportunity. It is nice that Verizon has hockey, but I don’t have Verizon. If I want NFL and hockey do I need two phones? To really cash in the leagues will need to come up with something other than exclusive deals with a single carrier, otherwise they are intentionally missing a huge segment of the market.

The Atlanta Hawks Social Hub- Where Fans Gather

With the NBA playoffs just around the corner here is wishing that your team is angling for a better seeding for the games rather than for the lottery. While looking around the league I was struck by how easy it was to use the Hawks Social Hub, a nice mixture of new and older technologies.

Right next to the banner headline of ‘Hawks Social Hub’ are six icons for popular news and social media feeds such as YouTube and Twitter, but really that is just a tease. Directly below are two large boxes, one with the latest Facebook posting and a link to Facebook, as well as a invite to join a contest to win 4 free tickets.

Across is a box with the Twitter feed, and you can follow the team at @atlanta_hawks and the site touts that you can follow all of the Hawks social media at one place, here at the Hub. Beneath this box are three slightly smaller boxes.

The first is a link that takes you to the teams YouTube channel for videos. The second is the teams official blog, with one of the current conversations discussing its playoff picture while the third box covers its Google + feed.

Below all of this are two buttons, one for users that wish to see additional video and the other is for those who like to comment on message boards. This is just the front page of the Hub. It has pages for fans looking to buy team merchandise, get stats, buy tickets, look at cheerleaders and more.

The sponsors for the page are quite clear as well, showing that the team understands how to partner with advertisers. The Georgia Lottery is the page’s sponsor and others can be found on the page, but not really to a point where they are obtrusive.

This is a great example of how a good page, incorporating all of the different forms of social media can really make it easier for fans to follow their teams. For any traveler that has been in a city far from home waiting patiently while the local sports channel or ESPN to finish scrolling through all of the games that you are not interested in to get to the one that you do care about, now there is a much more efficient method of catching up.

Team pages vary a great deal, which in one way is good, it enables them to highlight what they believe their fans are most interested in. On the other hand it can make finding the information of connection you want difficult to find. Just head over to a different teams page and try finding Google + or YouTube videos. On some they are not present and others very difficult to find.

ManU wins laurels in Brit Sports Digital Agency’s New Soccer Social Media Stats

English Soccer League top goaltender Peter Cech

In what could prove a template for U.S. sports teams interested in tracking the efficacy of their outreach, the innovative and edgy digital sports agency Freestyle Interactive has launched a Social Media analytics service for English Premier League soccer.

On a monthly basis,  Freestyle will publish the total tweets, Twitter followers and Facebook Likes Premier teams rack up. The company has published the December numbers, which show ManU sucking wind on Twitter as it is tied for last at No. 19 among 20 teams. Meanwhile, Aresenal has landed over 1 million Twitter followers in the same time frame.

On Facebook, ManU is top dog with over 20 million likes. That’s interesting data because it may determine whether a totally Facebook-centric strategy or a Twitter-centric strategy delivers the greatest bang for your buck.

Sports social media sponsorship dollars should add significant new revenue streams for sports teams within three years, Mobile Sports Report’s senior editor Frookie predicts.

Displaying awesome chops in the social media arena, Freestyle is also identifying its pick as the best of the month in sports social media innovation for allowing fans to display Tweets on its scoreboard during games.

Kudos to Freestyle for being as cagey as Chelsea’s goaltender Peter Cech is at keeping balls out of his cage.

Here’s the Freestyle data in an awesome graphic:

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