No Surprise: PGA Sees Huge Leap in Online Video Consumption

Here at Mobile Sports Report we know that many of you like to watch golf online. We know that because basically anything we write about where to watch golf gets good traffic. Now the PGA has provided some facts to back up our observations: According to the PGA, viewership of its Live@ online live golf action coverage is up more than 100 percent compared to 2011, part of an overall traffic surge to the PGATour.com site.

Mobile app activity is also up by a triple-digit margin, thanks to the PGA’s excellent Android, iPhone and iPad apps. Some highlights from the press release:

• An all-time record quarter with more than 5.8 million average monthly unique users, up 40 percent vs. 2011.
• March 2012 set an all-time record with 7.5 million monthly unique users, an increase of 62 percent vs. March 2011.
• An increase of 105 percent for video consumption over last year.
• PGA TOUR mobile products have also seen triple digit growth (139 percent over last year).

Now what we need to see from the PGA is a more thorough and comprehensive online strategy — currently the tour only broadcasts select tournaments online — perhaps embracing the wonderful online coverage from the Masters and making that the PGA standard. An online fan can only hope.

Did you know MLB has an App Game that Could Enable You to Win $5.6 Million?

A few weeks ago we looked at a number of apps that Major League Baseball has made available to fans, including the ever popular MLB.com AT Bat 12 as well as the recently released At the Ballpark, both of which have been very well received.

What I missed was the app Full Count that delivers streaming content and the fact that the game that fans can participate in to try and break Joe DiMaggio’s all-time consecutive hit streak is not only an app but has a $5.6 million prize, so a short comment on both is worthwhile.

Full Count is an app that was developed in conjunction with Yahoo! Sports and it provides a range of features including up to the minute player and team stats, scores, live look-ins at key plays and in-game progress video highlights.

A user can pause a video and rewind it if they so desire and they can follow an embedded twitter feed that includes ones from analysts, commentators and MLB.com insiders. The program is free and can be accessed on iPads, iPhones and on PCs. This looks to me like the second best thing to watching a game at work.

The second app is called MLB.com Beat the Streak presented by Scotts and it involves an effort by fans to participate, but that have the potential to win a $5.6 million grand prize. To play you pick one or two players from a list supplied by MLB on a daily basis. If your player gets a hit on the first day you have the start of a streak. You keep on selecting for as many days as your players keep you in the game, if you have a day with no hits you are set back to zero, but can start again.

There is no limit to how many times you select any individual player, and you can make selections up to 10 days in advance, a boon to those with weekend duties or travel obligations. The contest ends with the end of the 2012 regular season. The first to reach 57 consecutive games wins.

To play you need to register at www.mlb.com/bts or www.mlb.com/fantasy and then download the app, which is currently for iPhones, iPod Touch and iPads only.

This strikes me as a great way to keep fans not only engaged but actively following all players to ensure that they have a hot hand and pay attention to what pitchers their selected hitters will be facing.

Sponsor Post: Can Fiksu Help You Promote your App?

Congratulations — you have built a mobile app, and are ready to stake your claim to your share of the exploding app marketplace. But maybe getting noticed isn’t as easy as you thought it would be, and you’re having a hard time getting potential customers to find your product in the sea of apps.

Lost at what to do? Try starting with some good advice from the folks at Fiksu, who have put together a free white paper titled Best Practices for Growing your Mobile App Business. Though we don’t have a mobile app here at MSR (yet) I did read through the paper and found it does a great job of explaning how to optimize your app-finding strategies. In the end, you might want to contact the Fiksu folks to see if their Fiksu platform technology can help you improve your app-promotion cost/performance curve, and get more loyal followers and customers. The contact info is at the end of the white paper, which you can download here. For the price of an email address, that’s a first choice that’s easy on any budget.

Fiksu is a sponsor of Mobile Sports Report.

Sony’s SmartWatch allows Sports Viewing on the sly

Have you ever been stuck in a meeting when an important, or even not so important, game was on and you were missing all of the action? Well Sony may have a solution for that with its SmartWatch, a Internet linked wristwatch.

Much like a generation of school kids once hid transistor radios to listen to baseball games now they can actually watch them. The beauty is in its simplicity. No need for a second wireless contract to run the SmartWatch, it connects wirelessly to a user’s Android-powered smartphone and from there to the Internet and beyond!

The timepiece has a 1.3-inch screen and provides a vibration of alert flashes for incoming calls and text messages that are communicated from the smartphone via Bluetooth. The messages and caller information is displayed allowing the wearer to decide if they need to respond immediately or not.

The display, which also does function as a watch, has touchscreen capabilities and Sony claims that there are already apps that have been tailored specifically for the SmartWatch that are available at the Google

Sony sees this as much more an entertainment device than a communications one and specifically mentions that it is a great tool for watching live content and entertainment. It said that this is just the first in a planned series of devices that are designed to expand the smartphones reach.

I really like this, and with a $150 list price could see getting one just to while away the hours when I am sitting through a day of presentations at a conference, particularly if the conference has free Wi-Fi. Of course I have had a number of bosses that would frown on the use of such a device so you might not want to flash the watch around the office showing MLB At Bat 12.

Mobile Sports Report TechWatch: Preliminary Windows 8 Tablet Specs

Intel takes wraps off of Windows 8 tablet specs
Intel has showed the expected features and capabilities of the Windows 8 tablets at its Developer Forum in Beijing last week, a nugget that was dug up by Cnet. Not surprising is the chip powering these next generation devices will be Intel’s Z2760 ‘Clover Trail’ processor.

The chip is a multithreaded dual core processor with a feature called ‘burst mode’ that enables it to accelerate performance for short periods of time. There will be two basic designs, one a 10-inch model and the second a slightly larger 11-inch that will feature a keyboard.

It will have an estimated 9-hour battery life, support 3G/4G and also have NFC (near field communications) and Wi-Fi Direct. Its weight will be roughly 1.5 pounds and it s expected to be 9 mm thick. A second half 2012 release date is expected for the tablets based on the specs, but that is based on Microsoft releasing Windows 8 in that time frame.

Expect a wave of tablets of all size in next few months
A host of tablet manufacturers have tablets in the pipeline and they will start appearing on shelves very shortly, according to multiple reports. Samsung, Nokia, and even possibly Apple have products that should be are nearing the market.

The Asus Transformer Pad 300 is expected to hit the streets next week with a 4G LTE supporting pad that is expected to have a $399 price tag for a 32GB model. Amazon reportedly has three Kindle Fire models on the designing board including a 8.9-inch one.

Then there is the long awaited Google Nexus Tablet that has been rumored for some time and s expected to be built by Asus. It is believed to be a 7-inch tablet that will have a $199 starting price point. For more information on these and others including Nokia, Apple and Samsung’s potential offerings head over to the International Business Times site.

Apple loses appeal on ‘push’ email
Chalk one up for Motorola Mobility as a German court has upheld a ban that prevents Apple from using ‘push’ email in its iCloud and MobileMe service in Germany. The court, based in Mannheim, confirmed that Motorola owns the patent and that Apple must pay to use it.

The ruling keeps the services shut down in Germany and Apple is liable for damages and has been ordered to provide information that will enable the courts to determine the amount of the damage.

A look at how the current patent wars are hurting the market
A nice, general piece on the growing problem of patent conflicts and how it has erupted into major warfare. The rise of patent trolls, including corporate ones and how companies now go out and buy patents simply for protection. Nothing groundbreaking but nice to see that the issue is making more news.

On the same topic the fact that most of the patents in the smartphone area are held by international companies could stunt the growth of home grown developers in China, the world’s largest smartphone market.

Local handset manufacturers sold 455 million units last year but have been warned that they may be violating copyright laws with their devices. The news came from The Mobile Terminal White Paper, issued by the China Academy of Telecommunication Research.

Twitter tried to buy Instagram first
I did not hear about this when the huge deal went down with Facebook but apparently there was more than one company lining up for the photo sharing company. Seems that Twitter co-founder and Chairman Jack Dorsey had tried in the past to purchase the company, but failed to get any real traction on a deal.

However, since Dorsey was one of the investors in Instagram, he will be seeing a pretty penny from the deal. For a nice look at Instagram head over to the NY Times for this piece.

Pew study highlights technology rift
A recent study by the Pew Research Center shows how much of a gap still exists between have’s and have not’s in terms of technology. While a full 19% of Americans now have some form of tablet, be it a fully loaded Apple iPad or a bare bones Barnes & Noble Nook, a greater percentage, 22% do not even have Internet access.

The report is focused on digital access in this country and provides some great snapshots of who uses which technologies including cell phones and laptops as well as tablets, and that is broken down by a variety of demographics.

It is interesting to see that a fairly large number of adults that do not have Internet access do so because they believe that it adds nothing to their lives. Also the rise of mobile Internet access has helped level the playing field in areas that had traditionally lagged n terms of access and use.

The Nook Comes in From the Dark

Credit Barnes & Noble with understanding an issue that plagues a host of readers, particularly ones that read in bed; it’s hard to get the lighting right on the page without straining a reader’s eyes or without annoying a partner in bed. But no more as the company has added a backlight feature to its latest Nook e-reader tablet, the Nook Simple Touch with GlowLight.

The GlowLight automatically comes on and is user adjustable to meet individual needs. It is an array of LEDs that are in the frame and shed a light across the reading surface of the tablet.

Barnes & Noble did not use just anecdotal evidence to make the decision to add backlighting to the Nook. In a survey the company found that 64 percent of people read in bed, and people with ereaders are the most likely to read in bed with 72 percent responding that they did.
This ties in very closely with the results that found 77 percent of respondents say they or their partner requires light for their bedtime reading, while 90 percent said that they prefer a sleep environment that is completely dark.

It is interesting that color screen tablets have the exact opposite issue that black and white ones do. Black and white displays do pretty well in direct sunlight, while the opposite is true with color. But turn off the lights and the color displays really show their stuff.

The company is currently taking preorders for the $139 Nook Simple Touch with GlowLight and said that it is expected to ship in May.The company needs a shot in the arm because despite doing relatively well with its Nook, fears are growing that Amazon will be the beneficiary of the recent DOJ investigation into Apple and 5 publishers.