MLB.Com At Bat 12 Popularity Soaring

Bad weather is always an unfortunate fact of life, even more so when it coincides with the start of the baseball season. The joys of watching your favorite team play can be severely dampened by an early season rainstorm.

Yet fans are watching games in record numbers, by using MLB.Com At Bat 12, an app that baseball’s interactive media arm MLB Advanced Media, has been publishing for the last five years.

As the time has passed the popularity of the app has grown tremendously and this year the app passed the 3 million download mark, fur months faster than it managed to achieve last year. And yes. Last year was also a record pace for the program.

Fans are not just downloading the app, but they are using it with great regularity, unlike all of the education apps on my phone. MLBAM has reported that the service is seeing an average of 800,000 live audio and video streams daily since the season began.

We covered most of the details here earlier this season, but in a nutshell it is an app for Apple’s iPhone and iPad as well as Android devices and costs $19.99 a month or $109.99 a season to watch games.

This shows how multifunctional users are finding their smartphones and tablets and how a sports league can meet the fans needs at a price point that does not break the bank for fans.

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