Sports social media

Sunday Sermon: Bleacher Report’s Team Stream Shows Us How to Share Content

March 18, 2012 by Paul Kapustka 4 Comments

I have seen the immediate future of sports content sharing, and if it’s not the ultimate winner than Bleacher Report’s Team Stream feature will be something others will quickly copy. The main reason why I think it will be so successful? The best part of Team Stream is B/R’s willingness to embrace content that isn’t solely its own, to better serve the fans. That sharing attitude is going to make Team Stream a go-to feature that may eventually be more popular than any single site’s collection of reporters and columnists.

If you haven’t seen Team Stream yet, just go to the B/R site and set up a “stream” for yourself. It works either online, in an email newsletter, and most importantly, on mobile devices. The basic premise is, B/R’s team of web-watching editors sifts through everything that is out there and sends you a bundle of content centered around the teams or sports you are most interested in. The key is that unlike other media outlets, some of whom won’t link or mention competitors, B/R provides links to anyone and everyone, from major content creators to bloggers and tweeters. That’s the secret sauce that will make Team Stream taste great.

A screen grab of a Bleacher Report Team Stream newsletter on golf.

My blogging mentor, Om Malik, had one big rule for creating content — don’t waste the reader’s time. Team Stream embodies that ideal perfectly. Instead of me having to maintain links to multiple web sites, follow multiple people on Twitter, I can just “stream” the best stuff for my teams and save myself a lot of hunting time. And after visiting the B/R offices last week to see their energetic, massive bench of editors engaged in finding the best content out there I’m pretty confident that they’re going to serve up enough good stuff every day on my teams and topics to keep me from needing to go everywhere else.

So far I’ve been following the Chicago Bulls and Golf Team Streams as a test, and I can say right off the bat the golf one is a champ. Today’s newsletter, for example, gives me links to stories from Bleacher Report itself, but also from Yahoo Sports, from PGA.com, from Golf.com and from the AP — a much better mix than any traditional newspaper or sports site, which primarily include content only from their own staffs or partner “wire services” like AP. And I haven’t yet tried the new iPad version of Team Stream but I can only guess that the bigger screen size will make activities like watching video replays just that much easier.

Keep your eye on Team Stream, and see how many folks try to copy what Bleacher Report is doing. The power of sharing and smart editing is a winning combination.

Filed Under: Android, Apple, Apps, bleacherreport, iPad, iPhone, Sharing Sports Media, Sports Social Media Tagged With: Apps, Sports social media, Tablet

The PGA’s Strange Baby Steps Toward Social Media

February 26, 2012 by Paul Kapustka 1 Comment

Since golf in general has a reputation for being stuck up, it’s perhaps no surprise that when it comes to social media the PGA is still taking baby steps when compared to other sports. I mean — in an era where the NBA has fans selecting the dunk contest winners via text message and Twitter, the PGA has a place where fans can leave messages online… for the PGA to somehow bring them to golfers.

Don’t understand what I am talking about? Look at this page, which I found by following the PGA on Twitter… and see if you think it’s about three years behind the interactivity of the times. As far as I can tell, the PGA thinks that fans may want to “congratulate” Hunter Mahan by leaving a message on some random web page — or as the PGA site says, “Leave a note below and we’ll deliver it to him.”

Umm… OK? As far as I can tell this is about as non-social as social media gets. I mean — why not have the winner do a quick Twitter chat, where he can respond to fans in real time? And they can get recognition for themselves via their Twitter handles, which after all is part of the social media game — to be recognized?

This sort of idea — you put a message here, somewhere safe, and we’ll carry it past the ropes to our winner — pretty much reflects golf’s baby steps toward real fan interaction. The online video for the World Golf match play was a perfect example of that tenor — it was a straight network-broadcast type feed, no place for fan tweets or any outside commentary. You get the feeling sometimes that golf wants to keep its game bottled up as much as it can. But I don’t think that method is going to win in the long run. Golf will need to either open up, or it will become less appealing to a fan base that is rapidly growing accustomed to having closer, more intimate access to its heroes.

Filed Under: PGA, Social Media, Twitter Tagged With: Live sports via mobile, PGA, Sports social media, Twiiter

The Viva! Vision: Former NFL Players Create ‘App Enablement’ Firm for Athletes, Celebs

February 21, 2012 by Paul Kapustka 4 Comments

Joe Tafoya (left) and Kerry Carter of Viva! Vision, at the AT&T Developer Summit. (Screen shot courtesy AT&T)

Anytime you go to a “developer’s conference” hosted by some large firm, you can pretty much count on at least several instances where groups of geeks are shepherded to the stage for their 15 seconds of fame. Look! The big-company execs will say. Developers who believe in us!

At the recent AT&T Developers Summit ahead of CES, however, there was a twist: During the meet-the-developers segment the audience saw 6-foot-4 Joe Tafoya take the stage and tell a quick tale about how he and some other ex-NFL players were getting into the development game, previewing a cool forthcoming “locker room” app featuring their friend, NBA star Jason Terry.

After shaking hands with some AT&T execs and Microsoft CEO Steve Ballmer, Tafoya was gone, but not after causing no small amount of buzz among the thousands in the audience. Ex-NFL guys? Doing sports apps? Cool! And then everyone went back to checking their email.

Tafoya, however, stuck around the summit, wandering the exhibit-hall booths with one of his partners, Kerry Carter, an ex-NFL running back who is still playing in Canada. Towering over most of the real geeks present, Tafoya and Carter were happy to stop and talk about Viva! Vision, a company formed in a unique manner and with a unique purpose. Over several phone and email interviews and some research we have a fuller picture of Viva! and what we think its purpose is: Though Tafoya and co. may not exactly agree with this definition, we see Viva! Vision as not a true app development company but instead an “app enabler.”

What do we mean by that? In Viva! Vision’s case it means that Tafoya and his partners aren’t doing any of the actual coding of apps but instead are bringing to the table their ability to bring people to the table — on one hand, corralling talented technology outsourcing firms to help develop cool, custom apps, and on the other hand bringing in athletes, entertainers and other celebrities who want to maximize their personal brand via online channels. How did this all get started and where might it end up? We’ll need more than a short blog post to tell you.

Next: From the NFL cut line to the command line

Pages: 1 2 3 4

Filed Under: Apps, AT&T, Athlete to Follow, NFL, Super Bowl Tagged With: Apps, NFL, Sports social media, Twitter

CrowdOptic Gets Super Bowl Beta for Focus-Based Fan App

February 20, 2012 by Paul Kapustka 1 Comment

The folks at CrowdOptic are reporting a successful Super Bowl beta test of a prototype point-and-join social media sports application, based on the company’s unique ability to “triangulate” the most important things people may be pointing their phones at during an event.

As we’ve reported before, the San Francisco-based CrowdOptic is developing technologies to provide analytics and real-time results from social, mobile audiences. With a small app installed on a phone, CrowdOptic takes info from the phone’s GPS service and its camera, and feeds it into a system that can then provide “Google style analytics” to show what the fans are pointing their phones at.

According to CrowdOptic, at the Super Bowl the company staged an invitation-only beta test of focus-based discussion pages at the Super Bowl Village festival in Indianapolis during Super Bowl XLIV. The triangulation technology used by CrowdOptic allowed people in the beta test to be instantly joined in a live social network with people who were pointing their phones at the same thing.

Here’s the company’s official statement on how the test went:

During the soft launch of the application at the Super Bowl Village, participants in the beta trial said the simple act of pointing a phone was a far more appealing way to join an online following than searching for indexed tags. Users also praised the ability to microblog live with other spectators who share a specific common interest and to move effortlessly in and out of mobile discussion groups simply by holding up their phone or taking photos, as they normally would. CrowdOptic’s core capability is detecting significant clusters of mobile phone users who share a common focus in real time, instantly joining them together online, and creating a common call to action among them, such as an invitation to comment.

Though CrowdOptic has had several other beta-type demonstrations of its technology, using its triangulation features to empower fan-focused discussions appears to be a winning step forward, since the company said it will now make the technology available to its media partners. A screen shot of the beta test technology is below.

Filed Under: Apps, NFL, Social Media, Sports Social Media, Super Bowl Tagged With: Apps, Sports social media

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