PlayUp Signs Exclusive ‘Fan Engagement App’ Deals With America East, Southern and Sun Belt Conferences for Hoops Tourneys

Following its first-ever exclusive deal to be the “fan engagement app” partner for Fordham University, fan-based social network app provider PlayUp has signed a similar deal with the American East, Southern and Sun Belt conferences for their upcoming men’s and women’s basketball tournaments.

The PlayUp app, which gives sports fans the ability to track teams, scores and to converse with other fans in either small or large, or private or public groups, is a good fit for schools and conferences who have interested alumni who might not be able to view games in person. PlayUp said in addition to hosting conference-specfic “rooms” on its platform, it will be giving away prizes based on participation in the respective conferences’ rooms.

In a press release, PlayUp CEO Dennis Lee said:

“Each of these conference tournaments will showcase high-level basketball, and we are looking forward to bringing the fan experience closer to the court. As social media further integrates itself within the sports world, athletes, teams, conferences and brands will be pursuing opportunities to best reach fans in this capacity, and the America East, Southern and Sun Belt Conferences are leading this trend.”

The Southern Conference tournaments runs from March 2 – 5 and will be played at the Asheville Civic Center and Kimmel Arena in Asheville, N.C., the home of the University of North Carolina–Asheville Bulldogs. The Summit Arena in Hot Springs, Ark. plays host to the Sun Belt Conference Tournaments from March 3-6, and the America East Conference men’s and women’s tournaments will be held from March 1-4 at the University of Hartford’s Chase Arena at Reich Family Pavilion in Hartford, Conn.

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  1. […] which has signed several exclusive deals with college conferences and schools this year and also hosted NFL players for exclusive online chats during the Super Bowl, […]

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