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Golden State Warriors Giving Fans Instant Social Media Payoffs

February 2, 2012 by

With a new coach in Mark Jackson and some new owners at the helm the Golden State Warriors are trying hard to forge a new way to make the NBA playoffs. But while the team so far is struggling to find a winning combination on the court, in the world of social media the Warriors are scoring big with some well-thought promotions that are giving fans instant gratification — like going on the court to shoot free throws — for simply connecting via social media.

I’ve been following the Warriors on Facebook and it seems like at every home game there’s a different promotion. But unlike some team promos that are hard to value, the Warriors seem intent on giving their fans access to things that used to be off limits — like letting them sit in on post-game interviews, or the latest one shown in these pictures, letting the first 200 fans who check in on Facebook on the Oracle Arena parquet to shoot some charity shots post-game.

I am in favor of promotions that give fans something cool to do (meet players, run laps on a baseball field) instead of some of the other ones surfacing these days where people need to sort of act like trained monkeys to win. I’m generally don’t like “contests” that award some prize to the person who shoots the funniest video, or wins fan voting to get a social media job. That seems like rewarding people for being social media experts, with a prize that’s not really fan-based.

Instead, I admire giveaways like the Warriors’ which may not be high in value but connect directly to what a fan wants to do: Be more immersed in the team they love. And by running the promos through Facebook check-in the Warriors are making them easily accessible to any fan with a mobile device (meaning everyone) and via the application (Facebook) that everyone already uses. In other words, no need for extra heavy lifting (shooting a video) but instant fun for fans. Social, mobile and sports. Go Warriors.

UPDATE: Just saw this relevant tweet:

Filed Under: Contests, Facebook, NBA, Sports Social Media Tagged With: , ,

Friday Grab Bag: Tablet Sales Grew 260% in 2011

January 27, 2012 by

Market research firm Strategic Analytics’ latest study of the tablet market shows that global tablet shipments reached 27 million units in the last quarter of 2011 and that Android-based systems captured a 39% share.

The 4th quarter sales represent a 150% increase over the 10.7 million units sold a year earlier. Apple is still the king of the hill with a 58% share, a number that translates into 15.4 million iPads sold.

The report notes that Microsoft has a miniscule 1.5% share of the market, although that may change when Windows 8 hits the market later this year. Overall for 2011 tablet sales reached 66.9 million units, a 260% increase and the company found that increasingly consumers are opting for a tablet rather than a notebook computer.

Onavo lands $10 million in Series B funding

Mobile app developer Onavo has raised $10 million in Series B funding in a round that was led by Horizon Ventures, the private investment arm of billionaire Li Ka-shing. The other new investor in the round was Motorola Mobility Ventures, the strategic equity arm of Motorola Mobility.

Along with the funding the company added Jason Wong from Horizon Ventures to its board. Onavo’s previous investors, Sequoia Capital and Magma Venture Partners, also participated in the round.

Onavo develops a mobile app that can run on both Apple iOS and Android mobile devices and monitors data usage and has the ability to compress data in real time by routing the data through its cloud-based servers prior to its appearing on a mobile device.

Apple loses another round in patent wars

A Dutch court has reaffirmed a lower court ruling that Samsung’s Galaxy Tab 10.1 tablet does not violate Apple’s patents and is not a copy of Apple’s iPad. Apple had been seeking to ban sales of the device in the Netherlands.

This follows a ruling in the US where a judge allowed Samsung to sell the tablet prior to the court case that will hear Apple’s arguments regarding the issue. At least Apple was not on the wrong side of one ruling-Samsung has filed its own patent suit and a court is allowing Apple to sell its iPads in the country as well.

Motorola has also gone on the offensive and has asked the U.S. District Court in the Southern District of Florida to ban iPhone sales. It alleges that the iPhone infringe on six of its patents. It is very likely that Google gave Motorola due to terms in its pending purchase of Motorola.

Not to be deterred Apple has also filed a pair of new patent complaints in Germany against Samsung. And so it goes.

Jupiter Research sees a bright future for Ultrabooks

Market research firm Jupiter Research predicts that sales for ultrabooks, a sleek, lightweight notebook style being touted by Intel and partners, will experience very strong sales but will still trail the increasingly popular tablets.

The firm predicts that Ultrabook sales will reach 178 million in 2016, yet that will be significantly lower than the estimated 253 million tablets it expects to see sold in that year.
Ultrabooks in part will suffer simply because they will be later to market, while tablets have already seen very strong sales.

However it notes that due to the demanding engineering challenges in building an Ultrabook they will be significantly pricier than most tablets and that one of the key technologies expected to help sales, Windows 8, is not due until much later this year.

Rival social network companies tweak Google

Google has long been accused of playing favorites, with itself as the favorite. Now Twitter, Facebook and MySpace are striking back with the aptly named browser add-on called “Don’t be evil”

The name is a riff on one of Google’s unofficial mottos and the app will allow user of Google’s search engines to see how a search result page would look using Google’s pure organic search results. They claim that Google is slanting the searches to favor its one social network, Google+.

For an analysis of how search results can be different with and without the app goes to the Search Engine Land web site and read Danny Sullivan’s nicely researched piece on the differences.

Notes from earning reports…

Samsung Electronics has posted a record operating profit of $4.72 billion in its fourth quarter, driven by its surging smartphone sales. I guess those ads are working.

Motorola Mobility reported an $80 million loss for the 4th quarter with unit sales of tablets and phones down from the same period a year earlier, 10.5 million compared to 11.3 million. It shipped only 200,000 tablets in the current quarter.

Nokia on the other hand has a different story to tell. It reported that its smartphone sales dropped 27% in the fourth quarter. Expect it to accelerate the introduction of the Lumina 900, one of its new line of smartphones that run on Windows 7 operating system. However don’t cry for the company just yet, aside from still selling in excess of 20 million phones its deal with Microsoft calls for it to get a quarterly platform support payment of $250 million.

Filed Under: Amazon, Android, Apple, Apps, Facebook, Microsoft, Smartphone, Tablets, Twitter

Friday Grab Bag: Google vs. Amazon in Tablet Wars?

January 6, 2012 by

Pending Google Tablet to rival Kindle Fire?

Multiple reports are claiming that the long pending tablet from Google will be targeted more at the Kindle Fire market than the iPad market. While there is some overlap in the two markets currently I see them as serving different groups of primary users, although that will change.

The Google Tablet is expected to be in the 7-inch form factor and will have a $200 price tag upon its expected delivery in late March or early April. The web company is expected to first create a web site that is designed to specifically cater to expected customers of its Android-powered tablet and will make apps. Movies, books and music will be made available at that site.

This will make an interesting battle as Google’s deep pockets and ubiquity of its browser will enable it to reach a wide audience via advertising on its pages as well as in other media. A similar thrust by Barnes & Noble for its Nook has cost that company dearly but the impact for Google should be significantly less due to its much greater resources.

Twice as many Americans own 4 TVs as opposed to 1
The latest State of the Media: Consumer Usage Report from Nielsen has a number of interesting facts across the broad markets that it surveyed, with the one quoted above being just one of them.

The number of people age 13 and older that own a mobile phone is fast approaching the number of people that own at least one television- 232 million to 290 million. Satellite did much better than I had expected when compared to digital cable- 95 million compared to 145 million.

The full survey covers usage and trends across TV, mobile, online and social media and can be downloaded from the company’s site.

TiVo Delivers Android version of its App

TiVo has had an app for customers using products powered by the Apple iOS and has now greatly expanded its audience with the delivery of the app for the vast Android space as well, according to a piece in Cnet

The free app is designed for use with both smartphones and tablets and enables a user to participate in social media such as Facebook and Twitter while viewing programs that are currently playing from a TiVo box.

TiVo has also announced that it has settled pending patent litigation with AT&T. In the deal AT&T has agreed to a mutual patent licensing agreement and will be making payments to TiVo that include an initial payment of $51 million and reoccurring payments that will run until June, 2018.

Apple files for patents that cover photos and fitness.
Patently Apple has reported that Apple has won patents for Photo Booth and a sports related one that covers a fitness center app. The site has a great deal of information of the Fitness Center App and said that it covers a range of issue facing exercisers including motivation and how to use equipment.

Apple also appears to have a range of additional related patent claims pending that could help it gain a strong presence in this market, or a future in additional litigation as others imitate its direction. I wonder how all of the makers of fitness apps in the iTune store feel about this?

Additionally Apple has been awarded a patent for Photo Booth so that users of Apple devices, initially just the iPad but expected to cover both other iOS devices’ as well as OS X products to manipulate images that have been taken with the devices’ built-in camera.

Other Apple News

Apple has also filed for a pair of patents that indicate that it is seeking to develop a hydrogen fueled battery that it is speculated could power its devices for weeks between recharges. I would be happy to make it through the day right now.

According to the latest from iLounge new code found in the iOS 5.1 release points to a future that has devices powered by quad-core chips. The site said that it believes that products with quad-core chips could be delivered as early as March of this year.

Filed Under: Amazon, Android, Apple, Apps, Barnes & Noble, Facebook, iPad, iPhone, Nielsen Ratings, Social Media, Tablets Tagged With: , , , ,

Are Athlete Online ‘Chats’ Worth Fans’ Time?

December 22, 2011 by

After reading that the NBA is going to host an online Town Hall on Facebook tonight I wondered: Are these Internet interactions really valuable from a fan’s point of view? Or are they not really worth the time or bandwidth?

I mean, if you are a big fan of the player involved it’s cool to have a chance you might not ever get in real life, to interact directly with the star. Even though it’s through a virtual channel there is some pleasure in seeing your question asked in public and then having it answered. It’s the same kind of gratification that keeps people on hold for hours on radio talk shows, just on the slim chance of hearing their voice out loud.

But after participating in a few Twitter chats sponsored by Verizon Wireless and its NFL Mobile app, I am fairly underwhelmed by the experience. The biggest problem is one of flow — given the asynchronous nature of mediums like Twitter and Facebook, it’s extremely easy to lose the stream of questioning. On Twitter in fact it’s almost impossible and unless you asked the question you often have no context as to what the answer is about. Somewhere here I smell an opportunity for an app that automatically collates questions with answers and then displays them. Until then we’re all stuck with trying to click on the usernames to see what the hell they just asked the athlete who just answered.

The second problem is the sanitization factor — in that if you ask a tough, hard or uncomfortable question it is almost routinely ignored. As a professional interviewer I know that the hard questions are almost always the most interesting; and they are also the least liked by the subject. So during tonight’s NBA questioning you are probably not going to see someone asking the NBA players things like “do you think David Stern is a jerk?” because they will simply be removed from the question-stream. If the Verizon chats are any indication these things usually devolve into basic fan-worship stuff (“Who’s your biggest inspiration?”) or bland competitive questions (“Who’s the hardest guy to defend?”). It’s guaranteed to be not as interesting as simply following these guys on Twitter for the moments when they spout off without a PR filter around.

Again, if you are a devoted fan then by all means hang in there, log on and see if you can coax an answer out of the star you follow. But for most of us, I am guessing there are better ways to spend our time while we wait for more-engaging or more personal forms of social media interaction to evolve.

Filed Under: Athlete to Follow, Facebook, NBA, Twitter Tagged With: , ,

ESPN’s NFL32 Turns to Social Media for Topics With ‘Facebook Faceoff’

December 8, 2011 by

ESPN will enable Fans to determine some discussion topics

ESPN, Looking to increase the level of interactivity with its and the NFL’s fans, has developed a segment in one of its new NFL programs, NFL32, that will allow fans to submit questions via Facebook — questions that will hopefully help the ESPN show create feisty debate in a segment called Facebook Faceoff.

NFL32 is designed to be a yearlong one-hour show that features ESPN’s Suzy Kolber and Chris Mortenson as hosts and includes a variety of the network’s other NFL analysts. It uses a free-flowing format that the company touts as being highly interactive.

Now the show is taking interactivity to a new level by soliciting input from members of its Facebook friends. On its Facebook page NFL32 has posted the following:

Want to help stir things up on our NFL32 panel? Thursday we debut a new segment called “Facebook Faceoff”. Submit topics you want to see us debate on TV, and we’ll see which ones cause the biggest differences of opinion.

I have to say I like this plan on many levels. It helps bring broadcasting out of its shell and enable it to more directly interact with fans. I often turn on a sports program and find that it just seems to be a regurgitation of what I have heard on every other sports program. While there is always the danger that ESPN will select issues that cater to this mindset, at least there is a chance that it will open new avenues of conversation.

Broadcast sports programming often seems to talk down to sports fans. On the other hand I find on a variety of sites around the Internet where fans who can intelligently talk about issues that go much deeper than Brady vs. Tebow but about the impact of losing an offensive line coach or the lack of blocking issues from a tight end.

I doubt that the new show will dig down to this level of detail since those topics are not controversial, but it does open the door to more fan interactivity on sports shows. In the past it seemed that the only interaction that ESPN and others had was the annoying Twitter feed at the bottom of the page. If I want to read a Twitter feed my TV is not the place I want to do so.

A quick look at some of the first topics offered for “Facebook Faceoff” include Tebow, Raiders and Tebow, coaching changes in Chicago (Paul did you submit that?) and should the Lions draft another cornerback or a left tackle. Not earth shattering but it is a start.

Just the start for social media
It seems that networks and even news sites are starting to embrace social media and the ability to interact instantaneously with fans. The growth and popularity of Twitter, especially among athletes is just one example.

ESPN struck Twitter gold earlier this week with its hour mostly devoted to Tim Tebow. The show was the most popular on Twitter during its broadcast and was picked up and rerun on several sites. We expect that ESPN will use that program as a template in the future to boost ratings during off-peak viewing times.

Another use of social; media is CBS Sports live “5th Quarter with Gary Danielson” chat which has been running after SEC football games. You do hear regional baseball broadcasts that also will answer select Twitter questions but it always seems canned. Maybe we will start seeing a segment in pregame and postgame shows that enables fans to directly interact with either athletes or the broadcasters as they talk with the athletes.

Filed Under: Athlete to Follow, CBS Sports, ESPN, Facebook, NFL, Tim Tebow, Twitter Tagged With: , , ,

Cisco Scoring Big in Europe with Stadium Wi-Fi, Infrastructure Deals

December 1, 2011 by

Warsaw's new National Stadium, soon to be powered with Cisco networking technology.


With a couple new deals for stadium-network infrastructure, U.S. networking giant Cisco Systems is at the start of what could be a big string of wins for its new focus on “connected stadiums.”

A Nov. 15 announcement of plans for soccer powerhouse Real Madrid to partner with Cisco to bring fan-accessible Wi-Fi and other improvements to its home stadium in Madrid was followed by an announcement on Nov. 21 of a deal for Cisco to bring a wide range of technology to the new National Stadium in Warsaw, Poland, where next year’s Euro 2012 soccer tourney will kick off.

Cisco Sports and Entertainment Solutions Group SVP and GM David Holland

Though Cisco is no stranger to sports stadium deals — it helped AT&T build wireless networks inside stadiums like AT&T Park in San Francisco and Stanford Stadium, and is behind wireless efforts at facilities like Kansas City’s Livestrong Park soccer arena — the next year should see Cisco kick into full gear on its “connected sports solutions” group, headed by senior VP and GM David Holland. While free Wi-Fi is of top interest to most fans these days, Cisco’s breadth of networking smarts brings even more to the table for venue owners — including the ability to integrate voice, public safety and other data streams like ticketing and concessions into a tight, secure, single IT infrastructure.

For fans, the benefits of a connected stadium are clear: Personal access to instant video replays, the ability to order food from your seat, and the fun of connecting with fans and friends either in the venue or out on the Internet. For teams and stadium owners, a fully connected stadium not only helps make fans happier, it can also increase advertising and other revenue streams while reducing administration and cost of IT ownership.

Where Cisco has an edge over other technology providers is in its depth of offerings — not only is it the world leader in back-end routing and switching gear, but it is also among the market leaders in wireless access gear, through the expertise of its Linksys division. Unknown to most observers is Cisco’s strength in digital-display technology, which it uses in stadium situations to improve or enhance video display on screens both big and small.

Sports is something Cisco understands

And unlike other consumer-based offerings — such as its failed efforts to crack into the personal video market by buying handheld videocam maker Flip — Cisco clearly “gets” the sports fan’s desire to have better access to technology. Just read this snippet from a Cisco blog about stadium technology, which reads like something we might write here at MSR:

Picture a fan sitting in a football stadium full of tens of thousands of people getting ready for the game to begin. The stadium is roaring with noise, the team takes the pitch, and the fan uses his or her mobile device to snap a picture, capturing an iconic moment.

Like most football fans, and sports fans in general, he or she is a vibrant digital and social media consumer, and therefore tries to share that photo via a social media channel like Facebook.

However, with so many fans in the stadium desiring to do that same thing, or engage with their mobile device in another way, the strain on the existing mobile network at the game is intense. The fan finds the device has a low level of or no connectivity, and is unable to share that moment with friends, family and other fans…an inability to interact – something this fan and scores of others desire.

And going to Europe makes plenty of sense for a global powerhouse like Cisco, mainly because of the more-advanced cellular culture there. In some research we are conducting now at MSR we are finding out that most big stadiums in this country have little or no Wi-Fi access — except maybe in the luxury suites. In Europe the revolution toward fully wired fans is already in full swing, and Cisco is smart to get out in front early. It will be interesting to see how quickly these stadium deals contribute to the networking giant’s bottom line.

Filed Under: AT&T, Cisco, Facebook, Live sports via mobile, Live Sports Video Consumption, Wi-Fi Tagged With: , , , ,
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