Nike – Page 3

Nike Unveils New Golfer Performance App, NG 360

May 23, 2012 by Paul Kapustka 4 Comments

The ever-elusive golfing social media market has a new entrant, from one of sport’s biggest names: Nike today unveiled its NG 360 app, which is designed to be a one-stop shop for golfers who want to improve their game, their golf fitness, and to connect with like-minded friends.

Available only for the iPhone (Nike golf’s Twitter stream said an Android version is due soon) the NG 360 app (for Nike Golf 360) is, according to Nike, a place to “Track your rounds, dig deep on stats, get feedback on your swing from pros and your friends, and access golf-specific workouts. NG360° is a clubhouse, practice tee, gym and pro shop — all in one, and always with you.” The app is free for download from the iTunes app store.

Though many have tried to tap the millions-strong market of golfers who clearly love to track, talk about and most importantly, buy things to improve their games, nobody yet has come up with a Facebook-type winner where everyone wants to be. Some of that, no doubt, is due to the fact that for many people, golf is an escape from work, which now means their phone. Sure it sounds great to have a cool golfing app right there in your pocket but it’s so close to email that it may get ignored by golfers who are instead enjoying the sunshine and a cold beverage.

Nike also seems to have a kind of badge/reward system in place to honor golfers who are getting better, but not having played with the app, I wonder if there is too much going on here. I for one would kill to have just a simple place to record scores, and perhaps to access them via the phone from the cloud whenever I am out on a course. It’s unclear how the NG 360 performs at simple things. Time and some user feedback will likely tell, quickly.

Where Nike may have an edge over past and current efforts to tap the golfer-social-media-stats market (like Callaway’s new gizmo) is in its innovative twists, one to let you record your swing in video and another to allow professional instructors to help you improve your game. Like many things, NG 360 sounds great as an idea. Now let’s see if Nike’s marketing can find success in a field where many have failed.

Filed Under: Android, Apple, Apps, Golf, Nike, Outdoor Activities Tagged With: Callaway, Golf, NG 360, Nike

Looking for More Than a Heartbeat? Pyle’s GPS Sports Watch Could Help

March 15, 2012 by Greg Quick 2 Comments

There a number of sports watches that tell you how fast you are going, and even where you are and estimate how many calories that you have burned off so far in your workout. Now Pyle wants to take that one better by adding in a heart monitor

The Pyle GPS Sports Watch features a 2.4 GHz digitally coded wireless Heart Rate Monitor (HRM) chest strap that is designed to allow athletes to track information regarding workouts including maintain heart rate in specific zones.
The $138 watch is designed to serve for more than simply a device to track a heartbeat or show you where you are on the map, although those are nice features.

It is designed to be more than simply a joggers accessory- it has four main functions. Compass, Time Mode, Navigation and Workout Mode, depending on the preferred usage.

The compass mode is slightly different in navigation in that it tells users the direction of an object or location from a certain point, and it also provide directions in azimuth as well.

Workout Mode is designed to work with Navigation Mode and together they record and display the user’s current performance, including speed, distance traveled, coordinates, workout duration, heart rate, calories burned and other information.

The watch has the flexibility to have four settings for target heart beat rates preset- Health, Fat Burn, Aerobics and User and a user can have the watch sound alerts when they are above, in or below their preferred zone.

In addition to the modes listed here, the GPS Sports Watch can monitor four target heart rate zones, including Health, Fat Burn, Aerobics and User, and even offers audio alerts to inform users when they are above, in or below their preferred zone.

The GPS Sports Watch is water resistant up to 30 meters under water and comes with a built-in rechargeable lithium polymer battery. The software that ships with the watch has the ability to help users with their workout analysis, route planning and training summary reports and can provide a post-workout breakdown.

The HRM chest strap features a special conductive contact pad to retrieve heart rate stats and the adjustable elastic band keeps the monitor in place while remaining comfortable and breathable during sweaty workout routines. Once the strap and the watch are successfully paired, the heart rate data will automatically be transmitted to the watch display for quick and easy viewing.

Of course this is a very competitive field and one that looks to get even more so as Nike and Ant +continues to push Nike + technology. Sports watches with GPS are available from a range of companies including Garmin, Motorola and Timex.

Filed Under: Apps, Garmin, Nike Tagged With: Garmin, Nike, Pyle

Friday Grab Bag: Apple pays $50 million for Chomp

February 24, 2012 by Greg Quick 1 Comment

Apple buys app search engine company
Apple has purchased Chomp, a startup that has developed technology that enables users to search the iOS App Store in unique ways including searching for features that are not listed in any other search category.

The app has a very wide range of features including checking on what apps your Facebook and Twitter friends have reviewed. It also lists a free app of the day and shows which apps are currently trending

Apple paid $50 million for the company but has given no clear direction as to what it intends to do with the technology that it has acquired. The company recently noted that it has already had 25 billion apps downloaded from the store.

Nike takes a second step with Nike +
Mike has made another move into digital sports with a pair of products, the Nike+ Basketball and the Nike+Training, both of which are shoes. The Nike+Basketball is designed to provide digital feedback about a players game including how high a player jumped, how fast they are and how hard they play. The first shows will be the Nike Hyperdunk+.

The second is the Nike+Training will be a line of shows that also feature a training program that has a series of workouts designed to improve performance. The first shows in this lineup will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+ for men.

The shoes use a new sensor technology from the company called Nike+ Pressure Sensor built into each shoe. The sensor collects data and then wirelessly transmits data to their phone. Additionally Nike has started shipping its NikeFuel Band.

Microsoft files antitrust claim against Motorola with the EU
Microsoft has filed a complaint with the antitrust regulators in the European Union claiming that Motorola and Google are seeking to block sales of Microsoft products by seeking unfair terms for licensing their technology.

The complaint is very similar to the one that Apple filed last week and comes at a time when the EU has already said that it is quite willing to look at not only present but past patent licensing efforts by Motorola.

Microsoft said that Motorola is attempting to block sales of Windows PCs, our Xbox game console and other products by refusing patents. I imagine this is a good time to be a patent lawyer.

The Ryan Braun story keeps getting better
Braun, the MLB MVP winner from last season was found to have huge amounts of testosterone in his body according to two tests, and he has not disputed this. The issue was with the chain of custody and that his sample was not handled properly. Of course it also does not mean that he is guilty since he was acquitted by MLB.

The flame wars have been a lot of fun, here is one with a good deal of common sense as well- more so that the author of the piece had. And just for fun here is a second, in case you did not get enough the first time.

Apple wins on a different front
Apple’s dispute with a Chinese company over the name iPad looked to prevent the company from selling the devices in the world’s largest market but a court in Shanghai has ruled in Apple’s favor. Proview Technology had been arguing that Apple infringed on its trademark rights.

The Shanghai Pudong New Area People’s Court ruled against Proview saying that there was a lack of evidence that iPad sales would be a trademark violation. It said there was no law or regulation that would prohibit Apple from selling iPads and terminated the litigation of the case.

Fun with Amazon
I recently received a survey request from Amazon saying it was part of the company’s ongoing effort to provide better services and support. It was supposed to take between 10-15 minutes. Looking for any excuse not to work I decided to give it a stab.

I only managed to get to about question 6. When I said that I was unlikely to buy an e-reader in the next six months or whatever the question was exactly, it terminated the survey and said that I did not fit the customer profile they were looking for. Now that is good customer service, saving me 9-14 minutes!

Teddy bear gone bad
A truly frightening gift for a baseball fan- or any fan for that matter. But pretty funny if real.

Filed Under: Apple, Apps, Baseball, iPad, Major League Baseball, Microsoft, Motorola, Nike, The Big Lead Tagged With: Apple, Google, Microsoft, Motorola, Nike

Nike Expands Presence in Fitness Tracking Space with Nike + FuelBand

January 23, 2012 by Greg Quick 4 Comments

Nike has entered the fitness tracking and measurement space with a user wearable wristband that tracks a user’s daily activity and uses a Nike-developed metric called NikeFuel to analyze your overall activity and oxygen burned.

There is a growing market for connected activity tracking product, including Motorola Mobility’s MotoActv and Jawbone Up as the most direct competition for this, but also varied other products including those using Ant Wireless’ Ant + such as the range of tools from Garmin and products that are platform specific like iBike.

The Nike+ FuelBand, slated to be released by the end of next month with a $150 price tag, includes a bracelet that the user wears. It features a three axis accelerometer that measures activity, primarily information such as the number of steps a user has taken, the time and distance.

The band has an option of four different metrics to chart: Time, Calories, Steps and NikeFuel. NikeFuel is a newly developed fitness metric from the company that is designed to convert the results based on the motion and the estimated oxygen burned a user can see what their daily activity totals and instead of giving a calorie count that might have large variables according to the persons’ size, sex and shape NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

The wrist band has a set of 20 built-in LEDs that range from red to green and provide a user with an instant update as to where they are in relationship to their daily goal. This goal is set by the user and they can set it for either total activity of how much NikeFuel they wish to achieve. Each day’s activity is reset at midnight back to zero.

The company has been developing feedback products for some time in the runner category with Nike Plus but this time it is expanding out from that field with a platform that is designed for any type of activity. In addition the NikeFuel feature is a step up for the data that athletes had been able to gather in the past with Nike products. The company will provide NikeFuel feedback for its existing Nike Plus products at some point n the future.

Filed Under: Android, Apple, Apps, Cycling, iBike, iPhone, Nike, Wahoo Fitness Tagged With: Fitness, Nike, Running

Nike Unveils New Golfer Performance App, NG 360

Looking for More Than a Heartbeat? Pyle’s GPS Sports Watch Could Help

Friday Grab Bag: Apple pays $50 million for Chomp

Nike Expands Presence in Fitness Tracking Space with Nike + FuelBand

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