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Apple Makes Big iPad Education Push — Sports, Social Media, Hardware Developers to Benefit

January 19, 2012 by

Apple is returning to its roots with its new education push announced today, only this time there will be no floppy drive or large beige computers on students desks with a tangle of wires connecting everything, but rather tablets and wireless communications.

While this will most likely mean great news for education content developers as well as students, it will also be a boon for other markets as well, ranging from Wi-Fi equipment manufacturers and the entire world of sports and sport content development.

The news

Apple is back in the space, but this time as a supplier of educational material, primarily books. It has unveiled iBooks 2 for iPad, and claims that it will lead to a new type of textbook for students.

The key to iBooks 2, which is available in its own section at the iTune store, is that it will enable the creation of materials that will feature interactive animations, diagrams, photos, videos and will provide an easy to use navigational system.

The company has already enlisted several educational publishers including Houghton Mifflin Harcourt, McGraw-Hill and Pearson. Also teachers can create their own books for class using the iBooks Author tool.

For students the advantages are obvious, lighter backpacks since all of their text books can be carried in one small device. The cost, which Apple said will be in the $15 range for many books, will help with their expenses and they can be updated in real time to reflect current events or current ideas on a theme.

In addition to the iBooks 2 Apple has also released the iTunes U app that makes available a huge catalog of free educational materials, 20,000 educational apps as well as a wide variety of books that are used in school curriculum.

This is just the latest step from Apple in its effort to reestablish itself as one of the premier hardware and software players in the education market. It has been courting educators since it released the iPad. Apple has already seen a growing adoption of the iPad as a teaching tool in other areas including the NFL.

If Apple continues to gain share in the education field, as seems very likely at this point due to the poor showing by most of its rivals in the tablet business, this success will have far reaching implications for other companies as well.

Benefits for others

First and foremost it is most likely that the huge bulk of these iPads will only use Wi-Fi, since having two cellular bills is probably a bit much for the average student. I do not believe that most schools are prepared for a huge increase in the number of Wi-Fi users this will represent, as well as the huge increase in volume.

So hardware providers in a number of technologies from Wi-Fi hot spots to backhaul equipment providers will all see increased demand for their products

Secondly students will not just dedicate their time with the tablets to work. Aside from social media sports plays a huge role in many students’ lives. With ESPN, CBS Sports and others now streaming games a student can now be n the library and still watch the game.

The huge amount of options made available by the Australian Open for interaction with remote fans looks to be the wave of the future. Athletic, as well as theater and any other group on campus can now make interactive pitches to students as well as make video of past performances and streaming video of current games available on line.

This should lead to a demand for app and content developers to create interesting and informative programs that will grab and keep students attention. I expect that Amazon and Barnes & Noble to quickly follow suit since no one wants to leave such a huge and potentially lucrative market to Apple.

It will also spur the other Android tablet developers such as Samsung and Motorola to also develop solutions to get a piece of the pie. For customers this is great news because it will likely lead to price competition and a lowering of prices in an effort to grab market share.

Filed Under: Amazon, Android, Apple, Apps, BCS, CBS Sports, ESPN, iPad, Live sports via mobile, Motorola, NFL, Samsung, Tablets Tagged With: ,

Bleacher Report Adds iPad Version of ‘Team Stream’ App to Address Growing Mobile Reader Base

January 19, 2012 by

A screen shot of the iPad version of the Team Stream app from Bleacher Report.


To better address the nearly 40 percent of its viewers who access its content via a mobile connection, Bleacher Report is launching an iPad version of its “Team Stream” app today, giving fans a better mobile viewing experience for the “stream” of news, Tweets, story links and other info that Team Stream helps them create.

Having a version of the app available for the Apple iPad will give Team Stream users a bigger screen to negotiate between articles and content items, and will also provide a “personalized dashboard” on the home screen with national-topic headlines as well as stories about the topics and teams selected by the user.

While the Team Stream app has gained its share of kudos and credits — if you’ve never used it, it’s incredibly simple and powerful, bringing you a mix of professional media content as well as athlete- and fan-generated content on the teams of your choice — what was more interesting to us at Mobile Sports Report was Bleacher Report’s claim that almost 40 percent of the site’s overall traffic is now coming from mobile connections, showing that sports fans are leading the way to content consumption on the go.

Here's what the smartphone version looks like.

“We really saw mobile happen in 2011,” said David Finocchio, co-Founder and vice president of content and product at Bleacher Report, in a phone interview. According to Finocchio, Bleacher Report — one of the top sports websites — started the year with just less than 10 percent of its traffic via mobile. By the end of the year that number was almost at 40 percent, making the “mobile future” something that was here, now.

Inside the mobile traffic number, Finocchio said readers using tablets “grew faster than any [device] segment, and it continues to grow faster.” That fact made development of an iPad version of Team Stream a no-brainer. Now fans who currently use the desktop or phone versions of Team Stream to compile tweets, stories and other info from around the web (curated by Bleacher Report editors) will have a larger screen mobile option, the better to watch video replays or view pictures.

Bleacher Report, which now claims 22 million monthly unique visitors and picked up $22 million in growth capital this past summer, is carving out its own space in the ever-expanding world of sports media with a unique focus, one that Team Stream helps deliver: Finding the best content, which is often local in origin, and then arranging it in one place to make it easy for fans to find.

“Right now it’s just too damn hard to go out and find all that information by yourself,” Finocchio said. “You should be able to go to one place.”

Filed Under: Apple, Apps, bleacherreport, Mobile sports pioneers, Twitter Tagged With: , , , ,

Friday Grab Bag: Bud is Back!

January 13, 2012 by

Selig has two year extension in the works-I assume it is guaranteed

The Good people at HardballTalk, among others, are reporting that MLB Commissioner Allan “Bud” Selig will sign a two year extension to remain at the helm of the sports. The deal is expected to be announced at the owners meeting taking place in Az. this week.

It comes as no surprise that he is staying there, who wants to give up an $18.4 million annual salary. I imagine he will dedicate the next two years to keeping players salaries down. Did anyone really think that he planned to retire?

Microsoft notches another win in its patent push
Microsoft and LG Electronics have signed a broad cross patent licensing agreement that gives LG coverage for Microsoft patents for LG’s lineup of devices that run Android or Chrome operating systems.

Included will be LG’s phones, tablets as well as other current and emerging consumer electronic devices. This is the 11th company that has entered into this type of licensing agreement with Microsoft and others include Samsung, Acer and HTC.

Apple gets egg on face, store after iPhone cancellation
After an abrupt announcement that the store would not be selling Apple’s iPhone 4S on the first day of availability in Beijing, the large crowd that had formed outside one of Apple’s stores in China became unruly and started throwing eggs at the building.

According to a piece at IDG a crowd had formed prior to the store opening and when an employee announced that there would be no phones available that day and gave no reason why.

Rams sign Fisher- Dolphins feel used
The St. Louis Rams have signed Jeff Fisher as its next head coach, according to ESPN and other sources. Details have not been released but I think it will be very interesting to see what he managed to squeeze out of them.

This has apparently irritated the owner of the Miami Dolphins, the other major suitor for his services. He had seemed to vacillating between the two and it seems Miami now was just using it for leverage in St. Louis.

I guess that the team learned nothing from its pursuit of Jim Harbaugh last year. Not only did it jack up what Harbaugh earn as a 1st time NFL head coach, Miami then had to salve its current head coach’s feelings.

I cannot wait until Miami goes on a search again- I suspect they will now massively overpay one of the former head coach/announcers out there like Gruden.

3D for Apple iOS
According to Mac Daily News Apple has filed for a patent that shows it will be developing a 3D GUI for its iOS-based mobile products. Apparently this is just one of several 3D products that are/were nder development at the company Will I be able to interface with my phone like they in “Minority Report”?

Mizco delivers cross platform USB charger for phones, tablets
Mizco International has delivered a cross platform charger that it claims will handle a wide range of smartphones and tablets, something that could make traveling with multiple devices significantly easier in the future.

Called the Cross-Brand Tablet and Smartphone Charger it is from the company’s Digipower division and is designed to support USB charging for products from all of the major manufacturers.

The $29.99 charger has a featured called a SmartSwitch that can be set in one of three positions and is capable of optimally charge USB-powered tablets from major manufacturers such as Apple, Samsung, HTC and BlackBerry as well as USB-powered Smartphones.

Filed Under: Android, Apple, Apps, Baseball, iPhone, Major League Baseball, Microsoft, NFL, Smartphone, Tablets Tagged With: , ,

Who Will Build a Kindle for Sports? Millions of Fans Await the Answer

January 12, 2012 by

One great comment I heard at CES in Las Vegas this week was that tablet computers are “the killer app for watching video.” To that I would add a caveat: Tablets could also become the complete killer app for watching sports in a mobile fashion, if and only if the leagues, cellular providers and broadcasters could come to some workable agreement on viewing rights. What could make all that happen quickly? Why not something like Amazon’s Kindle, but instead of books, have it devoted to sports?

The real revolution started by the Kindle isn’t the cool technology behind the device itself. Instead it’s the simple pricing and content procurement method which eliminates the need for consumers to care about the cellular connection and simply allows them to pay for the books they want to read. If only sports could be so simple.

In the real world, we know it’s far from easy to get sports content on your mobile device. Just trying to definitively describe how you could get Monday’s BCS Championship game to show live on a mobile device took a weekend’s worth of reporting and numerous email exchanges with the supremely helpful ESPN folks. It’s not all ESPN’s fault that its mobile offerings are so constricted, but the fees ESPN charges cable providers play a part in the snarl of rights and access barriers that make mobile sports viewing such a pain in the rear.

The hope here at MSR is that all parties concerned learn some lessons from the digital music business, where a simple store and powerful simple device — iTunes and iPod — led to an explosion in sales of music, videos, podcasts and now books too. The Kindle is an extension of the iPod/iTunes simplicity to the mobile ecosystem, eliminating the concerns about how much data you’re downloading and whether or not you are exceeding your monthly mobile limits. Why not build one tailored for sports, with the connectivity costs and rights fees built in? If half a million people went through the maze of tasks necessary to watch the BCS game online, what could the size of that audience be if folks could walk down to Best Buy, pick up a “KindleSports” and start watching immediately?

At another CES panel I heard representatives from the major motion picture houses talk about how mobile video is no longer a future thing, but a booming business already grabbing millions of viewers and the associated advertiser interest. It’s time for sports entities to get into the game in a similar big way, and a KindleSports would be a great way to start. I would be just one of the millions waiting in line to buy one.

Filed Under: Apple, Apps, AT&T, BCS, ESPN, ESPN3, iPad, iPhone, Kindle, Live sports via mobile, Live Sports Video Consumption, NCAA Football, Tablets, WatchESPN Tagged With: , , , , ,

iBike Delivers Powerhouse Fitness Plans

January 11, 2012 by

Velocamp has expanded its iBike platform to help transform it into a tool that everyone from the most casual of riders to ones with dreams of possibly participating in the Tour de France can take advantage of to improve themselves.

The latest from the company that has delivered a variety of cycling performance tools is called iBike Powerhouse Fitness plan, and it comes with four different plans each targeted at a different customer profile so that it does not try to shoehorn a wide variety of riders into one program and then disappoint them when it does not meet their needs.

John Hamann, Velocomp’s chief executive officer said that while there are lots of expensive tools for professions that enable them to track progress and work on better results, the more casual types are really left out.

The Powerhouse Fitness Plan uses a 5 minute ride along with monitoring equipment to measure your current physical state and then creates a custom plan within a basic framework. The framework is designed to achieve specific goals and track your usage and can modify plans if you fall behind or are advancing faster than expected.

The hardware required for the system includes the user owning an iPhone or iPod Touch, software, sensors that mount on the bike to measure power and other factors. There is a mount for the front of the handlebars where a waterproof case is attached so that the information is fed real time into the iPhone or iPod Touch.

The Plans

The plans were developed by Hunter Allen, one of the top cycling endurance instructors with specific expertise in using power meters. There is a basic program that allows you to develop a program and then track and display your results as well as provide feedback and changes to the program.

The package with the basic plan has a MSRP of $269. There are a set of six additional plans that can be downloaded for $9.99 each. Among the additional programs is one called iSlim, a program designed to help the user lose weight. Then there is ExpressFit designed for quick results; Weekend Warrior is for those that really only have two days to try and get fit each week. Then there is Brazilian Butt, designed to shape your lower body. Other programs include Heart Healthy and Kid Fit.

The Trouble with Android

iBike, as could be guessed by its name, is an Apple house and currently only supports a pair of products for its computer, Apple’s iPhone and its iPod Touch. It is not that the company wants to miss out on the hundreds of millions of users of Android and other platforms, Hamann said.

Apple has a consistent form factor while the Android form factors, including connectors and overall device sizes vary all over the map. By just supporting Apple it simplifies stocking for both the company and its retail outlets, but he does not rule out moving to new platforms in the future.

Filed Under: Android, Apple, Apps, Cycling, iBike, iPad, iPhone, Tour de France Tagged With: , , ,

Rockchip Hopes to Spark Low-cost Tablet Market

January 10, 2012 by

Rockchip Electronics Co., a Chinese company that makes processors for a variety of markets is now focused on the tablet and smartphone market is hoping to create the same type of tablet buying frenzy that accompanied Hewlett-Packard’s TouchPad when its price was slashed and that Amazon is now garnering with its Kindle Fire, but industry wide.

It sees its technology the RK2918 chip that is based on ARM’s processor cores, as the solution to the development and adoption of low cost full featured tablets that are priced in the $100 range, significantly lower that Apple’s immensely popular iPads and the Amazon’s top of the line Kindles.

The company is displaying over 40 prototypes based on its technology at the CES show this week and will even have version that will be running Adobe’s Flash 11.0 technology, which is not standard in the emerging Android standard.

It said that it sees the advent of its low cost chips with the emerging Android 4.0 operating system, code named Ice Cream Sandwich, as the key issues in driving the new sales. (Free Ice Cream Sandwiches are available at the booth at CES)

The company believes that it can succeed in both the 7-inch and 10-inch tablet space and that products will range from $100 to $250. This all comes as some are calling Android tablets a failure. This seems like a bit of overkill but they certainly have not lived up to expectations, for the most part.

There were a few nice products that hung around but they did not light the world on fire as some had expected. This is really to be expected as many companies put their toe in the water with their first generation tablets and hopefully are using it as a learning experience.

Look at Amazon’s Kindle Fire, selling a million or more units a week during the holidays and Amazon’s best selling product for more than three months running. The Kindle Fire showed how accepted a tablet can be when it has the right features and the right price point.Price is important in this space, but more so is the entire environment, and many hope that Android 4.0 helps deliver a better experience for customers.

Rockchip faces a range of challenges. If the Kindle Fire breakdown shows that it cost over $200 to build, where will all of the savings come from? Also it is not alone in developing chips for the Android market that are based on ARM technology. Nvidia, Qualcomm and others have chips on the market or at least a license from ARM to build them. Intel is still touting its Atom technology for this space and is gearing up for a renewed push. Apple of course is going its own way on chips, using its own processors.

Also for experienced visitors to CES and to older, now defunct shows such as Comdex, there always seemed to be a huge number of low cost options for popular products ranging from MP3 players to PCs, and yet few of them managed to hang on. However Rockchip is already established as a technology provider in other market segments so it is not gambling all on this effort.

It would be great to see tablets become low cost items because this will help greatly expand the market for them as an alternative to notebooks as companies will be much more willing to invest in them if the upfront and replacement costs are not prohibitive.

Filed Under: Android, Apple, iPad, Kindle, Tablets Tagged With: , , ,
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