Velocamp has expanded its iBike platform to help transform it into a tool that everyone from the most casual of riders to ones with dreams of possibly participating in the Tour de France can take advantage of to improve themselves.

The latest from the company that has delivered a variety of cycling performance tools is called iBike Powerhouse Fitness plan, and it comes with four different plans each targeted at a different customer profile so that it does not try to shoehorn a wide variety of riders into one program and then disappoint them when it does not meet their needs.

John Hamann, Velocomp’s chief executive officer said that while there are lots of expensive tools for professions that enable them to track progress and work on better results, the more casual types are really left out.

The Powerhouse Fitness Plan uses a 5 minute ride along with monitoring equipment to measure your current physical state and then creates a custom plan within a basic framework. The framework is designed to achieve specific goals and track your usage and can modify plans if you fall behind or are advancing faster than expected.

The hardware required for the system includes the user owning an iPhone or iPod Touch, software, sensors that mount on the bike to measure power and other factors. There is a mount for the front of the handlebars where a waterproof case is attached so that the information is fed real time into the iPhone or iPod Touch.

The Plans

The plans were developed by Hunter Allen, one of the top cycling endurance instructors with specific expertise in using power meters. There is a basic program that allows you to develop a program and then track and display your results as well as provide feedback and changes to the program.

The package with the basic plan has a MSRP of $269. There are a set of six additional plans that can be downloaded for $9.99 each. Among the additional programs is one called iSlim, a program designed to help the user lose weight. Then there is ExpressFit designed for quick results; Weekend Warrior is for those that really only have two days to try and get fit each week. Then there is Brazilian Butt, designed to shape your lower body. Other programs include Heart Healthy and Kid Fit.

The Trouble with Android

iBike, as could be guessed by its name, is an Apple house and currently only supports a pair of products for its computer, Apple’s iPhone and its iPod Touch. It is not that the company wants to miss out on the hundreds of millions of users of Android and other platforms, Hamann said.

Apple has a consistent form factor while the Android form factors, including connectors and overall device sizes vary all over the map. By just supporting Apple it simplifies stocking for both the company and its retail outlets, but he does not rule out moving to new platforms in the future.