Melbourne Cricket Ground breaks its own top mark for concurrent Wi-Fi connections

Melbourne Cricket Ground. Credit: MCG

Melbourne Cricket Ground. Credit: MCG

Fans at a recent Australian Football League game at the Melbourne Cricket Ground set a new record for concurrent connections to the venue’s Wi-Fi network, with 16,500 fans able to connect at the same time. According to venue officials, the new internal record was set during the AFL Qualifying Final between Geelong Cats and Hawthorn on Sept. 9 at the 100,000-seat plus arena.

Previously, the Wi-Fi network from Cisco, IBM and other partners had seen a concurrent connection top mark of just under 10,000 connections at MCG, according to stadium representatives. The stadium has approximately 800 Wi-Fi APs, as well as a DAS deployment from Telstra for enhanced cellular connectivity. Though many U.S. stadiums have seen much higher concurrent-user totals, the new MCG record is believed to be the highest recorded in Australia, according to club officials.

The Melbourne Cricket Club had promoted the idea of trying to break the Wi-Fi connectivity record, with a promotion that offered a chance at winning free tickets to an upcoming Guns N’ Roses concert for fans who participated.

melb2According to the team, the Wi-Fi network has seen more than 150,000 unique connections since its installation late last year, part of a $40 million tech upgrade that also saw new scoreboards, LED signage, televison screens and the DAS installed in the venue.

“We significantly bettered the MCG’s previous record for the most concurrent Wi-Fi connections, with approximately 16,500 fans able to connect at the same time,” said Rey Sumaru, general manager for IT and innovation at the Melbourne Cricket Club in an email reply. “We are confident that this is the highest number of concurrent Wi-Fi users achieved in Australia, and the figure represents roughly 20 percent of the total match attendance.

“We are certainly pleased with this outcome and have gained some valuable insights and learnings about the Wi-Fi system as a result of this load testing,” Sumaru continued. “We will now be working with our technology partners Cisco and IBM to improve even further, to ensure fans have experience world-class connectivity every time they visit the ’G.”

ESPN continues to ramp up cricket coverage

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Just a few weeks ago ESPN announced that it would be carrying the biennial 2014 ICC World Twenty20 Cricket Championship across multiple platforms and the network has now added additional coverage to its lineup.

Next up is the India Professional League (IPL) cricket which comes to the sports giant via a deal with Willow TV that gives ESPN exclusive digital rights to the matches in the US, which the network will be making available on ESPN3.

The broadcasts will start on April 16th and run through the end of the season on June 1 and will include pre- and post- game coverage as well as the matches themselves. The pre and post game coverage will also be available online and to mobile platforms via ESPNcricinfo.

The deal will result in ESPN3 showing seven “Game of the Week” matches as well as both IPL semifinal matches and ESPN can show unlimited highlights from those events. It also has limited access to select highlights from all of the other IPL matches played during the season.

While not all of the matches will be made available a number of them will be able to be viewed across the spectrum of platforms that are reached by ESPN3 that includes smartphones and tablets by using the WatchESPN app. It can also be streamed to a television using a variety of platforms using ESPN on Xbox LIVE to Gold members, Apple TV, Roku and Amazon Fire TV.

ESPN published some numbers from its ESPNcricinfo site and I was surprised at how popular it has become. According to the network it is among the five most visited single sport digital sites. It was founded in 1993 and acquired by ESPN in 2007. Its mobile presence is huge with 141 million visits and 2 billion minutes of time spent on the site each month.

Hopefully this move will turn into a ratings success for ESPN and so encourage it and its rivals to both promote more international sports as well as make them available to the digital world where increasingly fans are using mobile devices to follow their favorite teams and sports.

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