Since we haven’t yet talked to the folks behind JockTalk it’s hard to surmise exactly how their proposed sports social media network is going to be better than anything out there today. We read some of the stories, we get the basic idea — create a space for athletes and fans to hang out, and monetize on the traffic — but so far we have seen nothing in any of the stories in the media rounds the company has made that sets JockTalk apart from the crowd.
The idea that athletes should find a better place to monetize their social media presence other than just Twitter or Facebook isn’t exactly new. Here at MSR we have been closely tracking three such efforts, including PlayUp (which regularly hosts pro player “hangout” rooms online), Viva Vision and Gridiron Grunts. The leaders of Viva Vision, ex-NFLers Joe Tafoya and Kerry Carter, have been especially vocal about seeking to help individual players build their own online interaction centers, either for profit, charity or exposure. The Viva team is working on a prototype app for Dallas Mavericks star Jason Terry that is comprehensive, with lots of multimedia hooks and commerce opportunities.
And the Gridiron Grunts team, led by ex-NFLers Jeb Terry and Ryan Nece, already have an extensive crew of “grunters” contributing in a unique fashion, by simply calling in their takes on their phones so that fans can listen in a like fashion.
If JockTalk is able to create some kind of top-athlete commons that attracts a lot of traffic, it might be able to grab some space in the market. But from a fan standpoint when it comes to aggregation we like the approach taken by Bleacher Report, which curates the best content from anywhere on the web and presents it segregated by teams, which is how we think most fans still follow sports. So good luck to JockTalk, which we are excited to see. But do note that this game has already started.
