March Madness Maintains Torrid Mobile Viewing Pace


This year’s March Madness has been one of the best in over two decades in terms of television viewers but it is the best all time in terms of mobile access as increasingly fans use mobile devices to track games and video of their favorite teams or hot match ups.

The first week’s results were strong, as we recounted here, and things have not only not slowed, but as the tournament heads towards its final week viewership is increasing, even with fewer matchups to view.

The mobile and online viewership, which encompasses PCs as well as tablets and smartphones, has seen a total of 12.6 million hours of video consumed, an increase of 201% from last year with a total of 45 million live video streams for the first two weeks of the tournament, this represents a 158% increase over last year’s tournament viewership. Last year the event registered 18.3 million live video streams for the entire tournament last year.

Breaking it down to exactly what platforms are drawing the most users shows that broadband had 5 million unique visitors, up 139% while mobile apps had 3.2 million unique visitors, up 93% compared to the entire tournament last year.

If you have not viewed the games from the tournament on a mobile device but are interested there are several options. The March Madness Live app was developed in a partnership that included the NCAA, Turner Sports and CBS Sports and can be launched from, or for computers and the mobile app is available from both the App Store and Google Play.

NCAA March Madness Live app has ranked No. 1 as the top sports app in the App Store and Google Play over the first two weeks of the tournament. It was also the No. 1 free app across all categories in the App Store during that same time period.


  1. […] the action. Now more than ever, fans have been using mobile access to follow games. This year, mobile and online viewership has seen 12.6 million hours of video. With this 201% increase from last year, top apps such as  NCAA March Madness , Pocket Bracket and […]

  2. […] online viewing market for the most recent MCAA Division 1 basketball tournament ended just like it started, setting records for viewership and total amount of live game video streamed to […]

  3. […] the NCAA is moving more into the mobile world every year. Earlier this year it featured an app for March Madness and had huge numbers in terms of viewership. It is unlikely that the baseball one will reach that […]

  4. […] course in terms of percentages the growth appears to be leveling off since in 2013 the growth rate for live video streams was 145% over 2012 and the number of hours was up 201% from […]

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