USGA Considering Allowing Cell Phones on Course — But Not This Week

It looks like the USGA was ready for questions about its cell phone policy, as executives from the country’s governing body of golf were all on message Monday saying generally positive things about considering allowing cell phone use during tournament days in the future — while keeping its ban in place for this year’s U.S. Open in San Francisco.

“We’re comfortable with the current policy [of banning cell phones during competition days] but also looking about what to do for the future,” said Joe Goode, managing director of communications for the USGA, in a quick press-room interview Monday.

The question of fans using cell phones on courses is a hot topic given the recent incident at the Memorial tourney in Ohio, where star player Phil Mickelson withdrew reportedly in part because of too many fans snapping cell-phone pictures while he was trying to golf. This year the PGA has allowed fans to have cell phones at all events for the first time. However, major tourney organizers like the Masters and the USGA (which conducts the U.S. Open) set their own rules, and for the Open this week fans won’t even be allowed to bring cell phones to the course once competition starts on Thursday. On practice days like Monday fans can bring as big a camera as they want, apparently. And nobody seemed to care that I was snapping some photos with a cell phone, though maybe it’s because I had a media badge around my neck.

Media and other VIP folks at the Open may bring cell phones in for use in approved areas like the press tent, but today we had to pass through metal detectors and get a special sticker for our cell phones to show they were approved devices, which seems a bit extreme. But it seems like Goode and other USGA types (including top boss Mike Davis, who told ESPN’s Bob Harig about the same thing) are recognizing that cellular phones have already become as regular a pocket or purse companion as a wallet or car keys, and that all-out bans seem a bit stone age, especially to folks who rely on them for important communications to family members, to work or just for posts to Twitter.

What Goode seemed to be saying — and I am paraphrasing here — is that the USGA gets it, they’re not going to ban phones forever, and they believe that there probably is a way to do things that works for fans as well as sensitive players.

They’re just not ready to say exactly what it is, though, so after Wednesday it’ll be time for fans this year to leave their cell phones at home.

But hey, you can always use the phones at tents like this one to call people — but who uses a phone to make calls anymore? What they really need — and I think some PGA stops like Pebble Beach have already tried things like this — is special areas around the course with Wi-Fi access, where fans can get their online Jones without having to bug Phil or Bubba. Now if the Open here in San Francisco had a Twitter tent, that would be forward thinking and hometown cool. Maybe some Twitter folks can jump on BART and do some kind of foo-camp setup (with appropriate sponsoring dollars) before Thursday?

(All images credit Paul Kapustka, Mobile Sports Report; courtesy of The Olympic Club and the USGA.)

AP: Phil Texted Commissioner About… Too Many Cell Phones on the Course

The Associated Press is reporting today that Phil Mickelson sent PGA Tour commissioner Tim Finchem a text during last Thursday’s opening round of the Memorial, complaining about the fans’ unruly use of digital devices. From the AP story:

According to four people with direct knowledge, Mickelson sent a text message to PGA Tour commissioner Tim Finchem from the sixth fairway at Muirfield Village suggesting that a lack of policing fans with cellphones was getting out of hand.

The story raises a bunch of questions — hey, are golfers going to be like NASCAR drivers, tweeting from the course? — and also (as GigaOM’s Stacey H says) ignores the obvious irony, that Mickelson is using a cell phone to complain about people using cell phones.

We expect to hear more about this bubbling issue at the press conferences for the U.S. Open next week. Should be interesting to see how big tour sponsor AT&T feels about all this, too. But from the last part of Doug Ferguson’s report it may be that only a little bit better policing is how to solve the problem:

Banning the policy isn’t an option. The tour is moving forward in the digital age with programs to enhance the gallery’s experience. Plus, the increase in attendance has been tangible this year. Nowadays, if fans can’t bring their phones, they’re more likely not to come at all.

The solution is to add security or volunteers to the two or three marquee pairings, and to take away phones from fans caught taking pictures (giving them a claim check to retrieve the phone at the end of the day). That’s what happened on Friday, and there were no big incidents the rest of the way.

UPDATE: It appears the commish is saying cell phones will stay, for now. Read this story over at Bloomberg BusinessWeek, which tracked Finchem down at a Pro-Am and asked him about the controversy.

No Surprise: PGA Sees Huge Leap in Online Video Consumption

Here at Mobile Sports Report we know that many of you like to watch golf online. We know that because basically anything we write about where to watch golf gets good traffic. Now the PGA has provided some facts to back up our observations: According to the PGA, viewership of its Live@ online live golf action coverage is up more than 100 percent compared to 2011, part of an overall traffic surge to the PGATour.com site.

Mobile app activity is also up by a triple-digit margin, thanks to the PGA’s excellent Android, iPhone and iPad apps. Some highlights from the press release:

• An all-time record quarter with more than 5.8 million average monthly unique users, up 40 percent vs. 2011.
• March 2012 set an all-time record with 7.5 million monthly unique users, an increase of 62 percent vs. March 2011.
• An increase of 105 percent for video consumption over last year.
• PGA TOUR mobile products have also seen triple digit growth (139 percent over last year).

Now what we need to see from the PGA is a more thorough and comprehensive online strategy — currently the tour only broadcasts select tournaments online — perhaps embracing the wonderful online coverage from the Masters and making that the PGA standard. An online fan can only hope.

Wednesday Video Break: Bubba on The Late Show with Dave

In case you missed Masters champ Bubba Watson (and he was hard to miss Monday and Tuesday during his New York media blitz) here is a snippet of his appearance with David Letterman on the Late Show on CBS. Would like to hear more about how Bubba changed from being surly to being fun Bubba, but that will probably come out in the numerous post-Masters magazine articles. Anyway, since we missed Timeout Tuesday here’s a quick Wednesday video break:

Your Post-Masters Reads, Bubba Edition

Who’da thunk it? Not Bubba Watson, after pushing his drive into the pines on the second hole of sudden death. But one super-fade for a lefty and two putts later, Bubba Watson is your Masters champ. If you want some good recaps and opinions in words, we offer you these three takes:

One, the play by play. If you follow this blog you know we are big fans of Stephanie Wei, who writes for seemingly every publication out there but most directly for Sports Illustrated and the Wall Street Journal. She also has her own blog, Wei under Par, and her play by play take from Sunday’s final 90 minutes will bring all the thrills back:

Stephanie Wei: Ninety Minutes of Tension

My old friend Christine Brennan of USA Today has been all over the shameful stance the Masters has taken over whether or not it deems women acceptable as members. Her column on Bubba’s pink-hued win is a great deadline take. Take it away, Christine:

Christine Brennan, USA Today: Go-for-broke ways work for Bubba Watson

If you haven’t tuned in to the Augusta-vs.-women controversy, this column from Jason Gay at the Wall Street Journal puts it in great perspective. Here’s the money line from his essay about why we all shouldn’t just ignore this topic:

Beyond the fierce protectors, there’s a substantial, soft middle population of patrons and sponsors who may agree that women belong in Augusta, but are too enchanted by the Masters to push. This charming environment of white-painted cabins and $1.50 pimento cheese sandwiches makes it easy to turn down the common sense, and resist rocking the boat. That is how exclusion survives.

It’s long past time for us all to give this topic the same amount of attention we give Masters golf. Read on:

Jason Gay, Wall Street Journal: A Tradition That Needs to Change

And, if you need video highlights Geoff Schackelford has a roundup of all you need.

Is Masters Online Coverage Feeling the Pressure?

Tiger in the creek at #13

Don’t know if this is a widespread thing or if it’s only affecting me but I would have to say that through 2 and a half rounds the online coverage of the Masters this year is playing about as well as Tiger Woods. Meaning that when it’s on, the online coverage is world class. But so far this year like el Tigre there’s been a lot of bad to go with the good.

The problem I am seeing most is just stuttering load times — for no reason the screen will just stop and you get the feared white line circling around the logo, the Masters online equivalent of the old Windows hourglass or the Mac spinning rainbow. And when the live coverage does come on there seems to be a long wait for the pixelation to go away. I have also seen on several occasions a Matrix-like instant repeat, a replay of the scene shown just seconds before. Once it got so bad (5-6 times in a row) I had to shut down the app and start over.

(Just for reference I have been watching mainly the Masters.com service online. Went to the CBSSports.com window a few times but saw some similar problems there. Also think the Masters.com design is a better feel.)

Before you tell me this is just my setup, rest assured I have done all the home-fix things I can, closing and clearing the browser cache, resetting the router and the cable modem, and the problems are persisting. And I am on a Comcast Internet connection that just tested out at 35 Mbps download so it ain’t the ISP. We’ve asked the folks at IBM if they are having any problems but my guess is that we’re not going to hear anything from them so if you are having similar issues let us know in the comments below.

I also tested out the Android app, which is new this year, during a trip to the doctor’s office yesterday. While I was generally pleased with the service (I mean it’s pretty damn amazing to be sitting there watching live golf on your phone, right?) I did notice that the app kept telling me (every few minutes) that the “this video not optimized for mobile.” Exsqueeze me? If it’s not optimized for mobile what’s it doing on my phone?

So… watching Tiger trying to get back into the tourney it looks like he is playing solidly but not amazing anyone. I’d have to give a similar grade to the online coverage this year, though with a note that the Masters online is by far the most ambitious digital coverage of any major sporting event, hands down. Like the Masters, this stuff ain’t easy.

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