Given the time differences between Scotland and the United States, making all the Ryder Cup coverage available live online or via a mobile app seemed like a smart move for the Golf Channel and its parent NBC. Now that the stats are in the numbers back up the move, with Golf Channel claiming record unique visitors and video starts for both its online and mobile-app platforms.
In a press release NBC Sports said Golf Channel Digital had “its best week ever across all digital metrics” during the Sept. 22-28 Ryder Cup week. According to NBC, for the week Golfchannel.com attracted 2.16 million unique visitors, a 325 percent increase from the Ryder Cup week in 2010 and a 75 percent increase from 2012, with 16.2 million page views. The website also recorded 1.3 million video starts, respective increases of 438 percent and 173 percent over 2010 and 2012.
On the mobile side the Golf Channel mobile app racked up more than 10.4 million page views, which according to NBC was a gain of 93 percent over usage from 2012. The mobile platform this year also had more than 267,000 video starts, which NBC said was up 81 percent over 2012.
Let’s hope the PGA takes the numbers to heart and increases mobile/digital coverage of all Tour events, especially during Thursday-Friday competition days when many golf fans are more likely to be in front of a PC than a TV. Golf Channel’s Ryder Cup numbers are just a sign that we’ll watch online or on mobile devices. Tee it up, PGA!
