To answer the most pressing mobile sports question today: Yes, the Cowboys-Giants NFL Season Opener will be available live via the NFLMobile app (8:30 p.m. ET start), but you will need a Verizon phone to watch it, and be prepared to pay the $5 per month unadvertised fee that goes along with live action via the app this season.
I’ve been giving the folks at Verizon Wireless a bunch of grief on Twitter today mainly because the $5 per month charge isn’t found anywhere in the advertising or promotional material for the app. Last year the NFLMobile app was pretty much free for anyone who purchased a new Verizon 4G LTE phone and a 2-year contract, but this year the free live video lunch is over and Verizon will extract $5 from your pocket per month.
Let me say right here that I don’t think 5 bucks per month is an extravagant charge, since the app is pretty good — it will give you RedZone on Sunday afternoons, plus live viewing of games on Sunday nights, Monday nights and Thursday nights. My guess is that live mobile viewing will cost a lot more in the future, if and when the NFL puts an MLB.com package in place as it looks like they are moving to do. Nothing is announced yet, so stay tuned. And if you have a Verizon phone, though $5 a month sounds bad now it will probably be the lowest amount you will ever pay for live football in the seasons to come.
Just logged in to the new version of the app — pretty interesting to see some twists, like one that tells you to turn on Wi-Fi instead of 4G, and another that lets you select a lower-quality video feed, again to conserve on 4G data. Guess that there were some complaints of folks inadvertently blowing through their data plans, eh?
Verizon will also ask to use your phone number for marketing, and will ask if you want to add Facebook integration to “talk smack” with your friends. Inevitable.