San Jose Earthquakes’ Avaya Stadium will have Wi-Fi for ‘soft’ preseason opener

Practice on the pitch at Avaya Stadium in San Jose. Credit all photos: Avaya (click on any photo for a larger image)

Practice on the pitch at Avaya Stadium in San Jose. Credit all photos: Avaya (click on any photo for a larger image)

Keeping in tune with its Silicon Valley location, the San Jose Earthquakes‘ new Avaya Stadium will have a bit of a “beta” launch this weekend when the Quakes host the Los Angeles Galaxy for a 2 p.m. preseason match on Feb. 28, with only 10,000 fans being allowed into the brand-new 18,000-seat venue.

While all the bells and whistles for Avaya Stadium may not be in place yet, one thing will be at full strength for the preseason tilt — the stadium’s free fan-facing Wi-Fi network. With 180 Wi-Fi access points from Wi-Fi gear supplier Ruckus Wireless and a 10 Gbps backbone pipe, the network should be ready for the first batch of selfies and other communications from the Bay area’s newest sports stadium, located right next to the San Jose airport a little bit south and west of the San Francisco 49ers’ Levi’s Stadium.

If the Avaya Stadium app gets finalized in time, fans who attend Saturday’s game will be able to use the “Phase 1” features which include ticketing, parking and concession information. According to Peter Thompson, managing director of global sponsorship for Avaya, a follow-on phase of the app will add in-game statistics, among other features being considered. Thompson said the unfinished feeling to the app is a bit by design, since Avaya and Earthquakes officials want to first get some fan feedback on things they’d like to have in an interactive platform.

In-stadium message board touts the Wi-Fi

In-stadium message board touts the Wi-Fi

“We’re trying to make this collaborative,” Thompson said in a phone interview Friday afternoon, following the official ribbon-cutting ceremonies at the stadium. “We’ll be looking for fans to tell us what they want [in the app] and see which ideas float to the top.”

And even though the crowd this weekend will be limited to 10,000 fans, Thompson is quite sure the network will see almost 10,000 devices access it, from fans as well as those from media at the game. Fans may want to switch to the Wi-Fi network early, since according to Thompson there isn’t yet a distributed antenna system (DAS) deployment inside Avaya Stadium, which might make cellular communications a bit constrained.

And even if the Avaya Stadium app launches in time for the game, Thompson isn’t sure it will be the most-used application. When Avaya ran networking operations for the recent Winter Olympics in Sochi, Russia, Thompson said iTunes and DropBox were at the top of the list.

“It [app usage] wasn’t what we expected, it wasn’t Facebook or Twitter [at the top],” Thompson said. “It will be interesting to see what happens.”

We will have stats from the Avaya Stadium network following the preseason match as well as the sold-out home opener on March 22. More photos from the stadium below.

Panoramic view of the field

Panoramic view of the field

Good look at the steep pitch of stands

Good look at the steep pitch of stands

Big scoreboard atop open-air bar area. Sure to be popular, with many beer taps available!

Big scoreboard atop open-air bar area. Sure to be popular, with many beer taps available!

Let's hope this grass holds up better than some other stadium turf we have seen

Let’s hope this grass holds up better than some other stadium turf we have seen

Soon to be full of soccer fans!

Soon to be full of soccer fans!

Ruckus will provide Wi-Fi for new MLS Earthquakes stadium in San Jose

Ruckus Wireless has scored a deal to provide a Wi-Fi network for the San Jose Earthquakes, in the team’s new 18,000-seat stadium slated to open in 2015.

The sponsorship agreement will see Ruckus designing and supplying the high-capacity Wi-Fi network in the new stadium, which will be located on Coleman Avenue in San Jose, near the city airport. According to Ruckus the network will use more than 150 of the company’s Ruckus ZoneFlex access points. David Callisch, vice president of corporate marketing for Ruckus, said the deal is a “partnership” with the Earthquakes, with Ruckus providing both some equipment discounts and technical and marketing assistance to make sure the network works well and is readily discovered by the fans coming to the arena.

“This is an exciting project that our fans can look forward to utilizing at our new stadium,” said Earthquakes president Dave Kaval, in a prepared statement. “We want our stadium to reflect our community, and technological innovation is a key component of Silicon Valley. Ruckus Wireless is a great fit because of their local roots and experience working not just with Silicon Valley Wi-Fi network deployments, but with these types of deployments around the world.”

The San Jose deal adds to a growing list of soccer stadium deployment wins for Ruckus, which already provides Wi-Fi at 20,000-seat plus Rio Tinto Stadium in Salt Lake City, Utah (home of the MLS Real Salt Lake club) as well as at several venues in Brazil being readied for the upcoming World Cup. Ruckus also provides the Wi-Fi at Time-Warner Cable Arena in Charlotte, N.C., home of the NBA’s Bobcats, and was also behind a new Wi-Fi network at the BNP Paribas Open in Indian Wells, Calif.

Callisch said the free app at the BNP Open, which allowed fans to watch live video of matches at courts other than the one they were sitting in front of, was the kind of in-stadium use that a cellular DAS just can’t handle.

“A 4G signal is just not suitable for something like high-quality video,” said Callisch. “You really need Wi-Fi for high capacity applications.”

Though Ruckus does sell gear for regular, indoor office-type networks, its line of advanced access points with directional antennas make it a good fit for stadium venues, where being able to fine-tune coverage is a necessity.

Ruckus, which went public on Nov. 16 of 2012, finished its fiscal 2013 year with $263.1 million in revenue, a 22.6 percent increase from the previous year. Its Q4 revenues were $73.0 million. Though Callisch wouldn’t break out what part of that total stadium and other large-venue contracts represent, he did say they all helped the bottom line.

Though large venue deals may involve discounts and other charges for marketing or extra technical help, Callisch did say that any time you deliver equipment in the hundreds, it’s a good business deal.

“We make money on all the [stadium] deals,” Callisch said. “It’s a growing vertical market for us.”

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