CBS Sports Enhances High School Coverage with New Partnerships


Increasingly fans are following not just college teams and players but looking at the incoming prep classes and watching where the top high school star athletes end up, and also increasingly this is being catered to by the broadcast networks

The latest to head this way is CBS Interactive which has lined up a pair of partners, 247Sports and to enhance its coverage and provide fans with year round coverage in the area of recruitment and emerging stars.

CBS has already had a trial run with 247Sports, teaming with the site for coverage for the 2013 National Signing Day, a partnership that CBS reported had strong viewership. The relationship will have carry news, analysis and rankings of the Top 247 players in football and basketball. will use the content that 247Sports generates to complement its existing coverage of college football and basketball and will be running a web page called “Signing Day”.

The deal with provides an additional layer of information for fans, following the athletes during their high school years so that dedicated fans are informed about the quality of the players that are part of the favorite, or arch enemy’s next recruiting class. This will also be carried on line at, along with blogs and on-demand and live video.

For fans of both high school athletics and collegiate level this looks to be a great place to garner information on teams and players and to hear how future draft classes and individual players are shaping up. With the recent recruiting rule changes from the NCAA, if they are not rescinded, coaches can start contacting players earlier so it will be important for fans to know who the coaches are contacting and what they are capable of doing on the court or field

Forget Apps: ScoreTRAX Scores with SMS

In a world where everyone seems to be developing or using mobile-phone apps, a company called ScoreTRAX is betting that there is a big business providing sports fans with scores and updates via the simplest of technologies: text messages.

Instead of streaming video or interactive 3D, the Raleigh, N.C.-based ScoreTRAX gives schools and teams a simple way to send scores, messages and other information to fans via text messages, otherwise known as SMS (for Short Message Service), which is available on just about every cell phone, including cheaper feature phones. According to founder Mark Janas, SMS is a perfect way to provide exposure to “a whole group of sports teams that are underserved,” including high school teams, youth leagues, small colleges and even minor-league operations.

Entering its second full year of operation, ScoreTRAX is looking to push past its initial-season base of 50,000 subscriptions with the goal of having an audience of 1 million ScoreTRAX subscribers. To get there, Janas and his company need to find schools or teams who are looking for a way to simply keep fans abreast of what’s going on in bursts of 160 characters or less — with plans that call for little or in some cases no up-front spending by the teams.

The business model for ScoreTRAX is as simple as a text: Teams or schools sign up for the ScoreTRAX service, which provides templates for inputting scores and for sending messages. ScoreTRAX can also be used to set up an online portal, and to send the scores and messages to Facebook and Twitter. Fans then sign up for the teams they want to follow, a process that can all be done with text messages.

ScoreTRAX makes money by inserting national advertisements into the message stream, and teams can become revenue partners by opting to sell ads themselves. The service is free if a team doesn’t want to sell ads itself; there is also a $50 a month option for a mix of national ads and team-sold ads, and a $100 per month option for no national ads and unlimited ads sold by the team.

And though it’s not sexy or 3D, SMS does work when it comes to engaging fans, Janas said. “People read their text messages,” he said.

Next: The power of SMS

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Social media blunder costs Tennessee high school football team three wins

Facebook Logo identifies first sports social media blunder to costs a team victories

The Nashville Tennessean reported Wednesday that Perry County High has been forced to vacate three wins because of a parent’s Facebook blunder.

Although the incident does not involve a professional sports franchise or major college athletic program, it is significant. identifies this as the first known incident that information posted on a social media service cost a team victories. It underscores the increased scrutiny families of athletes are under, and how shared sports information is becoming an actionable part of the sports experience.

The Tennessee Secondary School Athletic Association (TSSAA) ruled that the Perry County High football team violated rules that call for the family of players to reside in the county where they attend school and play. Offensive linemen Rodney and Ryan Belasic transferred to Perry County High before the 2011 season, but their mother’s Facebook posts revealed that they are not full-time residents.

The mother wrote: ”How can two boys mess up their room as badly as they do when they’re only here on Saturday and Sunday?” That was enough to prove that rules were being broken in order to allow the two boys to play for a more competitive football program.

According to TSSAA executive director Bernard Childress, the Belasics’ mother provided enough information to prove that they were not in compliance with league rules, according to a report. The Perry County High football team was 5-0 and on its way to a top seed in Tennessee’s smallest division, Class 1A, before the decision to take down the three victories was handed down.