Podcast Episode 2: Is in-seat food ordering and delivery the next big thing?

Episode 2 of the STADIUM TECH REPORT PODCAST is live, in which hosts Phil Harvey and Paul Kapustka bite into the topic of in-seat food ordering and delivery, wondering if it’s the next big thing in stadium services, or something that needs to get better before it gets bigger. Take a listen and offer your takes in the comments section below!

Here is the link to the podcast on iTunes!


  1. You guys are spot on. But instead of in seat delivery with the operational complexity, many fans would prefer an mobile ordering & express pickup option. Saves time from standing in line

    • Roger, I agree express pickup is also a good idea.. but haven’t seen it done well anywhere yet.

      Plus — then you have to figure out which stand to go to. I like the mcdonald’s/starbux approach… how about ordering from your phone while standing at the stand? Then they just yell out your order when ready or ping your device?

      So many alternatives to standing in a line. Hardly see any in stadiums.

  2. Ron Baker says

    The one thing that no one is talking about besides concessionaires on the inside is that mobile ordering is not profitable for the concessionaire and the team. What I have heard from multiple sources is that the VenueNext solution at Levi’s stadium is not profitable, nor can they handle a high volume of orders. Thus they didn’t have the full service during the Superbowl as you discussed in the podcast. As concessionaires we have to deal with these startups that have an idea in their heads that they have never tested, and then we are the guinea pigs. That means we have to take the financial risk, do a lot of extra work, and most likely lose money in the end. Can you comment on that?

    I know MSR is a big Venue Next fan because you report on them a lot, but is their solution realistic. Also, the Cavaliers, Dolphins, and the Redskins are providing mobile ordering with different companies. Do you know much about those solutions and how they compare?

    If I am being honest, I believe this is the future, but until there is a profitable model for the concessionaire and the team, I don’t think we are there yet. But I’ve heard from a few of my close friends that there may be a company that’s figured it out. But I’m surprised you haven’t reported on any of the other companies and why teams have selected them over Venue Next.

    • Hey ‘Ron’ if you’d like to further identify yourself and the concessionaire you work for your take would carry a lot more weight. If you have “multiple sources” that say the VenueNext solution at Levi’s is not profitable, then cite them. We don’t hide behind hidden sources here at MSR, and won’t allow any more comments like this if you can’t back up your statements with facts.

      The reason why VN didn’t have full service for the Super Bowl had to do with the NFL’s concerns, which the NFL CIO told us in a published interview. Let’s see the figures on how concessionaires lost money. Offer us some proof so we can take you seriously.

      MSR is not a “fan” of any one company, we report news that happens, deals that are signed. We have reported on other food-ordering startups, like TapIn2, which has a service with the Cleveland Cavaliers, and the Montreal Canadiens with their food service. You can find these stories easily by searching our site. We also mentioned DasDak in the podcast, and will report on anyone else who can talk publicly about signed deals, with customers to confirm. We continue to look for any new entrants, because that’s what we do. Do some research on your own before you go accusing us of favoritism, because if you do you will lose, every time.

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