NBC to Stream Super Bowl, NFL Playoffs Online

In a huge decision that will no doubt increase the worldwide audience for the most-viewed live event, NBC will stream the Super Bowl online along with broadcasts of the network’s Wild Card playoff games and the NFL Pro Bowl, according to an Associated Press report. Users of Verizon Wireless’s NFL Mobile app will also have access to the games, along with additional camera views and in-game replays.

Forget college games — there’s no doubt that even with its already huge TV audience, the Super Bowl would likely become the most-viewed online sports event ever, even if it’s just on a laptop or phone in the bathroom of the house hosting the Super Bowl party. Though we haven’t yet been able to find any press releases from all the participating companies we are also betting that Verizon will use the Super Bowl access in a massive way to promote its NFL Mobile app, which it has been offering free of charge to new high-end cellphone customers. NFL Mobile users currently can watch NBC’s Sunday night games live, along with Thursday night NFL Network broadcasts and ESPN’s Monday Night Football games.

For NBC, the landmark decision to make the world’s biggest TV show available online will also likely result in an advertising revenue windfall, thanks to the online opportunities now available. The move will also likely set off a hurried scramble by advertisers who will want to put together social-media campaigns before the actual game is played on Feb. 5, 2012, in Indianapolis.

UPDATE: Here’s the official NFL press release.


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