Beyond the Box App Seeks to Provide Customized Sports News


Sports fans always seem to have dozens of apps dedicated to specific areas of sports that they are interested in. Apps that provide baseball broadcasts or NFL draft information are two examples and now Beyond the Box is seeking to break into that field as a sports news aggregator.

One of the knocks that some of the news services have is that they provide old news, unless you are hooked into the latest twitter feed you might be reading something that is outdated and now not relevant.

The app, designed for iPad and iPad Mini tablets promises to bring together real time, up to date news from 1,000 media sources. It also taps into 2,000 players to provide not just news but also commentary, analysis, insights, rumors, video and photos of sports figures and events.

The app enables fans to customize it according to their tastes allowing them to select teams or players to follow. It presents the news and other information in a timeline format that enables you to get either the most up to date information or pick a point at which you want to start tracing a select piece of information.

Beyond the Box is also being positioned as a perfect second screen for fans that are already watching an event and are looking for additional information, commentary or images regarding that event, or possibly on one that they are not/cannot view at the same time. It also has a Facebook, blog and twitter presence.

As the company notes it is trying to be a one stop shop for fans, but there are a number of others that also seek to provide the same type of service, from other fresh startups such as Recapp to some of the more established players in the broadcast market such as ESPN and Turner Networks’ Bleacher Report. Then of course there are specialty apps that seek to provide news for a specific sport such as Bantr for soccer.

The Beyond the Box app is from Murphy Ave. Inc. in Palo Alto, Calif. and has its roots in a program out of Stanford University called StartX Accelerator program that is designed to help new startups by exposing them to successful startup founders and an educational program that will help them succeed.

Bantr Seeks to bring Soccer Fans Together

With the Euro 2012 tournament up and roaring along with the first round of eliminations I got to wondering about what type of chat and viewing options that was available for fans to catch up on scores and possibly talk a bit of trash to rivals and went looking.

Not surprising there is a number of apps available for a fan, including some we have talked about here previously such as Fancru. One i found that caught my eye was Bantr, an app that is designed to bring together soccer fans.

What made it noteworthy was it was one of the first fan interaction sites I have seen that is dedicated to a single group of fans, it is only about soccer, which I suspect is just fines with fans of that sport because the cross over talk would probably get pretty heated.

The free app is currently only available for products that run Apple’s iOS operating system including the iPad, iPod Touch and iPhone. It is obviously designed for European soccer and supports English, German, Northern Sami and Spanish.

It shares many similarities with other interactive fan sites: you can select your teams that you support, check into games; chant or banter with other fans and predict outcomes. Some interesting touches include in game voting on if a player dives, on cards and penalties and the worthiness of substitutions. You can also vote for player of the match, rate players, refs and matches, and vote on manager and player approval.

The company was founded in 2010 and has secured $328,000 is seed money, according to Crunchbase. If you want to get a taste of what is available but do not want to download the app just yet, or do not have an iPhone (Android support is supposedly coming) you can head over hear at Facebook and take a look at what is available.