MLB Updates a Trio of Mobile Apps Ahead for Opening Day


Major League Baseball’s 2013 season has started and the league has updated a number of its successful programs from last year as it seeks to increase its appeal to fans that use mobile connected smart devices.

The heart of the effort is its at Bat 13, which for most mobile users has been available since Spring Training started. At Bat has a host of features that we have recounted earlier so we will just list the basics here. It gives users the ability to listen to live games on a breadth of platforms including PCs and Macs, as well as most smartphones and tablets.

The platform has a wide range of features that will appeal to both serious and casual fans including individual team pages, player statistics, video highlights of current games as well as a classic games video library.

One new feature that is just ready for the regular season is support for the BlackBerry Z10, the latest platform to be supported along with Android and Apple’s iOS. If you already subscribe to MLB.TV Premium then At Bat 13 is free, otherwise it has a $19.99 one time annual fee.

A second app is At the Ballpark, which MLB is expanding to include more parks. The app is part journal, where you can record current trips as well as past ones as far back as 2005. The journal section includes the ability to share photos from the visits. It has a tickets purchase and upgrade sections for select clubs, a range of social media hooks and even allows users to hear ballpark and player entrance music.

The final app is one that can have a great payback for fans; Beat The Streak presented by Dunkin Donuts. It is a game where fans pick players to get a hit and if they manage to beat DiMaggio’s consecutive game hitting streak of 56 games you can win a $5.6 million grand prize. No one won last year and a new rule has been added this year that if you forget to post for a day your streak will not end.

MLB’s AT Bat 13 Also Shows Up for Spring Training

at bat

For many baseball fans one of the landmark days of the season is when pitchers and catchers report. For others it has now become when MLB.Com releases its At Bat mobile sports program at the start of each season.

The popular app is now in its fifth season and it is now available on a much greater variety of platforms than ever, with its mainstay Apple iPad and iPhone as well as support for Android-driven smartphones and tablets. New this year will be the support for the BlackBerry 10, due by opening day. Apparently still no Windows Surface Pro support.

Like the players the app is now only ready for Spring Training but there will be an Opening Day update soon. It costs a onetime fee of $19.99 for the entire season including the World Series, although there are a few options. Subscribers to MLB.TV Premium can upgrade to MLB AT Bat 13 for free while Apple’s iOS users can get a monthly billing of $2.99 a month if they wish.

As with every year there are new and/or enhanced features with the program, and it also varies a bit by which operating system and device you are using to view the app with although the differences are narrowing.

Some of the features for all devices include a new app navigation system, searchable video highlight library, and a classics games video library archive. For iPad and Android tablet users there is also sortable batting, pitching and fielding statistics as well as favorite team enhancements. Then there are also ones just for smartphones such as new team pages and revamped news interface.

There is also a host of Spring Training features including the ability to watch an estimated 200 games, live audio broadcasts, scoreboard tracking as well as breaking news and full season calendars.