Sunday Sermon: Bleacher Report’s Team Stream Shows Us How to Share Content

I have seen the immediate future of sports content sharing, and if it’s not the ultimate winner than Bleacher Report’s Team Stream feature will be something others will quickly copy. The main reason why I think it will be so successful? The best part of Team Stream is B/R’s willingness to embrace content that isn’t solely its own, to better serve the fans. That sharing attitude is going to make Team Stream a go-to feature that may eventually be more popular than any single site’s collection of reporters and columnists.

If you haven’t seen Team Stream yet, just go to the B/R site and set up a “stream” for yourself. It works either online, in an email newsletter, and most importantly, on mobile devices. The basic premise is, B/R’s team of web-watching editors sifts through everything that is out there and sends you a bundle of content centered around the teams or sports you are most interested in. The key is that unlike other media outlets, some of whom won’t link or mention competitors, B/R provides links to anyone and everyone, from major content creators to bloggers and tweeters. That’s the secret sauce that will make Team Stream taste great.

A screen grab of a Bleacher Report Team Stream newsletter on golf.

My blogging mentor, Om Malik, had one big rule for creating content — don’t waste the reader’s time. Team Stream embodies that ideal perfectly. Instead of me having to maintain links to multiple web sites, follow multiple people on Twitter, I can just “stream” the best stuff for my teams and save myself a lot of hunting time. And after visiting the B/R offices last week to see their energetic, massive bench of editors engaged in finding the best content out there I’m pretty confident that they’re going to serve up enough good stuff every day on my teams and topics to keep me from needing to go everywhere else.

So far I’ve been following the Chicago Bulls and Golf Team Streams as a test, and I can say right off the bat the golf one is a champ. Today’s newsletter, for example, gives me links to stories from Bleacher Report itself, but also from Yahoo Sports, from, from and from the AP — a much better mix than any traditional newspaper or sports site, which primarily include content only from their own staffs or partner “wire services” like AP. And I haven’t yet tried the new iPad version of Team Stream but I can only guess that the bigger screen size will make activities like watching video replays just that much easier.

Keep your eye on Team Stream, and see how many folks try to copy what Bleacher Report is doing. The power of sharing and smart editing is a winning combination.

Highlight Hunter Helps Sports Fans Create Video Highlight Reels

Amateur sports videographer? Soccer parent? Career little league coach? Just like to shoot video? All of these, and most of the rest of us have miles of video and for most users, no real skills in video editing so we force people to watch hours of bad film for the few minutes of footage that you are truly proud of.

The ease of shooting video, much like the low cost of digital photos, has lead to a huge backlog for many people who then need a solution to help sort this all out. There are a number of solutions out there seeking to solve this issue for you and one that we just recently bumped into is from Highlight Hunter.

Program helps to quickly separate the wheat from the chaff in videos

It will not actually fix any backlog issue you have but going forward could tremendously ease the task of finding the highlights in the video you are shooting at to edit it much faster, by as much as 8x according to the company.
It is a simple three step process. The first is simply record your video, as much as you want. Taking the example that Highlight Hunter uses, let’s say you record 3 hours of a ski trip of a group of friends on the slopes. The second step is very simple. After any event that was noteworthy you bookmark it by simply putting your hand over the lens of the recording device for one second.

A user then downloads the video into the company’s app and it will automatically create a 30 second highlight backtracking from the one second bookmark. So for a three hour video a user could do all of their editing within ten minutes rather than be forced to watch the entire three hours.

The Highlight Hunter app is available for both Macintosh computers and PCs and can handle video from all digital cameras. It is compatible with most other video editing applications so that a user can add additional features to the program as well. The company also has a free version of the app so that potential customers can give it a test drive.

Frookie Speaks Out: DeSean Jackson Sulk Underscores Game-Day Picture Power

A picture is worth a thousand words, and increasingly during the 2011 National Football League season it is a sideline image that tells the most compelling game-day story.

Thursday night, it was troubled Philadelphia Eagles wide receiver DeSean Jackson ignoring quarterback Vince Young during an embarrassing, nationally televised 34-14 loss to the mediocre Seattle Seahawks:

Vince Young (left) and DeSean Jackson during loss to Seahawks. Photo from

This isn’t the first time that a sideline image or video clip, perfect for smartphone distribution, has dominated post-game conversation in the 2011 NFL football season. An image of Washington Redskin’s QB Rex Grossman after teammate John Beck threw a touchdown pass had many of the team’s fans questioning whether Grossman isn’t just in it for himself:

Is this a meaningless expression, or the telltale sign of a selfish football player?

Frookie Speaks Out: Media outlets distinguish themselves in today’s sports media arena when they come up with a great photo, video clip, player profile or analysis. In fact, I’m less likely than ever to read a run-of-the-mill game recap on any website other than StatSheet, because StatSheet’s automated approach gives me a cleaner, more consistent read, and all the statistics I need to optimize my sports betting and Fantasy experiences. But, give me a good image or video clip that I can share via a smartphone, and I am all over it.  And share opinion or insight that allows me to contribute to my sports discussions with friends, and I am all over that, too. Just don’t waste my time producing anything less.

On the Eagles:

Frookie Speaks Out: After taking a flyer on Michael Vick and having it work out, the Philadelphia Eagles came to believe they could be successful with any talented player no matter what transgressions they had, or what the Wonderlic Test revealed about their character (or lack thereof).  Eagles fans are paying a steep price for that hubris.  Beginning with coach Andy Reid and general manager Howie Roseman, the Eagles should clean house. Then, they should build a winning team of character, befitting the city and state they represent. In that way, Philadelphians and Pennsylvanians can again have at least one  nationally recognized football team they can be proud of.  That would be the picture-perfect solution.

Finally, here’s a link to footage where the photo of Grossman originated. Decide for yourself whether this is simply an NFL QB hankering to get into the game, or a selfish player you’d be better off not having on your team.