Elemental Technologies, a young company that is focusing on creating video solutions for multiscreen content delivery has closed its third round of funding after landing $13 million in a Series C round of funding.

The round was led by Northwest Venture Partners (NVP) and was joined by three additional partners; General Catalyst, Voyager Capital and Steamboat Ventures, all of whom are previous investors in the company.

This brings to $27.6 million to the company, which was founded in 2006, has managed to raise in the past few years. It closed its Series B round in July, 2010 after raising $7.5 million and $7.1 million in its first round in July, 2008.

In that time it has signed more than a 100 customers including number of top tier players including ESPN, Comcast and HBO, been named to Forbes Magazine’s Most Promising Companies in America list and more.

One of the most interesting is the deal it landed last month that calls for it to be part of the backbone to the systems that will be broadcasting the upcoming London Olympics to viewers in Japan, the United Kingdom, Canada and a dozen countries in Latin America.