Elemental Technologies Lands Stanford for its Sports Replay Solution

Elemental Technologies, a startup developing an array of technologies including instant replay for mobile devices, has signed a deal with Stanford University’s athletic department to show replays for events played at the school’s Maples Pavilion and Stanford Stadium.

Stanford is using the Elemental Live product as the basis for its Wi-Fi Instant Replay system that it is deploying on campus. The system will enable fans at events to view an instant replay immediately after the play occurred.

The solution takes input from four different camera sources that is continuously encoded in real time and immediately stores them on a local web server where clips are created and then pushed to fans within seconds after the play. Stanford fans can access the replays on their mobile devices via the school’s Stanford Gameday Live website.

This is just the latest in a line of strategic partners the company has signed deals with, but the first where its technology will be put in front of a cadre of experienced sports fans that have been weaned on instant replay and will know if it meets their needs or not.

The Portland, Ore.-based company was founded in 2006 and has had several rounds of venture funding. The first was in Dec. 2007 when it received $1.05 million from the Oregon Angle Fund. The Series A round of funding closed in July, 2008 with $7.1 million being raised in a round led by General Catalyst Partners and Voyager Capital.

The second round, in July, 2010, raised $7.5 million in Series B funding with Steamboat Ventures, a venture capital firm affiliated with The Walt Disney Co., joined existing venture funds General Catalyst and Voyager Capital in round.

The company is led by a trio of co-founders starting with CEO Sam Blackman. Blackman had previously has held a variety of positions in the industry including designing integrated circuits for Pixelworks and engineering positions at Intel and Silicon Graphics

Jesse Rosenzweig, the second co-founder, serves as Elemental’s chief technology officer. He also is a former Pixelworks employee and worked on developing software applications at that company. To fill out the triad of co-founders is Brian Lewis, who is the company’s chief architect. He also hails from Pixelworks and previously, he worked as an engineer and team leader at Rockwell Collins developing navigation, guidance and sensor control software for military transport aircraft.

The company has tested its technology with a range of companies in the high tech space and has a number of big-named partners including Amazon Web Services, Intel, nVidia, Adobe, Hewlett-Packard, Apple and Microsoft. Apple has been an important partner in helping with the live streaming technology.

Just as important it has a growing range of big name corporate and media customers that now number over 100. In that group are ABC, CBS Interactive, BTN, National Geographic, PBS, Oceanic Time Warner Cable, Comcast, HBO, and ESPN.

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