AT&T: Golf fans used 3.286 terabytes of traffic at Pebble Beach tourney

AT&T social media sign at the tourney, 2013. Credit: @James_Raia.

AT&T social media sign at the tourney, 2013. Credit: @James_Raia.

It’s not really a stadium, but fans at the Pebble Beach golfing kingdom used 3.286 terabytes of data on AT&T’s cellular and Wi-Fi networks during the recent Pebble Beach AT&T Pro-Am PGA tour stop, according to AT&T.

With two cell trucks on wheels (aka COWs) to supplement the Monterey Peninsula cell sites, as well as the Wi-Fi network in and around the golf course, AT&T said it saw an 104 percent increase in wireless data use from the previous year’s tournament. With clear skies all weekend and Bill Murray back in the entertainment-participant category, it’s perhaps no surprise that more selfies, videos and other messages were sent forth. But it’s still amazing to us that the wireless numbers from each big event just seem to keep growing. Is there no top in sight?

At the Pebble Beach tourney (which included play at several different courses over the Feb. 12 to Feb. 15 weekend) AT&T said it saw 2.296 TB of traffic on its cellular networks, and another 990 GB on the Wi-Fi networks it deployed. And all that without any public complaints about camera-phone clicks! Now if we could just convince the Masters to allow cell phones on the course…

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