Lenovo to Enhance Focus on Tablets & Smartphones

Lenovo to Leap into Tablet Space Next Year

The Lenovo Group has started building a new facility as part of an overall plan to expand its offerings into the mobile Internet market and will be investing approximately $800 million over the next five years as it seeks to become a player in that market segment.

The goal of the project is two sided. It wants to optimize its supply chain but it also wants to enter what it calls the PC Plus space, that of the mobile internet with tablets, smartphones and other mobile appliances

This appears to be a reboot of its presence in these spaces as it already has both smartphone and tablet offerings available globally. I suspect it is taking a page from Dell’s playbook in going back to the drawing board to come up with a fresh offering that can stand alone on its own merits.

The new Lenovo Industrial Base will be used primarily as a research and development site for developing its tablets and smartphones with the intention of creating the first generation products for the huge Chinese market as well as the global space.

The company has aggressive sales expectations and foresees revenue of approximately $1.5 billion by 2014 with a 5 x increase in the following five years. I wonder if it has selected an operating system for its tablets and smartphones yet. I suspect that both Microsoft and Google are hat in hand touting the pros of their respective platforms and the cons of their rivals.


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