March Madness Online: Free, if You Have a Cable Contract

Once again, the epic sporting event known as March Madness, aka the NCAA men’s basketball tournament, will be available online for free… as long as you have a cable contract that includes the Turner channels.


Broadcast by both CBS and the Turner cabal of TNT, TBS and truTV, the tournament is probably the biggest online sports time-waster, given that the balance of games take place during the day on Thursday and Friday, March 21 and 22 this year. For the second year, all 67 games will be on TV, though sometimes that requires the challenge of actually finding the truTV channel on your cable box.

For online watchers, there will be the usual cable-system confirmation, which should allow you to watch on “the digital device of your choice,” according to the press release. There will also be a “preview option,” which will allow for up to four hours of online viewing for free — good if your team is a one and done.

Here’s some more goodness from the official press release:

This year’s NCAA March Madness Live® product offers several enhancements including:

— Redesigned for optimization across platforms – With improved navigation, NCAA March Madness Live® will have a completely new look and feel while also providing users with the same levels of access and a consistent user experience across all devices
— Available on new devices – NCAA March Madness Live® will be available on more devices than ever before including smart phones and tablets with the Android 4.0+ operating system, the iPhone 5 and iPad mini
— Capital One NCAA March Madness Bracket Challenge – The official bracket game of March Madness includes new designs and feature enhancements on smart phones and tablets, along with expanded social functionality across all devices allowing fans to join groups, share brackets and chat with friends and other passionate fans via Facebook
— Coke Zero NCAA March Madness Social Arena – A forum to extend the conversation surrounding all of the games within NCAA March Madness Live® products, fans can follow game and tournament tweets, participate in fan chats, watch the games and keep a pulse on all the key moments of every game via the Coke Zero NCAA March Madness Social Arena. Fans can participate in the social commentary by using the hashtag #marchmadness

Additionally, NCAA March Madness Live® will once again provide video highlights, full game replays and real-time game alerts, as well as fan-favorite features, including live game scoring, real-time tournament brackets, personal channel lineup features, live stats, live social companion views and the return of the “Boss Button.” Fans will have direct access to live radio broadcasts, courtesy of Westwood One/Dial Global Radio Network, for all 67 games across the collection of digital products.

Sounds good to us… may the best bracket win!