Samsung Galaxy Tab 2
The market for tablets is changing as both Android-powered devices gather additional market share and the smaller form factor tablets, sub-8 inches, are seeing extremely strong growth, according to the most recent study from market research from International Data Corp.
Overall the tablet market is strong and growing, and IDC has upgraded its forecast to reflect this trend, now estimating that there will be 190.9 million, up from its previous forecast of 172.4 million units sold in 2013. It is also expecting the market to grow at an average increase of 11% a year between 2013 and 2016, with estimated shipments in 2017 to reach 350 million units according to the company’s most recent Worldwide Quarterly Tablet Tracker.
Smaller form factor tablets, those smaller than 8 inches, now account for half of all tablet sales and it expects that this trend will continue as consumers have found that smaller tablets often work better for daily usage compared to their larger brethren.
Tablets powered by the Android operating system grew its market share to 48.8% of the market, at the expense of Apple’s iPad family which witnessed a 5% market share drop to 46% of the market. However both are expected to see continual share erosion going forward as Windows, which combined RT and Pro, will gain an estimated 4.7% of the market this year but should grow to 10.1% by 2017, according to the report.
Another loser is ereaders, which are expected to lose market share due to the growing presence of low cost tablets that can both serve as an ereader and for a wide variety of additional uses as well. IDC has reduced its forecast by an average of 14% a year between 2013 and 2016. It estimates that there was 26.4 million sold in 2011 and that number represents the platform’s peak, declining to 18.2 million the following year. IDC expects modest gains this year and next before a permanent decline sets in.
Speak Your Mind