MSR Launches First ‘e-Report,’ an In-Depth Look at ‘The Connected Event Dilemma’

It’s no secret to any cell phone user that finding a good signal at a big sporting event is sometimes a challenge. But what exactly are the reasons behind why it’s hard to bring wireless access to crowded places? And what are the business opportunities for stadium and event operators, application developers and sports marketers once high-quality wireless is installed?

The answers to those questions and more can be found in The Connected Event Dilemma, the first in-depth “e-report” from Mobile Sports Report. Available as a free download thanks to a sponsorship from Wi-Fi gear vendor Xirrus Inc., our completely objective report (meaning, the sponsor did not control our research or reporting) looks at the dilemma faced by many operators of big events that draw lots of connected attendees — how do you best bring Internet access to the crowd, and what are the benefits of doing so?

In a nutshell, the report explains why traditional cellular infrastructures can’t handle the current and expected future demands of the connected fan, and why high quality Wi-Fi is needed to keep up with the rapid advancements in personal digital device technology, and fans’ desires to stay connected and to share experiences while at large public events. But there’s lots more in the 11 pages of editorial goodness, including explanations about:

– How fan behavior has recently shifted to include heavy use of wireless devices while at big events or games
– Why the current regular cellular infrastructure can’t keep up with big-event demands
– What leading teams and stadium organizations are doing to address their wireless Internet access needs, now
– How you and your organization can start crafting a plan to ensure your stadium, event or other large public space isn’t left behind

This report is designed for readers who may be part of a stadium or event ownership group, or developers, investors and entrepreneurs looking to break into the rapidly growing space of stadium- and event-focused apps. It is also a great primer for sports marketers who need to get quickly up to speed on the “connected event” trend. And the great thing is — it’s free to you for just filling out a quick contact form.

We should have a version available for Kindles fairly soon, but you can download the PDF today. Please do so and let us know what you find interesting or missing from the first of what we hope is many long-form reports.


  1. […] I may still break all this down in more detail for a long-form report, I wanted to touch on all these points now just to start the discussion. What’s amazing to me […]

  2. […] Stadium and sports deployments probably fall somewhere in the middle of those markets, since many such deals are being done as partnerships between enterprises (teams) and carriers. But the good news for vendors like Ruckus is, there’s no getting away from the need for Wi-Fi. And the gear needs to be better than earlier technology to handle the needs of big events. […]

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