Early Thursday U.S. Open Coverage of Tiger-Phil-Bubba Group Only Available Online

Getting psyched to watch the incredible first-round pairing of Tiger Woods, Phil Mickelson and Bubba Watson Thursday at the U.S. Open? If so you better have an Internet connection or a smartphone with a good cell signal, because the first 90 minutes of that group’s play will only be available online or through the USGA’s mobile app.

Though there’s going to be a ton of regular TV coverage of the Open this week, first from ESPN on Thursday and Friday and then NBC on the weekend, it’s kind of cool that the somewhat staid USGA (an organization that bans cell phones on the course during tournament play) is highlighting its digital chops in this manner.

Starting a 7:33 a.m. Pacific time from the No. 9 tee at the Olympic Club, you can watch Tiger, Phil and Bubba only at usopen.com or via the U.S. Open Golf Championship app, which is available for iPhones and iPads and Android devices. The live online TV at the Open is powered technically by IBM, the same folks who are the technical brains behind the Masters’ excellent online coverage.

“Mobile is an increasingly strategic part of our marketing strategy,” said Joe Goode, managing director of communications for the USGA. “It’s an interesting group and for the first round USOpen.com and the apps will be the only way to watch the first 90 minutes.”

The online coverage of the marquee group will continue throughout their round, so you can keep watching online if you can’t get to a TV screen when ESPN comes on live at 9 a.m.

Comments

  1. Ric Bennett says:

    Time to start the pressure on USGA to allow mobile devices at the tournament, so the folks paying for the live event can keep up with what is happening on the course.

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