The Tablet Market Continues to Fluctuate — Dell Flames out, Kindle Still Burns Hot!

Dell now a two time loser

Dell has quietly withdrawn its Dell Streak 7 tablet from the market, its second failure in the tablet space. The company had previously withdrawn the Dell Streak 5 in August, one of the only, if not the only 5-inch tablets on the market.

The Streak 7 featured a 7-inch display and operated using the Android Honeycomb (3.2) operating system. It came with 16GB of internal storage, Wi-Fi and was powered by a nVidia Tegra processor, had a 1.3MP front facing camera and a 5MP rear facing camera.

It is doubtful that this indicates a permanent departure by Dell from the tablet space. The company said earlier this year that it was working on a Tablet that was capable of operating on Microsoft’s Windows 8 platform. Dell was one of the first to enter the market against Apple’s iPad and Apple still has a tremendously powerful position in the tablet space.

While a solid product at the time of its delivery it failed because at the point it came into the market it was just compared to the iPad. As users become more familiar with tablets, and tablet developers seek to differentiate their products by more than just “speeds and feeds” the market will open up for more players.

People can argue about the Kindle Fire, is it a rival to the iPad or is it not- it certainly seems to be to some extent. Customers that were initially looking at an iPad as a form of e-reader will obviously be a potential cross over group. On the other hand if you want to follow games while on the road the Kindle Fire probably does not fit your usage model.

Fire sales expected to remain strong

The Kindle Fire has had very strong sales, with estimates in the 3.9 million range by the end of the year, making it the number 2 selling Tablet, behind the iPad and ahead of the Samsung Galaxy Tab. Apple sold 11.12 million iPads last quarter so it will take rivals some time to catch it.

The next generation Android products based on Ice Cream Sandwich will likely start eroding Apple’s market share even further, while also growing the market. It will be interesting to see how this shakes out in a year and if we will see additional focused products.

A recent study conducted by the Google’s AdMob shows that the top use for tablets is gaming, with 84% using it for that compared to 78% searching for information and only 51% for music/videos. Why not a tablet designed specifically for this space? I expect we will see one soon.


  1. […] and this time I is its smartphone effort that is on the chopping block. It has already killed its tablet offerings, although the company is expected to return with a Windows-based offering by year […]

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