If you are still wondering why you can’t see NBC’s streaming broadcast of its Sunday Night Football games on your Mac, I now have an answer: It’s because you’re running an older operating system, older than Mac OS version 10.7.5.
After a special-to-MSR telephone confab with some technical folks on NBC’s staff last week we quickly rooted out why I was able to see the banners and home page of the Sunday Night online broadcasts but not the live video player: According to the NBC folks, my older iMac and its 10.6.8 version of MacOS isn’t technically up to snuff for the special player NBC is using for the Sunday night show.
New error message shown by NBC’s Sunday Night Football online to older Mac users. Credit: NBC.
Mind you, my not-that-old desktop does just fine showing every other NBC online offering, including the recent live broadcasts of the America’s Cup sailboat races, or the London Olympics. And for those I can use the browser of my choice, usually Chrome and sometimes Firefox. But because of the NFL’s recent deal with Microsoft, NBC is forced to use a different video player for its Sunday Night Football broadcasts. Though they aren’t completely blocked for Mac users who want to watch, they must have a machine with MacOS 10.7.5 or higher, and can only use the Safari browser. I will spare you the HTML5-related details why this is so, to only say that if you have a Mac and you want to watch SNF online, you need to upgrade your OS, make sure you have Safari 6.0.5 or higher, and turn off any ad-blocking utilities.
Is it worth the pain for you to upgrade your OS? I have no idea how you’d exactly go about doing so, I’ve looked at a few online tutorials but really it’s just not worth it for me (I think there is also a $19.99 charge from Apple for the software). I don’t blame NBC here, I actually can’t praise them enough for marshaling some pretty impressive resources to find the root of the problem for our humble little outlet and our devoted, passionate readers. After our inquiries, NBC also started showing the error message above to users of older Mac platforms, so they wouldn’t wander in the dark questioning their own sanity, like I did for the first few weeks of the season.
Instead I point the finger at the Shield and at Microsoft, for forging some deal that alienates some users solely so that the NFL can spend some more Microsoft cash, and so Microsoft can strike a blow against Apple that it can’t do in open competition. Bravo. Fan first, you know.
If I may editorialize a bit, I would say that the NFL gets away with cutting these bad-for-fan deals (like the exclusive deal with Verizon for NFL Mobile) because it’s so big and powerful that it can. What other entertainment outlet would cut a deal that would only allow 1/3 of the U.S. mobile phone customer base to watch their product? And what about when that service goes kablooey and there’s nobody explaining why? And the Microsoft deal, which cuts off older Mac customers from Sunday night football now and who knows what else in the future, is just another greed-driven strategic ploy that only benefits the NFL and Microsoft, and does nothing for fans.
It will be interesting to see what happens as the NFL moves more toward an MLB-type offering for online video and highlights, a move that we foresee even though we don’t have any solid evidence of it yet. Will the NFL cut deals to restrict access to selected hardware or software platforms? Is this a return to the bad old days of browser cutoffs? Is there a Net Neutrality argument in here somewhere?
Extreme thoughts, maybe, but who would have thought that in 2013 we’d see an entertainment outlet as popular as the NFL limit the capabilities of one technological platform versus another simply because it was paid to do so? And not just once, but several times? Aren’t we paying enough for football as it is? Or should we just get used to paying more, because we have no choice and apparently no seat at the table?
Speak Your Mind