April 23, 2014

No Surprise: PGA Sees Huge Leap in Online Video Consumption

Here at Mobile Sports Report we know that many of you like to watch golf online. We know that because basically anything we write about where to watch golf gets good traffic. Now the PGA has provided some facts to back up our observations: According to the PGA, viewership of its Live@ online live golf action coverage is up more than 100 percent compared to 2011, part of an overall traffic surge to the PGATour.com site.

Mobile app activity is also up by a triple-digit margin, thanks to the PGA’s excellent Android, iPhone and iPad apps. Some highlights from the press release:

• An all-time record quarter with more than 5.8 million average monthly unique users, up 40 percent vs. 2011.
• March 2012 set an all-time record with 7.5 million monthly unique users, an increase of 62 percent vs. March 2011.
• An increase of 105 percent for video consumption over last year.
• PGA TOUR mobile products have also seen triple digit growth (139 percent over last year).

Now what we need to see from the PGA is a more thorough and comprehensive online strategy — currently the tour only broadcasts select tournaments online — perhaps embracing the wonderful online coverage from the Masters and making that the PGA standard. An online fan can only hope.

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  1. [...] and via mobile devices. This is hardly a surprise, since online golf viewership overall has been spiking this year, with no end in sight to the growth [...]

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