FLAGSHIP SERIES: STADIUM TECH REPORTS
Introducing: The Stadium Connectivity Outlook survey!
To all stadium, arena, ballpark, race track, concert-hall, convention-center, airport, casino and other large public venue owners, operators and administrators and deployers of connectivity technology: We need you! That is, we need you to take our Stadium Connectivity Outlook survey, a vehicle designed to find out "where we're at, and where we're going" when it comes to connectivity technology and the business Read More>>
All MSR Blog Posts
Super Bowl Advertisers Ready to Target Mobile Users
Are you a fan of football but do not watch the Super Bowl for the ads? There may be no escaping them this year as increasingly advertisers realize that there is an untapped market for them in the online world during a game known for its broadcast ads. A recent survey by Harris Interactive that was commissioned by mobile marketing firm Velti, as reported by MediaPost, shows that a full 60% of Read More>>
London Calling: BBC Sports Upgrades Site in Advance of Summer Olympics
The BBC has remade its BBC Sports website and will include a significant increase in the amount of live sports that will be made available on the site, a move that will certainly cheer fans of English and European sports. The move is the first major change at the site in over a decade and recognizes the fact that the manner in which users visits the site, the technology that they use to do so Read More>>
ESPN Scores With Digital Australian Open Viewers
We're still waiting on some final viewer numbers but according to ESPN digital viewing of the recent Australian Open is up over last year, with the "average minute audience" for the various ESPN platforms covering the event (ESPN.com, the ESPN mobile Web, ScoreCenter, ESPN3 and WatchESPN) up 12 percent from last year. The digital increase makes sense, especially among a U.S. audience since the Read More>>
Who’s Going to Get the Tablet Rights for NFL Games?
We all know by now that the Super Bowl is going to be streamed live by NBC, and also to Verizon Wireless smartphones via Verizon's NFL Mobile app. It will be interesting to see what the viewer metrics are after the fact. But the bigger item on the horizon is who will snag the tablet, aka iPad rights for NFL broadcasts going forward? I was thinking about this potential conflict earlier today Read More>>
Pac-12 Looks to Build ‘Digital Network’ for Social-Media Centric Sports Future
The Pac-12 conference, one year into its new broadcasting deal is now looking to expand its presence in other areas aside from broadcast television, a move that will encompass streaming media and other technologies broadcast to smartphones, tablets and other devices, mobile and immobile. To spearhead the program the conference‘s wholly owned subsidiary Pac-12 Enterprises has hired David Read More>>
Pre Play Sports Scores Subway Sponsor Deal for Super Bowl
In a field that's going to become extremely competitive, predictive-gaming startup PrePlay announced a sponsorship deal with sandwich giant Subway, just in time for this Sunday's Super Bowl. If you're not familiar with predictive gaming, don't feel alone. It's a new category of apps that allow smartphone or tablet users to challenge each other in trying to predict play-by-play outcomes of Read More>>
NBA Wastes No Time Slamming Griffin’s Monster Dunk Onto Social Media
That didn't take long, did it? Minutes after LA Clipper Blake Griffin completely posterized Oklahoma City's Kendrick Perkins, the dunk of the year in all its glory was all over the web, even in a slo-mo clip embedded above on YouTube, courtesy of the NBA. Remember when you had to wait for the next SportsCenter to view highlights? Or could only see somebody's hazy shot of a webcam capture of a Read More>>
ESPN: We Design First for the Mobile Experience
There's a lot of talk on the interwebs today about ESPN saying that it designs its content sites and programs first for the mobile experience, a statement that is not so surprising on its face but still probably somewhat of a shock to the general public who still thinks of ESPN as something you watch on a TV, either in a bar or in your living room. But as our old pal Om Malik notes, with 400 Read More>>
