ESPN Scores With Digital Australian Open Viewers

We’re still waiting on some final viewer numbers but according to ESPN digital viewing of the recent Australian Open is up over last year, with the “average minute audience” for the various ESPN platforms covering the event (, the ESPN mobile Web, ScoreCenter, ESPN3 and WatchESPN) up 12 percent from last year.

The digital increase makes sense, especially among a U.S. audience since the Australian Open is one of those U.S. prime-time challenged events, taking place in the wee hours of our mornings when you might be more likely to be sitting in front of a PC screen, tablet or phone instead of keeping everyone else in the house awake with the TV on. Here’s more from ESPN on the digital viewership:

During the two weeks, the tennis section on was up 91 percent in average daily unique visitors and up 177 percent in average daily visits. The ESPN mobile Web tennis section also saw a 54 percent increase in average daily unique visitors and an average minute audience up 36 percent. ESPN3 and WatchESPN generated 113.2 million minutes consumed, up 88 percent compared to the previous year.


  1. […] sports like Tennis, as exemplified at the Australian Open and Hockey with an aggressive push by the Boston Bruins are […]

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