TaylorMade the Big Hitter in Social Media at U.S. Open

The U.S. Open, refreshingly void of title sponsorships in its logo or direct marketing, still has plenty of affiliated brands, some of which have strong social media activities at the event, some of which do not.

CallawayGolf and adidas reference the tournament with their respective apparel lines and contracted athletes.

The shirts Sergio Garcia and Dustin Johnson have chosen to wear in each of championship rounds, are featured on the adidas site presuming, of course, the golfers will play in all of the rounds.

CallawayGolf company’s Facebook page also features a post and link to the hole-in-one made by Alvaro Quiros during Wednesday’s practice round on the 288-yard par 4 seventh. It’s only 30 seconds and doesn’t show the shot, but rather the golfer’s reaction.

But it’s TaylorMade that likely has the biggest social media presence among the manufacturers represented at the U.S. Open.

Twenty-two golfers in the field — Retief Goosen to D.A. Points and Tim Herron to Martin Kaymer — all sponsored by the company, have direct Twitter links listed on the right-hand side of the company’s home page.

And on the left-hand flank is a steady stream of Twitter posts from tournament fans. The feed was active from the first pairing of the opening round Thursday morning and continue throughout the day with a new post at least every few seconds.

James Raia is a California-based journalist who writes about sports and leisure. Visit his golf site at golftribune.com

TaylorMade has Twitter-based Contest — Also on Saturday and Sunday

Editor’s note: TaylorMade extended its contest to Saturday and Sunday, via text not Twitter. Rules are here. Good Luck!

If you are watching the Golf Channel at this moment you could easily enter the TaylorMade Driver Love Contest but you will have to hurry- it runs from Thursday, Feb 16th starting at 12 AM Pacific Time and ends the following day at 11:59:59 PM.

The contest, touted as a ‘first to tweet’ effort, could not be simpler to enter, that is if you have a personal Twitter account and a television. Simply watch the Golf Channel’s broadcast of the Northern Trust Open golf tournament and watch for a “Driver Love” Heart Feature image on the screen during the broadcast.

Then leap to your trusty Twitter account and send a tweet using both the hashtag “#R11SLove” and the Sponsor’s Twitter.com user name (@taylormadegolf). The first eleven entrants on each day that fill this tough first step will win a prize.

There will be one “Driver Lover” heart shown on screen each day and the prize that each winner will receive is one TaylorMade R11S driver. The approximate retail value of each prize is $399. For more info head over to this site.

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