The U.S. Open, refreshingly void of title sponsorships in its logo or direct marketing, still has plenty of affiliated brands, some of which have strong social media activities at the event, some of which do not.
CallawayGolf and adidas reference the tournament with their respective apparel lines and contracted athletes.
The shirts Sergio Garcia and Dustin Johnson have chosen to wear in each of championship rounds, are featured on the adidas site presuming, of course, the golfers will play in all of the rounds.
CallawayGolf company’s Facebook page also features a post and link to the hole-in-one made by Alvaro Quiros during Wednesday’s practice round on the 288-yard par 4 seventh. It’s only 30 seconds and doesn’t show the shot, but rather the golfer’s reaction.
But it’s TaylorMade that likely has the biggest social media presence among the manufacturers represented at the U.S. Open.
Twenty-two golfers in the field — Retief Goosen to D.A. Points and Tim Herron to Martin Kaymer — all sponsored by the company, have direct Twitter links listed on the right-hand side of the company’s home page.
And on the left-hand flank is a steady stream of Twitter posts from tournament fans. The feed was active from the first pairing of the opening round Thursday morning and continue throughout the day with a new post at least every few seconds.
James Raia is a California-based journalist who writes about sports and leisure. Visit his golf site at golftribune.com
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