If the first step is developing an app that will catch on with your target audience the next step is to have the funding to promote the original work — expanding your team, funding marketing activities and developing next generation products. PrePlay Sports has just made that second move.

The developer, which creates predictive game apps, has landed a $3.1m Series A funding round. The round is led by “wine guy” Gary Vaynerchuk, a well-known social media entrepreneur, and Matt Higgins who is the CEO of RSE Ventures, as well as additional unnamed angel investors.

PrePlay said that it intends to use the additional cash to flesh out its operations with additional staff, and develop additional content for its suite of games while also looking at additional opportunities in the entertainment space.

The company has done well without a major infusion of venture cash. It landed a major deal with the NHL, a real coup for a start up app developer, which included a host of content from Molson Canadian, a major sponsor. The company also had a big Super Bowl push with partner Subway.

Currently the company offers apps that enable predictive game participation. Players predict the next play just moments before it occurs and can compete with friends or just other users. They can gain bragging rights as well as points for correct predictions.

The free app is currently only available for Apple’s iOS platform and it has two apps available. With football season approaching I suspect we might see a NCAA or NFL focused version soon. However the company has said that it wants to expand out of the sports arena and also include areas such as reality, contests and award shows on television.